Michael London
| Michael London | |
|---|---|
| File:Michael London, CEO Examity.jpgFile:Michael London, CEO Examity.jpg Michael London, Examity CEO, in the company's Natick, Massachusetts headquarters | |
| Born | Dartmouth, Massachusetts |
| 🏳️ Nationality | American |
| 🎓 Alma mater | Babson College Questrom School of Business |
| 💼 Occupation | President, and CEO of Examity |
| Known for | Founder of College Coach, Bloomberg Institute and Examity |
Michael London is an American education entrepreneur and author. He is the founder, president and CEO of the online proctoring solution company Examity.[1]
Early Life and Education[edit]
Michael London grew up in Dartmouth, Massachusetts and graduated from Dartmouth High School in 1988.
He subsequently attended and graduated from Babson College in 1992.[2] He received his MBA from the Boston University Questrom School of Business.
Career[edit]
College Coach[edit]
London, along with his college friend Stephen Kramer, co-founded College Coach in 1998.[3] College Coach provided college admissions and finance counseling for students and families.[4][5]
London and Kramer wrote The New Rules of College Admissions: Ten Former Admissions Officers Reveal What it Takes to Get Into College Today, published by Simon and Schuster. ISBN 978-0743280679.
College Coach was bought by Bright Horizons Family Solutions in 2006.[6][7] At the time of its acquisition, College Coach had a roster of 75 clients that paid as much as $850,000 for its services.[7] While working at College Coach, London observed that academic dishonesty was common in the college application process.[6]
Kaplan[edit]
After leaving Bright Horizons, London was hired as vice president of Kaplan Test Prep and Admissions.[6]
During his time with Kaplan, Cablevision’s MSG Varsity partnered with Kaplan to produce an original series entitled “Prepare for the Next Level” designed to prepare students and families for college.[8]
Bloomberg Institute[edit]
In 2011, London founded Bloomberg Institute.[1] He served as it’s CEO until 2013.
Bloomberg Institute was established as the educational branch of Bloomberg Ventures, which was the venture capital division of Bloomberg L.P. led by CEO Lex Fenwick.[9]
During London’s tenure, the Bloomberg Institute refined and promoted the Bloomberg Assessment Test (BAT).[10]
The BAT was established to allow companies to reach broader job applicant pools while searching for talent.[10]
London described the BAT as a way to allow students to market their skills, while providing organizations with the data necessary to make informed hiring decision.[10] Under London’s leadership the Bloomberg Institute grew its offering to 800 universities in 75 countries.[6] Despite its growth, London became increasingly frustrated with the difficulty of maintaining fair testing practices for the BAT.[6]
Examity[edit]
London’s work in testing led him to perceive a lack of modern, standardized techniques in proctoring and encouraged him to found Examity in 2013.[6] London has expanded the startup to employ 150 professionals.[1]
The company is projected to proctor 40,000 tests each month in 2016. The current Examity client roster includes University of Arizona,[11] Western Governors University, Indiana University,[12] Northeastern University,[1] Boston University,[1] the Texas Association of Community Colleges[13] and Amazon.com.[14]
Although the startup currently focuses on testing for individual institutions and enterprises, it has begun to bring online proctoring to standardized exams like Duolingo’s language certification exams.[1]
In 2014, London presented at the Online Learning Consortium’s International Conference.[15] In 2016, he presented at the Association of Test Publishers (ATP) “Innovations in Testing” conference.[16]
Board of Overseers[edit]
Since 2014, London has served on the Babson College Board of Overseers.[2]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 Vanni, Olivia (8 February 2016). "This Startup Is (Quietly) Taking the Unfairness Out of Online Testing". BostInno. Retrieved 10 February 2016.
- ↑ 2.0 2.1 "Board of Overseers". Babson College. Retrieved 10 February 2016.
- ↑ Torres, Nichole L. (1 March 2001). "Big Biz on Campus". Entrepreneur.com. Retrieved 1 December 2016.
- ↑ Mount, Ian (28 November 2006). "3 entrepreneurs sold education startups to larger companies". CNN Money. Retrieved 10 February 2016.
- ↑ "College coaches can help kids make the grade". NBCNews.com. Retrieved 1 December 2016.
- ↑ 6.0 6.1 6.2 6.3 6.4 6.5 Daily News Staff (3 March 2016). "The proctor is in". The MetroWest Daily News. Retrieved 2 May 2016.
- ↑ 7.0 7.1 Chaker, Anne Marie. "Employers Offer Help On College Admissions". Wall Street Journal (2/10/16). Retrieved 10 February 2016.
- ↑ Reynolds, Mike. "MSG Varsity, Kaplan Educate Students On College Application Process". Multichannel News. Retrieved 28 November 2016.
- ↑ Edgecliff-Johnson, Andrew; Bond, Shannon (2 February 2012). "News Corp names Fenwick to head Dow Jones". Financial Times. Retrieved 10 February 2016.
- ↑ 10.0 10.1 10.2 Smith, Mitch (1 June 2016). "Test for Future Financiers". Inside Higher Ed. Retrieved 2 May 2016.
- ↑ "EXAMITY AT THE UNIVERSITY OF ARIZONA". University of Arizona. University of Arizona Office of Digital Learning. Retrieved 10 February 2016.
- ↑ "About Examity". Indiana University. Indiana University. Retrieved 10 February 2016.
- ↑ Schaffhauser, Dian. "Texas Community Colleges Adds Online Proctoring Service". Campus Technology. Retrieved 5 November 2016.
- ↑ Castellanos, Sara (20 March 2016). "Mass. tech firm that thwarts cheaters of online tests is in 'super growth mode'". Boston Business Journal. Retrieved 2 May 2016.
- ↑ "Test Integrity and Distance Learning: Needs, Trends, and Our Discoveries". Online Learning Consortium. Retrieved 2 May 2016.
- ↑ "Insight Happens Here: ATP Innovations in Testing 2016" (PDF). Insight Happens Here: ATP Innovations in Testing 2016. Retrieved 2 May 2016.
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