Travel Influencer
A travel influencer is a public personality that has a large number of followers on social media or a blog, creates mainly travel or destination-related content, and has the power to influence the opinion and purchase behavior of others with their travel recommendations. Brands sponsor these influencers to go on trips, generate press, or create content for a certain destination, hotel, restaurant, spa, product or service.[1] If a salary has been involved, the influencer labels such posts as paid or sponsored content[2].
Advertising magazine AdWeek has said that over 40 percent of millennials consider ‘Instagrammability’ when selecting their next destination[3], and that influencers now have the power to decide which new destinations become popular.[4] American business magazine and online publication Forbes said in 2018 that Millennials see influencer travel suggestions as being simply more genuine than commercial travel packets or guides.[5] Conde Nast Traveler has declared social media and influencers as the single most important factor determining travel decisions for generation Z.[6]
While anyone can post travel photos on Instagram, not everyone who has an Instagram account that posts travel photos is a travel influencer. Travel Influencers on Instagram must maintain certain amount of clout, credibility, and engagement with their followers and community.[7] They are thought leaders in the world of travel and brands seek to capitalize on that using them for influencer marketing. There are many niches of travel influencers and communities, from budget travel influencers who focus on how to travel on a budget, to fashion influencers who showcase their travels, to luxury travel influencers who focus on luxury resorts and destinations around the world.
In 2018, IZEA named the top Travel Influencers as Murad Osmann, Chris Burkard, Jack Morris @DoYouTravel, Louis Cole, Jennifer Tuffen @Izkiz, and Garret Gee @thebucketlistfamily.[8] Travel & Leisure has named the top luxury travel influencers as Christina Vidal @JetsetChristina, Stephanie Steinman @lepostcard, Naomi Jane Adams @BookonIn, Tiffany Dowd @luxetiffany, and Christine Tan @SassyChris1.[9]
References[edit]
- ↑ "Influencer marketing", Wikipedia, 2019-08-16, retrieved 2019-08-19
- ↑ Garson, Jack. "How To Be An Influencer And Not Get Sued". Forbes. Retrieved 2019-08-19.
- ↑ Wilson|May 11, Mitzi; 2018 .st0{fill:#F7EC13}.st1{clip-path:url}.st2{clip-path:url;fill:#020100}. "How Influencers Are Turning the Business of Travel on Its Head". www.adweek.com. Retrieved 2019-08-19.
- ↑ Wilson|May 11, Mitzi; 2018 .st0{fill:#F7EC13}.st1{clip-path:url}.st2{clip-path:url;fill:#020100}. "How Influencers Are Turning the Business of Travel on Its Head". www.adweek.com. Retrieved 2019-08-19.
- ↑ Arnold, Andrew. "Here's How Much Instagram Likes Influence Millennials' Choice Of Travel Destinations". Forbes. Retrieved 2019-08-19.
- ↑ Jones, Allie. "The Number One Thing That Influences Where Gen Z Wants to Travel". Condé Nast Traveler. Retrieved 2019-08-19.
- ↑ "5 Most Useful Tips On Starting A Travel Instagram, From An Influencer Who Did It". Elite Daily. Retrieved 2019-08-19.
- ↑ July 10, IZEA; 2019 (2019-07-10). "Top Travel Influencers: Meet The 25 You Need To Follow". IZEA. Retrieved 2019-08-19.
- ↑ https://plus.google.com/+travelandleisure/posts. "8 Luxury Travel Instagram Accounts That Put Your Vacation Photos to Shame". Travel + Leisure. Retrieved 2019-08-19.
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