Natalac Sheldon Martinez Davis
Natalac Sheldon Martinez Davis | |
|---|---|
 Natalac Sheldon Martinez Davis | |
| Background information | |
| Birth name | Sheldon Martinez Davis |
| Also known as | Natalac |
| Born | August 25, 1974 |
| Origin | Jacksonville, Florida, U.S. |
| Genres | Hip hop Southern Hip Hop |
| Occupation(s) | CEO of Natalac Records, Natalac Express, Rapper, Entrepreneur |
| Years active | 1997–present |
| Labels | Natalac Records |
| Associated acts | Pgeezy, Lil Ru, The Last Mr. Bigg, Blackhillbillie, Collard Greens, Flav |
| Website | www.natalac.com |
Natalac (born Sheldon Martinez Davis on August 25, 1974, in Jacksonville, Florida) is an American rapper, actor, entrepreneur, and pioneer of the Pimp Hop subgenre within Southern hip-hop. Known for his distinctive style and lyrical focus on themes of street life and entrepreneurship, Natalac has been active in the music industry since 1997. He is the founder of Natalac Records (a record label) and Natalac Express (a freight and cargo trucking company) . His career spans over 30 years, marked by collaborations with notable artists like Benzino, Sean Paul, and Project Pat, as well as regional hits such as Pimp of the City, STAAACKS, and Trending Topic .
Early life and Career
Natalac grew up in Jacksonville’s Sherwood neighborhood, where he began rapping at age nine. He attended Highlands Jr. High School, where he played alongside future Hall of Famer Brian Dawkins but when they reached high school they played at rivalry high schools. Natalac at Ribault Senior High School & Brian at Raines High School making them rivals. After graduating, he joined the U.S. Marine Corps and later founded Natalac Records in 1997, launching his music career alongside entrepreneurial ventures . His early work, including the 2001 album Do Whacha No U Shud, gained local traction for its politically charged track Fire in Florida, which addressed voter disenfranchisement during the 2000 U.S. presidential election .
Music and Style
Natalac is credited as a pioneer of Pimp Hop, a subgenre blending Southern hip-hop with themes of street entrepreneurship and humor. His breakthrough came with the 2003 single Pimp of the City, which became one of BET Uncut’s "wildest videos" and inspired the character "A Pimp Named Slickback" in the animated series The Boondocks . Key albums include:
- Hidden Agenda (2005): Featured collaborations with Lil Ru and Snook Da Rock Star.
- The Answers (2010): A conceptual project addressing personal and societal struggles.
- Love & Pimp-Hop (2021): Included features from Suga Free, Kokane, Nicole Marie, Kollard Greens, Mikhail Muhammad, Professor Hotester, Mr. Mince, Nuke Fie, Rivaside KP, Haze Karolina, Stormy Stori, Hybrid803, Benzino, La Chat, and Sligh Talkbox.
- Pimp of the Nation (2018): Featured collaborations with now-deceased rapper Julio Foolio, Project Pat, La Chat, Sean Paul, The Last Mr. Bigg, Keak Da Sneak, Tweed Cadillac, Ying Yang Twins, Lil Ru, Eldorado Red, Mr Smith (aka Boss Money), Drumlordz Shawty, The Spiffz, Bankroll Jonez, and Pastor Troy.
On January 26, 2025, Natalac released The Return of Goldie, an album celebrating his 30-year career and connection to Jacksonville (referred to locally as "Duval County") .
