Sophie Hinchliffe
| Sophie Hinchliffe | |
|---|---|
| Born | 16 February 1990 Basildon, Essex, United Kingdom |
| Other names | Mrs Hinch |
| 💼 Occupation | Influencer, author, television personality, cleaner |
| 👩 Spouse(s) | Jamie Hinchliffe (m. 2018) |
| 👶 Children | 2[1] |
Sophie Hinchliffe (born 16 February 1990), better known as Mrs Hinch, is an influencer whose Instagram account, 'mrshinchhome', features cleaning and organizing videos and tips, known in popular culture as "hacks". In a 2021 article, price comparison website Go Compare estimated she is the second-highest-paid home influencer in the world.[2]
Early life[edit]
Hinchliffe was born on 16 February 1990 in Basildon Hospital, and grew up in the surrounding area.[3]
Before creating 'mrshinchhome', Hinchliffe was a hairdresser.[4] She stated that she suffers from anxiety, and that cleaning helped her cope with it.[5]
Mrs Hinch[edit]
Instagram[edit]
In March 2018, Hinchliffe created her instagram account, 'mrshinchhome', and first posted on the 10 March 2018. She accumulated two million followers in less than two years.[6]
Hinchliffe's content includes stories, short 24 hour 15 second videos, where she cleans her sink, hob, or any other bit of the house, as well as organising the house.[7]
Her followers and supporters are called 'hinchers', and 'the hinch army'.
Books[edit]
In April 2019 her first book, Hinch Yourself Happy, sold 160,302 copies in three days, making it the second highest-selling non-fiction book in the UK at that time.[8]
Hinchliffe's second book, The Activity Journal, was released in 2019 and achieved Sunday Times Number 1 Bestseller status.[9]
Hinchliffe's third book, The Little Book of Lists, became the number one bestseller in the UK in April 2020, boosted by a surge in interest in cleaning and home care following the introduction of coronavirus lockdown restrictions.[10]
In October 2020, Hinchliffe's fourth book, a memoir titled This is Me, was published. The book became a Sunday Times Number 1 Bestseller.[11]
Podcast[edit]
In March 2021 she launched a podcast, with the first installment receiving coverage in The Guardian as one of the picks of the week.[12]
Product promotion[edit]
Product recommendations from Hinchliffe can have significant impact on sales. When she recommended an antibacterial cleaning pad, the product sold out and the surge of demand caused a website crash.[13]
In 2019 Hinchliffe was investigated by the Advertising Standards Authority for allegedly failing to declare product promotions on her instagram were paid advertisements, as is legally required in the UK.[14]
Personal life[edit]
In August 2018, Hinchliffe married her husband Jamie Hinchliffe in Gosfield Hall. In 2019, she gave birth to her first child, Ronnie.[15]
They live in Maldon, Essex, with their dog, Henry.[16]
On New Year's Day 2021, Hinchliffe announced on her instagram that she was expecting a second child.[17] On 22 May 2021 her second child, Lennie, was born.[18]
Hinchliffe suffered health problems after a gastric band operation that resulted in her losing eight stone. She was prescribed anti-depressants due to anxiety caused by fame and bullying from Internet trolls.[19]
References[edit]
- ↑ https://instagram.com/mrshinchhome
- ↑ "Most successful home influencers | GoCompare". www.gocompare.com. Retrieved 2021-06-15.
- ↑ Hinch, Mrs (2020-10-01). This Is Me: The Sunday Times No 1 Bestseller 2020. Penguin UK. ISBN 978-0-241-45431-2. Search this book on
- ↑ "Why Mrs Hinch and the 'cleanfluencers' are sweeping up the book charts". the Guardian. 2019-04-11. Retrieved 2021-06-14.
- ↑ Tchiprout, Arielle (2019-04-05). "Mrs Hinch reveals the star she wants as her 'best mate'". Prima. Retrieved 2021-06-14.
- ↑ Smith, Julia Llewellyn. "Mrs Hinch interview: from Instagram fame to Hinch Yourself Happy". ISSN 0140-0460. Retrieved 2021-06-14.
- ↑ "Who is Mrs Hinch? Essex housewife who's become famous for her cleaning tips". Heart. Retrieved 2021-03-17.
- ↑ "Why Mrs Hinch and the 'cleanfluencers' are sweeping up the book charts". the Guardian. 2019-04-11. Retrieved 2021-06-14.
- ↑ Hinch, Mrs. "Mrs Hinch: The Activity Journal". www.penguin.co.uk. Retrieved 2021-06-14.
- ↑ "Mrs Hinch cleans up with book sales as Britons tidy homes in lockdown". the Guardian. 2020-04-08. Retrieved 2021-06-14.
- ↑ Hinch, Mrs. "This Is Me". www.penguin.co.uk. Retrieved 2021-06-14.
- ↑ "Good, clean fun with Mrs Hinch – podcasts of the week". the Guardian. 2021-03-26. Retrieved 2021-06-14.
- ↑ "Meet the 'cleanfluencers', the online gurus who like things nice and tidy". the Guardian. 2019-01-29. Retrieved 2021-06-14.
- ↑ "Instagram influencer Mrs Hinch investigated by advertising body". the Guardian. 2019-06-05. Retrieved 2021-06-14.
- ↑ https://www.instagram.com/p/BzxXKCkn5bY/
- ↑ Walden, Lisa (2019-11-20). "Take a peek inside cleaning sensation Mrs Hinch's spotless Essex family home". House Beautiful. Retrieved 2021-03-12.
- ↑ https://www.instagram.com/p/CJgwUWkncZV/
- ↑ https://www.instagram.com/p/CPLm-3HLRBg/
- ↑ Shepheard, Georgia (2020-09-27). "Mrs Hinch interview: 'I never said I was perfect'". YOU Magazine. Retrieved 2021-06-14.
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