Multitude (podcast collective)
 | |
| Type | Podcasts |
|---|---|
| Country | United States |
| Availability | Global |
| Owner | Multitude LLC |
Key people | Amanda McLoughlin, Eric Silver |
Launch date | 2018 |
Official website | multitude |
Search Multitude (podcast collective) on Amazon.
Multitude is an American podcast collective, studio, and ad sales provider based in Brooklyn, New York. Established in 2018 by CEO Amanda McLoughlin[1] and run by McLoughlin, Head of Creative Eric Silver, and Head of Production Brandon Grugle, the company specializes in the production of conversational-style podcasts and community-oriented programming. In early 2023, Multitude partnered with Defector to run their flagship sports show, The Distraction.[2] As of 2022, Multitude's total podcast downloads are estimated in the hundreds of millions.[3][4]
History[edit]
Multitude was established in 2018 by Amanda McLoughlin based on a business plan developed by McLoughlin and Eric Silver.[5] In May 2019, Multitude opened an office in Greenpoint, Brooklyn.[3] In November 2019, the company announced the opening of its studio, and in October 2020, it announced a partnership with Sony Music for the production of the podcast "My 90s Playlist".[6] In January 2022, Multitude announced a partnership with Netflix for the production of the podcast "Homo Schedule".[7]
The company's first annual Multitude Podcasting Conference took place in September 2022.[8]
Business model[edit]
Multitude has multiple lines of business: the creation, production, and community events of the podcast collective's “member shows;” studio production and consulting for other clients; and ad sales for both member shows and other clients. Eric Silver said, “The company has two arms… one arm is the collective shows themselves…The other side is the studio.”[9]
Multitude provides ad sales for a variety of other podcasts, including The Allusionist, "You Are Good", "Nocturne", "Imaginary Worlds", "The Bright Sessions", "Flash Forward", "It’s Super Effective", "Shedunnit", "Startripper!!", and "Rude Tales of Magic".[4][10]
The company also offers education and consulting services, and has taught and performed at numerous conferences and venues across the United States, including PodCon, Podcast Movement, PODX, She Podcasts, Sound Education, Patrecon, Hot Pod Summit[11], and live shows in cities such as NYC, Boston, Portland, Seattle, Los Angeles, and Austin. Multitude's consulting work includes various projects such as WFMT's Bughouse Square in June 2018.[12]
Current programming[edit]
Shows overview[edit]
| Year Started | Title | Host or Starring | Genre | Co-Producer |
|---|---|---|---|---|
| 2016 | Spirits[13] | Amanda McLoughlin and Julia Schifini | Mythology | Multitude Original |
| 2017 | Join the Party[14] | Eric Silver, Brandon Grugle, Amanda McLoughlin and Julia Schifini | Roleplaying Games / Actual Play | Multitude Original |
| 2019 | Head Heart Gut | Produced by Eric Silver, hosted by a rotating group of Multitude hosts | Debate Podcast | Multitude Membership / Multicrew |
| 2020 | Exolore | Dr. Moiya McTier | Science | Multitude Original |
| 2020 | Queer Movie Podcast | Rowan Ellis and Jazza John | Film | Multitude Original |
| 2022 | Games and Feelings[15] | Eric Silver and recurring guest Jasper Cartwright | Advice | Multitude Original |
| 2022 | Pale Blue Pod[16] | Dr. Moiya McTier and Corinne Caputo | Science | Multitude Original |
| 2022 | Rainbow Parenting | Lindz Amer | Parenting | Co-production with Queer Kids Stuff |
| 2023 | Tell Me About It | Adal Rifai (from Hello From the Magic Tavern) and Eric Silver | Comedy | Multitude Original |
| 2023 | The Distraction | Drew Magary and David Roth | Sports | Co-production with Defector |
Past, limited, and hiatus shows[edit]
Multitude has produced several limited series for production partners, including Sony Music's “My 90s Playlist” and Netflix's The Homo Schedule. There are various shows on hiatus including “Waystation,” a recap show about the Canadian show “Lost Girl,” the audio fiction sitcom “Next Stop,” and Nichole Perkins’ podcast about not having guilty pleasures “This Is Good for You.” Past shows also include “Potterless,” “Horse” and “Meddling Adults.”
Staff[edit]
As of 2023 Multitude's executive staff is Head of Creative Eric Silver, Head of Production Brandon Grugle, and CEO Amanda McLoughlin. Employees are Community Manager Roux Bedrosian, Ad Operations Assistant Carly Gerard, and Senior Audio Editor Mischa Stanton. Hosts are Founding Members Julia Schifini and Eric Schneider, as well as Moiya McTier, Corinne Caputo, Jazza John, and Rowan Ellis.
References[edit]
- ↑ "Forbes 30 Under 30 2021: Media". Forbes. Retrieved 2023-03-31.
- ↑ "We're Back, We're Back | Defector". defector.com. 2023-01-19. Retrieved 2023-03-07.
- ↑ 3.0 3.1 nickquah (2019-08-06). "Revenue Diversification, for Big and Small". Hot Pod News. Retrieved 2023-01-10.
- ↑ 4.0 4.1 Multitude (2019-09-17). "What is this Group of Podcasts Called?". Medium. Retrieved 2023-01-10.
- ↑ "McLoughlin on the Early Days of Multitude". Twitter. Retrieved 2023-03-07.
- ↑ "Sony Music Entertainment celebrates iconic hits of the 90s with new podcast My 90s Playlist". podnews.net. 2020-10-15. Retrieved 2023-01-10.
- ↑ "'The Homo Schedule' Is Coming for You". Netflix Tudum. Retrieved 2023-01-10.
- ↑ "Multitude Podcasting Conference Announcement August 1, 2022". Twitter. Retrieved 2023-01-10.
- ↑ "Exploring a Podcast Collective Model with Eric Silver of Multitude Productions". HowlRound Theatre Commons. Retrieved 2023-03-07.
- ↑ "You Are Good: Ratatouille w. Ruby Tandoh on Apple Podcasts". Apple Podcasts. Retrieved 2023-01-10.
- ↑ White, Aude (2022-02-15). "The Verge and On Air Fest Announce Hot Pod Summit Lineup". The Verge. Retrieved 2023-03-31.
- ↑ "Bughouse Square Team". The WFMT Studs Terkel Radio Archive. Retrieved 2023-01-10.
- ↑ "From Bruce Lee to Grease, it's all in Podmass this week". The A.V. Club. 2016-07-25. Retrieved 2023-03-31.
- ↑ Williams, Wil (2018-09-26). "15 tabletop gaming podcasts you should be listening to". Polygon. Retrieved 2023-03-31.
- ↑ "12 Essential Podcasts for Gamers". Lifehacker. 2022-07-26. Retrieved 2023-03-31.
- ↑ "Pale Blue Pod". The New Yorker. Retrieved 2023-03-31.
External links[edit]
- Official Website
- Multitude and the Pandemic
- On sustainability and engagement in podcasting
- Profile of co-founder Amanda McLoughlin
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