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Natalac Sheldon Martinez Davis

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Natalac Sheldon Martinez Davis
Natalac Sheldon Martinez Davis
Background information
Birth nameSheldon Martinez Davis
Also known asNatalac
Born (1974-08-25) August 25, 1974 (age 49)
OriginJacksonville, Florida, U.S.
GenresHip hop
Southern Hip Hop
Occupation(s)CEO of Natalac Records, Natalac Express, Rapper, Entrepreneur
Years active1997–present
LabelsNatalac Records
Associated actsPgeezy, Lil Ru, The Last Mr. Bigg, Blackhillbillie, Collard Greens, Flav
Websitewww.natalac.com

Natalac Sheldon Martinez Davis, better known by his stage names Natalac (Pronounced: [nati'lak]) and NAT, is an American rapper, executive producer, singer, CEO/Founder of Natalac records, and CEO/Founder of Natalac Express.[1][2] He is known for his records Pimp of the City and Step Daddy. He is also a part of the local music scene in Jacksonville, Florida and has been a part of many musical ventures and projects.[3][4][5]

Early life and education[edit]

Sheldon Martinez Davis was born on August 25, 1974 in Jacksonville, Florida. He was the second child of Lawton and Shirley Davis and is of African American and Native American descent.[6]

Davis started rapping at the early age of 9 when he wrote his first rap song. He was also heavily involved in football in Ribault Senior High School in Jacksonville from where he graduated in 1992. After completing his education, he joined the United States Marine Corps. After his enlistment, he started his own hip-hop label called Natalac Records.[7]

Music career[edit]

2000 - 2009[edit]

In 2000, Natalac released his first commercial CD titled, Do Whacha No U Shud. This saw commercial success thanks to a political rap song called Fire in Florida. The song was about voter disfranchisement in the 2000 elections in Florida.[1][8][9]

The next album by Natalac was Bare Truth, released in 2003. The album was not a commercial success.[8] In 2005, Natalac released his third album Hidden Adjenda which was a huge commercial success, thanks to the popularity of the single Pimp in the City.[10] The song became a standout hit and led to Pimp in the City becoming a common nickname for Natalac.

Natalac worked with 2 popular artists who signed to his label Natalac Records; P-Geezy and Queen Princess. P-Geezy signed to Natalac Records in 2011 and released his second album. Queen Princess released her first EP Welcome to My Queendom through Natalac Records in 2008.[10]

2010 - Present[edit]

Natalac generated a hit in his album The Answers, which was released in 2010. The single Money Girl feat Blackhillbillie became a radio hit and got wide circulation on radio stations statewide.[10] Natalac released a best of compilation in 2011 called The Best of Natalac. He also released an album in 2013 called A Pimp named Slickback thats Natalac, named after the Boondock Saints character based on Natalac.[3][11]

Later on Natalac started focusing more on his hip-hop label and on the releases that highlighted local talent. This included an album executive produced and released by Natalac Records called The Best of South Carolina; a collection of the best songs from South Carolina artists.[3]

In 2014, Natalac released a new album called There is only one Natalac so Google me, which featured the hit single STAAACKS (Stacks of Money). He has also been involved in many mixtapes with some of the biggest artists in the rap world.[3][12][13][14][15]

Currently, Natalac is getting geared up for the 2016 CIAA in Charlotte to start touring again. The song Rates is a single off Natalac’s upcoming album entitled The Natalac Experience set to be released in 2016.[16]

Discography[edit]

Albums[edit]

Title Information
Do whacha No U Shud
  • Released: September 18, 2001
  • Chart positions:
  • Last RIAA certification: N/A
  • Singles: "Fire In Florida" (2000 Presidential Election Al Gore & George Bush song), "Life as A Young G"
  • Availability: Amazon.com, iTunes.com
Bare Truth
  • Released: March 11, 2003
  • Chart positions: N/A
  • Last RIAA certification: '
  • Singles: "Step Daddy", "Stealin From A Deadman (Tupac Shakur)" feat. Fuse & C-4 - A Jay-Z Diss track
  • Availability: Amazon.com, iTunes.com
Hidden Adjenda
The Answers (Natalac album)|The Answers
  • Released: January 19, 2010
  • Chart positions: N/A
  • Last RIAA certification: 0
  • Singles: "STAAACKS (Stacks of Money)", "Draggin these like a TRAIN feat. Tef", "Money Girl feat. Blackhillbillie"
  • Availability: Amazon.com, iTunes.com
Best Of Natalac
South Carolina Exposed : The Best of South Carolina (feat. Dj Prince Ice)
A Pimp Named Slickback Thats Natalac
There is only One Natalac so Google Me

Solo singles[edit]

Year Song U.S. Hot 100 U.S. R&B U.S. Rap Album
2001 "Fire in Florida" (2000 Presidential Election Al Gore & George Bush song) - - - Do whacha No U Shud
2001 "Life as A Young G" - - - Do whacha No U Shud
2003 "Step Daddy (Superman Papie)" - - - Bare Truth
2003 "Stealin From A Deadman" (tupac Shakur) A Jay-Z Diss track - - - Bare Truth
2005 "Pimp of the City" - - - Hidden Adjenda
2005 "Step Daddy Remix" - - - Hidden Adjenda
2010 "STAAACKS (Stacks of Money)" - - - The Answers
2010 "Draggin these like a TRAIN" - - - The Answers
2010 "Money Girl" - - - The Answers
2013 "Money In the Streets" - - - A Pimp Named Slickback, That's Natalac
2013 "Peety Weet Straw (Devils Son In Law)" - - - A Pimp Named Slickback, That's Natalac
2014 "Aint Nothin like a Pimp thats Pimpin" - - - There is only one Natalac so Google Me
2015 "Rates ($50.00 Dollar Head)" - - - Rates ($50.00 Dollar Head) single

