MHI (PT Mitra Hub Indonesia)
 | |
| Limited Liability Company | |
| ISIN | 🆔 |
| Industry | Electronic Retail |
| Founded 📆 | January 2014 |
| Founder 👔 | Taesung Choi |
| Headquarters 🏙️ | South Jakarta, Indonesia |
Areas served 🗺️ | Java Island (Indonesia) |
| Products 📟 | |
| Members | |
Number of employees | |
| 🌐 Website | http://mhi-indonesia.com/ |
| 📇 Address | MHI (Mitra Hub Indonesia) Jl. RS. Fatmawati Raya. Kav. 71 Blok A. 39, 51, 52 dan B3, Kec. Kby. Baru, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150 |
| 📞 telephone | 08118818124 |
| https://x.com/samsung_mhi | |
| https://www.facebook.com/samsung.mhi.735 | |
| https://www.instagram.com/samsung.mhi | |
| 💼 LinkedIN] | https://id.linkedin.com/company/mitra-hub-indonesia |
MHI (PT Mitra Hub Indonesia) is an electronic retail company based in South Jakarta, Indonesia. Founded in January 2014 by Taesung Choi,[1][2] the company distributes Samsung products in Indonesia, including smartphones, tablets, wearable devices, accessories, and home appliances such as TVs, refrigerators, washing machines, air conditioners, and air purifiers. MHI also provides display solutions, including digital signage, signage TVs, hotel TVs, touchscreen displays, Android Interactive Displays, Spatial TVs, and e-paper.[3]
History
MHI was founded in January 2014 by Taesung Choi as an official retail partner of Samsung Electronics Indonesia.[4]
The company initially operated six Samsung retail outlets in Bandung, Jakarta, Bekasi, Surabaya, Depok, and Malang. Its retail network expanded over the following years, growing from 9 outlets in 2015 to 33 outlets in 2017.
In 2018, MHI received partnership and retail performance awards from Samsung Electronics Indonesia and XL Axiata.
By 2022, the company operated 67 outlets, increasing to 71 in 2023 and 75 in 2024. As of 2026, MHI manages 75 outlets across Java, including Jakarta, Banten, West Java, Central Java, Yogyakarta, and East Java.[2]
Business Activities
MHI operates three types of Samsung retail outlets: Samsung Experience Store (SES), Samsung Premium Store (SPS), and Samsung Multiexperience Store (SMS).[5] These stores are located across several cities in Indonesia and serve as retail channels for Samsung products and related services.
In addition to retail operations, the company provides customer support and after-sales services. MHI also conducts employee training programs and educational initiatives, including internship opportunities for students.[6]
Operations and Locations
As of 2026, MHI operates 75 Samsung retail outlets across Java, including Jakarta, Banten, West Java, Central Java, Yogyakarta, and East Java. The following table summarizes the distribution of stores by region:
| Banten | Lotte Mart Bintaro, Ciputat, Pamulang, Supermall Karawaci, Mall Tangerang City, Serang |
| Jakarta | Daan Mogot, Biak, ITC Cempaka Mas, ITC Roxy Mas, Radio Dalam, ITC Fatmawati, Pondok Indah, Mall Ambassador, Pacific Place, PGC, Sedayu, PIK, Mall Of Indonesia, Pluit Village Mall |
| West Java | Bekasi 1, Topaz, Mega Bekasi Hypermall, Cibubur, Cikarang, Chadstone Cikarang, Karawang Central Plaza, Bogor Trade Mall, Cibinong City Mall, Juanda Depok, Sawangan Depok, Citayam Depok, Bandung Asia Afrika, Bandung Electronic Center, Miko Mall Bandung, Cirebon, Sumedang, Tasikmalaya |
| Central Java & Yogyakarta | Kaliurang Jogja, Jogjatronik Mall, Artos Mall Magelang, Magelang 2, Purwokerto, Salatiga, Java Mall Semarang, Semarang, Solo Grandmall, Solo Kratonan, Tegal |
| East Java[7] | Banyuwangi, Jember, Dhoho Plaza Kediri, Malang 1, Malang Town Square, Mall Olympic Garden Malang, Plaza Marina Surabaya, Pakuwon Supermall Surabaya, WTC Mall Surabaya, Surabaya 1, Gresik |
Awards
MHI has received several awards from Samsung Electronics Indonesia and other organizations. Selected awards are listed below.[8]
- 1st Winner Best Revenue Growth - Samsung Electronics Indonesia (2026)
- Award for Achieving Two Trillion Sales in 2025 - Samsung Electronics Indonesia (2025)
- 1st Winner Best Eco Attachment Rate Growth – Samsung Electronics Indonesia (2024)
- 3rd Winner Best Flagship Portion Growth – Samsung Electronics Indonesia (2024)
- Fastest Growing Samsung Care+ Retailer – Samsung Indonesia (2022)
- Best Committed Partner – Samsung Regional Conference (2021 & 2023)
- XL Preferred Partner – XL Axiata (2020 & 2021)
- The Most Perfect Partner – Samsung Elite (2018)
- Most Collaborative & Progressive Partner – XL Axiata (2018)
- Best Decorative Window Display – Tenant Award Supermall Karawaci (2021)
- Award for Achieving One Trillion Sales in 2022 – Samsung Electronics Indonesia (2022)
References
- ↑ "PT Mitra Hub Indonesia". DnB. Retrieved 2025-05-14.
- ↑ 2.0 2.1 Widiasari, Ni Putu Dewi Fortuna; Hermansah (2025-05-16). "Sudah kantongi 12 penghargaan, ini perjalanan Mitra Hub Indonesia bangun ritel Samsung di Indonesia". alinea.id (in Bahasa Indonesia). Retrieved 2025-05-19.
- ↑ "Hadirkan Ekosistem Display Solution Samsung, MHI Perluas Lini Bisnis di RI". detikfinance. Detikcom. 2026-09-12. Retrieved 2026-09-15.
- ↑ "Intip Kunci Sukses PT Mitra Hub Indonesia". alinea.id. Alinea.id. Retrieved 2026-09-15.
- ↑ "About Us – PT Mitra Hub Indonesia". MHI Indonesia.
- ↑ "Profil MHI, Mitra Resmi Samsung yang Kini Punya 75 Cabang". detikinet. 2026-04-12. Retrieved 2026-09-15.
- ↑ "Daftar Lokasi Samsung MHI Jawa Timur Lengkap". kompasiana (in Bahasa Indonesia). 2025-05-22.
- ↑ "Profil PT Mitra Hub Indonesia (MHI), Mitra Resmi Samsung yang Kini Punya 75 Cabang". Kompas.com. Kompas Cyber Media. 2026-09-11. Retrieved 2026-09-15.
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