Multisensory analysis
There are two principal studies in sensory analysis. One type is to study the relations between product elements and human elements regarding a specific product. The other type concerns the multisensory analysis dealing with perceptions in different channels (hand feeling, vision, hearing, ...). The multisensory analysis includes two categories. One is aimed at formalizing consumers’ complex emotional and social demands on the products, which give rise to concepts such as comfort, well-being, and sustainable development, and so on. The other category is dedicated to studying the interactive relations between different human perceptions. It is often used to enrich to the greatest extent our consumers’ purchasing experience and increase their satisfaction towards the specific product.[1]
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