Discography
Albums
| Title | Information |
|---|---|
| Do whacha No U Shud |
|
| Bare Truth |
|
| Hidden Adjenda |
|
| The Answers (Natalac album)|The Answers |
|
| Best Of Natalac |
|
| South Carolina Exposed : The Best of South Carolina (feat. Dj Prince Ice) |
|
| A Pimp Named Slickback Thats Natalac |
|
| There is only One Natalac so Google Me |
|
Solo singles
| Year | Song | U.S. Hot 100 | U.S. R&B | U.S. Rap | Album |
|---|---|---|---|---|---|
| 2001 | "Fire in Florida" (2000 Presidential Election Al Gore & George Bush song) | - | - | - | Do whacha No U Shud |
| 2001 | "Life as A Young G" | - | - | - | Do whacha No U Shud |
| 2003 | "Step Daddy (Superman Papie)" | - | - | - | Bare Truth |
| 2003 | "Stealin From A Deadman" (tupac Shakur) A Jay-Z Diss track | - | - | - | Bare Truth |
| 2005 | "Pimp of the City" | - | - | - | Hidden Adjenda |
| 2005 | "Step Daddy Remix" | - | - | - | Hidden Adjenda |
| 2010 | "STAAACKS (Stacks of Money)" | - | - | - | The Answers |
| 2010 | "Draggin these like a TRAIN" | - | - | - | The Answers |
| 2010 | "Money Girl" | - | - | - | The Answers |
| 2013 | "Money In the Streets" | - | - | - | A Pimp Named Slickback, That's Natalac |
| 2013 | "Peety Weet Straw (Devils Son In Law)" | - | - | - | A Pimp Named Slickback, That's Natalac |
| 2014 | "Aint Nothin like a Pimp thats Pimpin" | - | - | - | There is only one Natalac so Google Me |
| 2015 | "Rates ($50.00 Dollar Head)" | - | - | - | Rates ($50.00 Dollar Head) single |
Music videos
| Year | Title | Director |
|---|---|---|
| 2005 | "Pimp of the City" | Big A |
| 2005 | "Wrappin up the City" | Big A |
| 2005 | "Southern Carolina" | Natalac |
| 2005 | "What" | Natalac |
| 2010 | "STAAACKS (Stacks of Money)" | Big A |
| 2010 | "Draggin these like a TRAIN" | Illy Rock |
| 2010 | "Money Girl" | Born King |
| 2010 | "Doing the Best I Can ft. Pgeezy" | Born King |
| 2011 | "Aint Nothin Like (A Pimp that's Pimpin)" | Born King |
| 2012 | "Cadillac Switchin Lanes" | Natalac & Co-Dir. Mr. Chop |
| TBA | "Who can I Trust (Me and GOD)" | BlackHillbillie |
| 2015 | "Rates ($50.00 Dollar Head)" | Shawt Dawg & Natalac |
Mixtapes
- COAST 2 COAST MIXTAPE VOL. 183 HOSTED BY: WYCLEF JEAN (Young Jeezy, Mary J. Blige, Wyclef, Natalac, Nelly, Lloyd Banks, Gunplay, Kendrick Lamar, Wiz Khalifa)
- COAST 2 COAST MIXTAPE VOL. 224 HOSTED BY: KENDRICK LAMAR (Natalac, T.I., Kendrick Lamar, Andre 3000, Big Boi, 2 Chainz, Ludacris)
- COAST 2 COAST MIXTAPE VOL. 225 HOSTED BY: YO GOTTI with artists (2 Chainz, Natalac, Rose Gold, Lil Chuckee, Yo Gotti, Pacman)
- COAST 2 COAST MIXTAPE VOL. 244 HOSTED BY: TOO SHORT with artists (Too Short, Kevin Wood, E40, Cool Nutz, The Game, Topshelf)
- COAST 2 COAST MIXTAPE VOL. 247 HOSTED BY: GUNPLAY with artists (Rick Ross, Natalac, Rose Gold, Lil Chuckee, lil wayne, Jason Kash)
- COAST 2 COAST MIXTAPE VOL. 286 HOSTED BY: KEVIN GATES with artists shawanna, Natalac, sosa, wax-a-don,
Other ventures
Natalac is also the CEO of Natalac Express; a freight business that provides truck services to local businesses.[1] He is also very active on social media and YouTube. His YouTube features his music, commentary, and music from his label.[2][3]
See also
References
- ↑ "Natalac Express South Carolina Transport Company". Quick Transport Solutions. Retrieved 22 January 2016.
- ↑ "Sheldon Davis". youtube. Retrieved 22 January 2016.
- ↑ "Natalac Sheldon M. Davis". facebook. Retrieved 22 January 2016.
External links
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