Music videos[edit]

Year Title Director
2005 "Pimp of the City" Big A
2005 "Wrappin up the City" Big A
2005 "Southern Carolina" Natalac
2005 "What" Natalac
2010 "STAAACKS (Stacks of Money)" Big A
2010 "Draggin these like a TRAIN" Illy Rock
2010 "Money Girl" Born King
2010 "Doing the Best I Can ft. Pgeezy" Born King
2011 "Aint Nothin Like (A Pimp that's Pimpin)" Born King
2012 "Cadillac Switchin Lanes" Natalac & Co-Dir. Mr. Chop
TBA "Who can I Trust (Me and GOD)" BlackHillbillie
2015 "Rates ($50.00 Dollar Head)" Shawt Dawg & Natalac

Mixtapes[edit]

  • COAST 2 COAST MIXTAPE VOL. 183 HOSTED BY: WYCLEF JEAN (Young Jeezy, Mary J. Blige, Wyclef, Natalac, Nelly, Lloyd Banks, Gunplay, Kendrick Lamar, Wiz Khalifa)
  • COAST 2 COAST MIXTAPE VOL. 224 HOSTED BY: KENDRICK LAMAR (Natalac, T.I., Kendrick Lamar, Andre 3000, Big Boi, 2 Chainz, Ludacris)
  • COAST 2 COAST MIXTAPE VOL. 225 HOSTED BY: YO GOTTI with artists (2 Chainz, Natalac, Rose Gold, Lil Chuckee, Yo Gotti, Pacman)
  • COAST 2 COAST MIXTAPE VOL. 244 HOSTED BY: TOO SHORT with artists (Too Short, Kevin Wood, E40, Cool Nutz, The Game, Topshelf)
  • COAST 2 COAST MIXTAPE VOL. 247 HOSTED BY: GUNPLAY with artists (Rick Ross, Natalac, Rose Gold, Lil Chuckee, lil wayne, Jason Kash)
  • COAST 2 COAST MIXTAPE VOL. 286 HOSTED BY: KEVIN GATES with artists shawanna, Natalac, sosa, wax-a-don,

Other ventures[edit]

Natalac is also the CEO of Natalac Express; a freight business that provides truck services to local businesses.[17] He is also very active on social media and YouTube. His YouTube features his music, commentary, and music from his label.[18][19]

See also[edit]

References[edit]

  1. 1.0 1.1 Breezy, Says (28 March 2014). "[News] Natalac Says "Ain't Nothing Like A Pimp That's Pimping"". thisis50. Retrieved 22 January 2016.
  2. "C.E.O. of Natalac Records Arrested after altercation with Obama!". prlog. Retrieved 22 January 2016.
  3. 3.0 3.1 3.2 3.3 "Natalac's Hot New single "Ain't Nothin Like A Pimp" Smashes". beforeitsnewsg. 25 September 2014. Retrieved 22 January 2016.
  4. "Veteran Rapper Natalac Arrested After Altercation With Obama". yo-pr.com. Retrieved 22 January 2016.
  5. Nick, Marino (4 October 2002). "The sounds of Jacksonville: A look at local musicians' records". jacksonville.com. Retrieved 22 January 2016.
  6. "Natalac: To Build An Empire". 24hourhiphop. 31 July 2012. Retrieved 22 January 2016.
  7. Miss, Priss (16 December 2012). "Natalac". Urban Dictionary. Retrieved 22 January 2016.
  8. 8.0 8.1 "Natalac Biography". mtv.com. Retrieved 22 January 2016.
  9. "Natalac - BIOGRAPHY". mtv.com. Retrieved 22 January 2016.
  10. 10.0 10.1 10.2 "Pimp of the City - (BET Uncut Classic) -NATALAC". genius.com. Retrieved 22 January 2016.
  11. "Natalac – Ain't Nothin Like A Pimp That's Pimpin (Video)". hiphopsince1987.com. 22 December 2014. Retrieved 22 January 2016.
  12. "WATCH: Natalac – Aint Nothin Like (A Pimp That's Pimpin) Baby! – The Answers (Natalac Album)". welcome2nyc.com. 18 April 2014. Retrieved 22 January 2016.
  13. "Mixtape Tracks". datpiff.com. Retrieved 22 January 2016.
  14. "Mixtape Tracks". datpiff.com. Retrieved 22 January 2016.
  15. David, Bowling (23 August 2014). "National Airplay Top 50 Independent Chart". recordworldmagazine. Retrieved 22 January 2016.
  16. "VIDEO: 5 Minutes With A Pimp Named Natalac". welcome2cali.com. Retrieved 22 January 2016.
  17. "Natalac Express South Carolina Transport Company". Quick Transport Solutions. Retrieved 22 January 2016.
  18. "Sheldon Davis". youtube. Retrieved 22 January 2016.
  19. "Natalac Sheldon M. Davis". facebook. Retrieved 22 January 2016.

External links[edit]


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