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Mentza

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Mentza
Developer(s)IntEm Labs Private Limited
Initial releaseMarch 2021; 3 years ago (2021-03)
Written inRuby
Flutter
Engine
    Operating system
    Size
    • 48 MB (Android)
    • 107.7 MB (iOS)
    Available inEnglish
    TypeSocial Network
    Websitementza.com

    Search Mentza on Amazon.

    Mentza is a learning-focused social audio app for iOS and Android with a user-base predominantly from India. Conversations on Mentza are called Circles, and are 20 minutes in duration.[1] As of August 2022, Mentza has over 100,000 downloads on Android.[2]. All conversations on Mentza are recorded and can be consumed live or through their respective recordings.

    History[edit]

    Shashi Tharoor visits the Mentza booth at JLF
    Indian Member of Parliament Shashi Tharoor visits the Mentza booth at Jaipur Literature Festival 2022

    Mentza was launched on March 21, 2021[2]. Six months later, Mentza successfully raised $400,000 in seed funding led by Inflection Point Ventures.[3].

    In October 2021, Rolling Stone India collaborated with Mentza to host #GreenRoom, to host a series of interviews with home-grown Indian artists including Palash Sen, Shubha Mudgal, Usha Uthup, Parikrama, and others.[4]

    In November 2021, Mentza announced its "Supercharged" series of conversations, in partnership with Rolling Stone India, featuring notable guests such as Indian film producer Shekhar Kapur.

    In January 2022, Mentza launched a complete rework of the application, focused on live-audio communities.[5]

    In March 2022, Mentza partnered with the Jaipur Literature Festival to exclusively broadcast the "Baithak" series of conversations[6].

    In August 2022, Mentza was awarded the "Digital Learning Company of the Year" by BW Businessworld Education at the BW Businessworld Edutech Awards, by a panel of prominent jurors which included Padma Shri T.V. Mohandas Pai.[7]

    Features[edit]

    Circles[edit]

    Circles on Mentza are 20-minute live-audio, recorded conversations scheduled in advance. Participants can sign up to be speakers or listeners, with a maximum of 5 speakers at a time, and an unrestricted number of listeners. A countdown timer indicates the time remaining before the conversation automatically ends. At the end of 15 minutes, the initiator of the circle has a one-time option to extend the conversation by an additional 5 minutes. All users on Mentza can create unlimited circles in English, Hindi or any Indian regional language.

    Listeners can contribute to the conversation through a text-based live chat. Speakers and listeners can choose to swap their roles in real-time, either at-will or when invited to do so by the initiator. Speakers can choose to mute and unmute themselves at-will. Initiators are granted additional features, such as the ability to moderate their conversation through the use of mute and other similar actions.

    Recordings[edit]

    Recorded versions of the live-audio conversation can be consumed through the Mentza app or on the web. A replay of the conversation, highlighting each speaker, along with a replay of the live-chat, can be played on-demand and shared on other social media platforms.

    Bites[edit]

    During a live conversation or recording, users can create audio snippets of the past 40-seconds which can be shared on the platform or as videos on other social media platforms. A curated collection of bites personalized to each user can be consumed on Mentza through an "infinite-scroll" auto-playing user-interface.

    Channels[edit]

    Channels are a series of recurring circles which a share broad topic. Upon the completion of one circle, a subsequent circle is scheduled to continue the broad conversation. Channels schedules can be daily, bi-weekly, weekly, fortnightly or monthly and are led by an initiator and and optional co-host. Users can qualify for channel creation by submitting a request to the platform, or upon being nominated by other channel creators. All Channels on the platform are represented by their own independent channel page, where the initiator and co-host can post status updates and invite feedback through comments.

    Communities[edit]

    Communities are collections of circles and channels that are dedicated to a specific theme such as Art, Sales and Books. Communities are led by Community Architects, who moderate their respective communities. Users of the platform can submit an application to create their own community. Each community on Mentza has its own dedicated page, where conversations are cataloged, and regular updates are posted by their respective architects.

    Platforms[edit]

    The Mentza app is available on Google Play for Android users and the App Store for iOS users. Android users require Android 7 or above to launch the app. iOS consumers need iOS 13 or later to run the app. Live conversations and recordings can also be consumed on the web.

    See also[edit]


    Other articles of the topic Technology : Amazon Music

    Other articles of the topic Companies : Lehman Brothers Holdings Inc., Warner Music Group Corp., Spümcø, Inc., Starbucks Corporation, Univision Communications Inc., Career Education Corporation
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    References[edit]

    1. "Audio-based alternatives to Clubhouse emerging in India". July 5, 2021.
    2. 2.0 2.1 "Mentza: Live Audio Communities – Apps on Google Play". Google Play. September 9, 2022.
    3. "Startup Mentza raises $400K in Seed round led by Inflection Point Ventures". September 21, 2021.
    4. "Everything You Need To Know About #GreenRoom Audio Series on Mentza". October 5, 2021.
    5. "Communities on Mentza". Mentza Blog.
    6. "Mentza on Twitter". Twitter.
    7. "BW Businessworld Awards Edutech 2022 Winners". BW Education. August 21, 2022.

    External links[edit]


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