MyBundle
MyBundle is an American technology company that helps people choose, manage, and enjoy their streaming television subscriptions.[1] Its services are offered primarily through a channel of over 300 large and small internet service providers (ISPs), or broadband providers, around the country who use MyBundle’s tools and content to help them support their customers and acquire new ones.[2][3]
History
MyBundle was founded in 2019 by brothers Jason Cohen (Chief Executive Officer) and Danny Cohen (Chief Technical Officer) with the goal of simplifying the fast-changing streaming television market for consumers trying to manage multiple subscription services and find the right ones for their needs.[1] Based in Fort Lauderdale, Florida, the company initially launched as a consumer-facing recommendation tool before expanding into co-branded solutions for broadband providers.[4]
By 2025, the company reported partnerships with more than 300 broadband providers in the United States, reaching more than 14 million households.[3]
Products and Services
MyBundle offers its broadband partners fully managed, integrated, co-branded tools and content providing their customers with streaming TV recommendations, resources, and rewards.[4] That includes:
- Streaming Choice: a platform that enables broadband and mobile providers to bundle streaming services or credits with their core offerings.[4][5][6]
- Live Streaming Recommendation Tool ("Find My Bundle"): users answer questions about what live programming, sports, and local channels they need and get a personalized recommendation of the streaming service or services that will deliver everything they need at the lowest possible price.[4]
- Streaming Marketplace: users can search, sort, and browse for streaming services to find all the latest offerings and deals in one convenient place.[3][7]
- Streaming Guide App: both mobile and web-based, a universal streaming guide where users can search or browse for any TV show or movie to see where to watch, read synopses, ratings, and trailers, build watchlists, share with friends, and manage their monthly streaming budget.[8]
Partnerships
MyBundle has entered into partnerships with broadband operators, industry associations, and technology firms. Notable collaborations include:
- Fidium Fiber/Consolidated Communications, which adopted MyBundle’s recommendation and marketplace tools in 2024.[3][7][9]
- Brightspeed, which integrated MyBundle’s platform into its broadband offerings in 2023 and 2024.[5][6][10]
- Bango, with which MyBundle partnered in 2023 to provide additional subscription bundling and payment options.[11]
- NCTC (National Content & Technology Cooperative), which entered a strategic agreement with MyBundle to expand streaming marketplace tools to cooperative broadband providers.[12]
- Ziply Fiber, which announced the use of MyBundle tools alongside its mobile app launch.[13]
Reception
Industry analysts and trade press have noted MyBundle’s role in bridging the broadband and streaming markets. Light Reading described the company’s "Streaming Choice" product as a new approach to combining broadband and video services.[4][10] NextTV highlighted the platform’s impact on customer churn and its growing ISP footprint.[2][3]
References
- ↑ 1.0 1.1 "MyBundle Company Profile." PitchBook. Accessed September 2025.
- ↑ 2.0 2.1 Lafayette, Jon. "MyBundle Claims Streaming Churn Cut in Half on Its SaaS Platform." NextTV. March 26, 2024.
- ↑ 3.0 3.1 3.2 3.3 3.4 Lafayette, Jon. "MyBundle Signs Up Consolidated Communications, Now Reaching 13 Million U.S. Broadband Subscribers." NextTV. February 7, 2024.
- ↑ 4.0 4.1 4.2 4.3 4.4 Baumgartner, Jeff. "MyBundle takes new tangent on broadband/video streaming combos." Light Reading. February 21, 2024.
- ↑ 5.0 5.1 "Brightspeed to offer customers streaming credits through MyBundle." MyBundle News. October 2023.
- ↑ 6.0 6.1 "Brightspeed Launches MyBundle Platform." Advanced Television. July 25, 2024.
- ↑ 7.0 7.1 "MyBundle selected by Consolidated Communications to provide customers with more TV choices." News Direct. February 2024.
- ↑ "Exclusive — MyBundle Launches Connected TV Apps for Free Streaming Service." MyBundle News. 2023.
- ↑ "Fidium announces a new $150 Streaming TV Bonus Card promotion in partnership with MyBundle." MyBundle News. November 2023.
- ↑ 10.0 10.1 "Brightspeed signs on with MyBundle." Light Reading. July 25, 2024.
- ↑ "MyBundle and Bango Partner to Power U.S. Streaming Bundles." Bango News. May 2023.
- ↑ "MyBundle and NCTC enter strategic partnership to bring streaming TV aggregation marketplace to co-ops." NCTC Press Release. March 2023.
- ↑ "MyBundle signs on Ziply Fiber, launches mobile app." MyBundle News. September 2023.
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