Playtika
.
Playtika is a digital entertainment company that specializes in the development and publication of social games.
The company has over 30 million monthly active users playing its game titles.
| Private companies | |
| ISIN | 🆔 |
| Founded 📆 | 2010 |
| Founder 👔 | Robert Antokol and Uri Shahak |
| Headquarters 🏙️ | Israel |
Area served 🗺️ | |
Key people | Robert Antokol |
| Products 📟 | Online games |
| Members | |
Number of employees | 1,300 (2016) |
| 🌐 Website | www.playtika.com |
| 📇 Address | |
| 📞 telephone | |
History[edit]
The company was founded in 2010 by Robert Antokol and Uri Shahak. In May 2011, the company was bought by Caesars, a US online gaming company. Antokol remained the CEO of Playtika, and the company remained an independent unit within Caesars.
In July 2016, the company's operations were acquired by a Chinese consortium[1], valued at 4.4 billion dollars[2].
Partnership and initiatives[edit]
Headquartered in Herzliya, Israel, the company has over three thousand employees in offices worldwide including Tel-Aviv, London,[3] Berlin, Vienna, Helsinki, Montreal, Chicago, Los Angeles, Las Vegas, Santa Monica, Sydney, Buenos Aires, Tokyo, Kiev, Bucharest, Minsk, Dnepr, and Vinnytsia.
Playtika started off in the casino-style genre of “Social Casino Games”. This genre uses the central elements of popular casino games but players cannot use real cash within the gameplay, nor can they win real money. In lieu of a possible cashout, players play Social Casino games solely for their entertainment value and so in order to maintain their engagement, Playtika focused on creating rich layers of constantly evolving content on top of the core game mechanic.
In 2017 Playtika set its sights on leveraging expertise it accumulated in using live ops, data analytics and AI to drive highly personalized and dynamic game experiences in order to broaden into new game categories.
At January 2018, Playtika sets up 400 million dollars Israel investment fund. The fund plans investing in Israeli mobile and Internet digital entertainment and consumer product companies[4]
In October 2017, Playtika made its first foray into the casual games’ genre with its acquisition of the Israeli-based games studio, Jelly Button. In December 2018, the company took another step in its new diversification strategy with the acquisition of Berlin-based casual games studio, Wooga[5]. In January 2019, the company acquired Vienna-based casual games studio, Super treat.
In May 2019, the company launched an independent division[6]dedicated to the creation and rapid development of casual games which plans to launch several new games every year.
The announcement introducing the new independent division[7] was made at the company’s Global Summit in Ibiza, where over 2,500 employees from Playtika’s 16 locations around the world, gathered, for a company event.
In August 2019 Playtika acquired Finnish mobile game company Seriously, publisher of Best Fiends,[8] a cartoon-style mobile game that launched in 2014.
In March 2020 Playtika will donating its catered meals and food to local communities to help against the coronavirus[9].
Games[edit]
The company operates the following games, among others:
- House of Fun
- Slotomania
- World Series of Poker
- Bingo Blitz
- Caesars Casino
- Vegas Downtown Slots
- Poker Heat
External links[edit]
References[edit]
- ↑ Mozur, Paul (2016-07-31). "Chinese Group to Pay $4.4 Billion for Caesars' Mobile Games". The New York Times. ISSN 0362-4331. Retrieved 2020-03-22.
- ↑ "Chinese Group to Buy Caesars' Games Unit for $4.4 Billion". Bloomberg.com. 2016-07-30. Retrieved 2020-03-22.
- ↑ Chapple, Craig; Editor, Senior. "Playtika opens London studio". pocketgamer.biz. Retrieved 2019-09-11.
- ↑ "Playtika sets up $400m Israel investment fund". en.globes.co.il (in עברית). 2018-01-29. Retrieved 2020-02-25.
- ↑ "Playtika buys German games co Wooga". en.globes.co.il (in עברית). 2018-12-03. Retrieved 2020-02-25.
- ↑ "Playtika doubles down with a new casual games lab". VentureBeat. 2019-05-20. Retrieved 2019-09-11.
- ↑ Pick, Adi (2019-05-21). "Playtika Sets Up New Team to Create the Next Candy Crush". CTECH - www.calcalistech.com. Retrieved 2020-02-25.
- ↑ "Playtika acquires Best Fiends mobile game publisher Seriously". VentureBeat. 2019-08-26. Retrieved 2019-09-11.
- ↑ Partleton, Kayleigh; Writer, Staff. "Playtika is donating its catered meals to local communities to help against the coronavirus". pocketgamer.biz. Retrieved 2020-03-22.
This article "Playtika" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Playtika. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
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