Minodh de Sylva
| Minodh de Sylva | |
|---|---|
| Native name | මිනෝධ් ද සිල්වා |
| Born | Minodh Gyan de Sylva 11 May 1981 Colombo, Sri Lanka |
| 🏳️ Nationality | Sri Lankan |
| 🏫 Education | S. Thomas' College, Mount Lavinia |
| 🎓 Alma mater | The Chartered Institute of Marketing University of the West of Scotland |
| 💼 Occupation | |
| 📆 Years active | 2002–present |
| Known for | Founder of Island Tea |
| 👩 Spouse(s) | Aileen Arellano |
| 👶 Children | 1 |
| 👴 👵 Parents |
|
| 🏅 Awards | * “Award for Excellence in Marketing & Brand Leadership" - at the Golden Globe Tigers Summit & Awards - KL, Malaysia in 2015.
|
Minodh de Sylva is a Sri Lankan entrepreneur, award-winning marketer and business professional who in 2017 founded “Island Tea Co.”, in Colombo, Sri Lanka. With a marketing career spanning over 19 years, De Sylva was featured on ‘People Asia’, Chartered Institute of Marketing (UK) and many other business talk shows and magazines. In 2017, he started the first branch in December in Metro Cebu, Philippines. As of June 2021, the retail network of Island Tea Co. has spread to over 50 branches across 5 countries.
Personal life
Minodh de Sylva was born on 11 May 1981 in Colombo, Sri Lanka. He is the son of Gyan de Sylva and Chandi de Sylva. His father is a retired senior superintendent of the Sri Lanka Police and the former Deputy Director of National Intelligence of Sri Lanka while his mother, Chandi de Sylva, was an attorney-at-law, notary public and justice of peace. She passed away in 2011. Minodh de Sylva is an only child. He completed his education at S. Thomas’ College, Mount Lavinia. He was ranked 60th in the Colombo district for his results in his advanced level examination in 2000. After finishing college, Minodh pursued professional studies in marketing at the Chartered Institute of Marketing (UK). He became one of the youngest to be awarded Chartered Marketer status at the age of 26 in Sri Lanka. He has an MBA in international business from the University of the West of Scotland and is currently a Doctoral Candidate in Business Administration.
Career
He was attached to the corporate sector in Sri Lanka for 16 years at a senior management level, working in Food and Beverage, Insurance, banking, finance and retail before embarking on an entrepreneurial journey in 2017 whilst starting Island Tea Co in Philippines, the brand’s first market.
In 2017 he ventured to conceptualize and establish Island Tea Co., a Sri Lankan brand which is the first and only organized tea retailing concept using Pure Ceylon Tea in its entire menu offering of ready-to-drink beverages. The Island Tea Co. retail concept serves unique, hand-picked, globally infused recipes exclusively made from pure Ceylon teas from Sri Lanka. The concept has unique proprietary assets which are the brand’s own recipes of tea blends which were developed by Minodh exclusively for their retail chain since 2017. Minodh continues to manage the Island Tea Co. brand’s expansion and growth model through company-owned. He has successfully established separate companies in Philippines, Sri Lanka, Qatar, Australia and Singapore. They are privately held and Minodh manages the companies’ branch network along with its expansions, where he holds directorships. He acts as the company’s global chief business officer overlooking the areas of brand development, growth and expansion. The Island Tea Co. has over 50 branches across Sri Lanka, Philippines, UAE, Qatar and Australia with more planned expansions across Asia Pacific and Middle East.
References
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