MobileAction
MobileAction is an intuitive App Store Optimization and Mobile App Intelligence company based in San Francisco, California.[1] The founder’s initial goal for the company was to accommodate every need of mobile marketers in a single platform, and today the tool offers data to app marketers and developers to study their competition, enhance their user acquisition strategy, and expand their mobile apps. Users can use the information the company provides to analyze, optimize, and enhance their app marketing campaigns.[2][3]
Category Standing
Mobile Action was listed among the most popular tools for accelerating organic app growth in numerous categorical lists created by mobile marketing agencies; some of the lists include: 'Top 20 Mobile App Analytics Tools: Which is The Best One for You?'[4], 'Top 10 Mobile Intelligence Providers in 2022',[5] '8 Mobile Intelligence Tools Every Marketer Should Know' [6], 'List of top mobile app analytics platforms' [7] and '101 Best California Business Intelligence Startups – Innovating Data Led Decisions'[8]. From a coverage perspective, the company covers more than 5 million apps and has over 300,000 users globally, with 95,000 mobile apps linked to the App Intelligence platform.[9]
Some partners and customers:
- Adobe
- Atlassian
- ebay
- Gameloft
- Thumbtack
- Yellow Head
- Playtika
- ilyon
- Adidas
- Masomo
- Rappi
- Canva
- CrazyLabs
- Evernote
History
MobileAction was established in San Francisco, California in 2013 by MobileAction founder and CEO Aykut Karalıoğlu. Since then, the company has helped over 300,000 partners in more than 65 countries to grow their mobile businesses. MobileAction members have access to the App Store Optimization tool for organic growth, ad intel and Apple Search Ads management products for paid marketing campaigns. Additionally, MobileAction has a mobile ad creative library in the industry with 30 million+ ad creatives along with Market Intelligence and SDK Intelligence products. The platform acts as a comprehensive toolkit for app marketers by providing competitor insight and market research.[10] SearchAds.com, a campaign management platform for scaling campaigns, was also introduced by MobileAction in 2019.[9] Today, SearchAds.com operates as an official Apple Search Ads Partner and offers assistance to app marketers who are looking to advertise in the App Store. [11][12]
SearchAds.com
SearchAds.com, an Apple Search Ads campaign management platform, allows app owners to manage all of their Apple Search Ads campaigns in one place and to provide performance analytics and AI-based automation rules to help them maximize and scale their campaigns. From a performance point of view, SearchAds.com’s performance tripled over the last year mainly because of the platform's ability to show users how and where to distribute their advertising budget for higher efficiency. App owners can discover and reach the most valued users – those who will generate the most revenue – in addition to increasing downloads.[13]
Technology
Currently, the platform offers extensive solutions in 3 main categories with 5 products, as listed on the official company website.
Categories
- ASO, User Acquisition & Growth
- App Publishing & Product Management
- Marketing, Advertising & Research
Products
- Ad Intelligence: Discover 25M+ ad creatives of 195k+ advertisers from all categories
- ASO Intelligence: Boost your organic growth with the data of 3M+ keywords
- Market Intelligence: See the download & revenue estimations of 5M apps
- App Intelligence: View the listing information of any app easily
- SDK Intelligence: Uncover the SDKs in apps to develop a world-class product
- SearchAds.com: Optimize and scale Apple Search Ads Campaigns
References
- ↑ "Mobile Action Raises $2 Million To Help App Makers Attract More Users". TechCrunch. Retrieved 2022-03-11.
- ↑ "Türkiye kökenli girişimcilerden San Francisco merkezli 'mobil kullanıcı kazanımı' şirketi: Mobile Action". Webrazzi (in Türkçe). 2014-08-01. Retrieved 2022-03-11.
- ↑ "Silikon Vadisi'ndeki Başarılı Girişimci: Aykut Karaalioğlu". Amerika'nin Sesi | Voice of America - Turkish (in Türkçe). Retrieved 2022-03-11.
- ↑ "Top 20 Mobile App Analytics Tools: Which Is The Best One For You?". 2018-11-23. Retrieved 2022-03-14.
- ↑ "Top 10 Mobile Intelligence Providers in 2022 [Pricing Included] - Udonis". Udonis Mobile Marketing Agency. Retrieved 2022-03-14.
- ↑ "8 mobile intelligence tools every marketer should know". AppAgent / Strategic & Creative Mobile Marketing Agency. 2016-01-29. Retrieved 2022-03-14.
- ↑ "Top App Analytics Tools (2022)". Business of Apps. Retrieved 2022-03-14.
- ↑ "101 Best California Business Intelligence Startups – Innovating Data Led Decisions". The Startup Pill. 2022-03-02. Retrieved 2022-03-14.
- ↑ "MobileAction". Business of Apps. 2016-03-29. Retrieved 2022-03-11.
- ↑ "Mobile Action Raises $2 Million To Help App Makers Attract More Users". TechCrunch. Retrieved 2022-03-11.
- ↑ "Discover your true Apple Search Ads performance with SearchAds.com's Grader". Mobidictum. Retrieved 2022-03-11.
- ↑ 0'dan 100 Milyon Dolara; Aykut Karaalioğlu - Silikon Vadisi'nin Türk Kahramanları, retrieved 2022-03-11
- ↑ Content, Sponsored (2021-11-22). "Why Marketers Should Double Down On Apple Search Ads with SearchAds.com". CTECH - www.calcalistech.com. Retrieved 2022-03-11.
External links
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