Music of Tollywood
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Tollywood songs, more formally known as Telugu film songs or filmi songs, are songs featured in Tollywood (Telugu) films. Similar to Music of Bollywood, these are also derived from the song-and-dance routines common in Indian films, Tollywood songs, along with dance, are a characteristic motif of Telugu cinema which gives it enduring popular appeal, cultural value and context. These are not musicals in the Western theatrical sense; the music-song-dance aspect is an integral feature of the genre akin to plot, dialogue and other parameters.
Tollywood soundtracks are one of the major music genres in the Indian music industry. As of 2017, 216 million Indians use music streaming services such as YouTube, Hungama, Gaana and Saavn. Aditya Music, Lahari Music, Madhura Audio and Mango Music are the largest music labels of the genre.
Since the early period, Standard Telugu is used in most of the songs. Then, since the beginning of the 21th-century, due to new-age western genres started influencing Indian music, many musicians started various dialects and forms of Telugu. These include Telangana Telugu, Andhra folk scene and Tenglish.
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