Merge4
 | |
| Privately held company | |
| ISIN | 🆔 |
| Industry | Apparel |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | Santa Cruz, California |
Area served 🗺️ | |
| Products 📟 | Socks |
| Members | |
Number of employees | |
| 🌐 Website | merge4 |
| 📇 Address | |
| 📞 telephone | |
Merge4 (stylized all caps) is an American sock company founded in 2016, headquartered in Santa Cruz, California. The company focuses on high quality performance socks featuring art and graphics from collaborators across action sports, art, photography and music industries.
History[edit]
MERGE4 was founded by Cindi Busenhart. Busenhart partnered with Santa Cruz Bicycles founder, Rob Roskopp, professional skateboarder, Keith Meek, and restaurateur, Gigli Locatelli to launch MERGE4. The company began shipping product in 2017 and is now sold throughout the US, Europe, Canada, Australia and New Zealand.
In February, 2017, MERGE4 became a certified B Corporation[1]. The company was added to B Corporation's 2018 Best For The World list for the Governance and Community categories.
On Friday, July 26th 2019, Rajan Zed, president of the Universal Society of Hinduism in Reno, Nevada, issued a worldwide press release requesting a formal apology from MERGE4's CEO and a recall of two sock designs featuring the Hindu god, Ganesh. Within hours of the press release, MERGE4 removed the socks and issued a formal apology to the Hindu community[2].
In January of 2020, Guy Kawasaki joined MERGE4 as an official brand ambassador[3].
Etymology[edit]
MERGE4's name is inspired by the company's ethos of 'personalities from different industries and background merging together for positive action', according to the MERGE4's CEO, Cindi Busenhart. The MERGE4 logo features four converging arrows, representing the brand's core values of collaboration, partnership and participation.
Notable Collaborators[edit]
MERGE4 creates collaborative socks with a wide range of professional athletes, musicians, bands, artists, nonprofits, and photographers.
Athletes[edit]
- Jason Acuña (WeeMan)
- Steve Caballero
- Christian Hosoi
- Josh Rodriguez
- Greg Minaar
- Eric Dressen
- Matt Rockhold
- Landon McNamara
- Gavin Beschen
- Koa Rothman
- Cedric Gracia
- Rick Thorne
- Salman Agah[4]
Musicians/Bands[edit]
Artists/Photographers[edit]
- Jimbo Phillips
- Caia Koopman
- Taylor Reinhold
- Dirk Vermin
- Dave Nelson
- Grady Brannan
- Bad Otis Link
- Mörizen Föche (Mofo)
Nonprofits[edit]
- Lucile Packard Children's Hospital
- Jay Moriarity Foundation
- Bradley's House
- Tim Brauch Foundation
Philanthropy[edit]
MERGE4 is closely aligned with Lucile Packard Children's Hospital and donates a portion of all sales to the foundation. The company also sells collaborative socks featuring art from patients of Lucile Packard Children's Hospital, Jay Moriarity Foundation, and Bradley's House, with proceeds benefiting each organization.
References[edit]
- ↑ "Merge4 Mfg, Inc | Certified B Corporation". bcorporation.net. Retrieved 2019-08-12.
- ↑ "Santa Cruz County company removes 'highly inappropriate' Lord Ganesh socks at Hindi community's request". The Mercury News. 2019-07-30. Retrieved 2019-08-13.
- ↑ "Capitola Soquel Times: February 2020, Pg. 16 — Times Publishing Group, Inc". TPG Online Daily. 2020-02-01. Retrieved 2020-02-05. Unknown parameter
|url-status=ignored (help) - ↑ "Step Into Pizzanista With Merge4 Socks". www.boardistan.com. Retrieved 2019-08-12.
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