Natural Intelligence (company)
Natural Intelligence is a technology company.[1][2]
It is based in Tel Aviv.[3][4]
The company operates comparison websites across various sectors, including personal finance and insurance.[1][5][6]
Reports have described Natural Intelligence as using paid search advertising to drive traffic to its comparison websites.[1][5][7]
History
The company was founded in 2009.[3][1] It has been described as self-funded (bootstrapped), without external venture capital investment.[3][1] In 2022, Jonathan Edelshaim was appointed chief executive officer, replacing founder Nir Greenberg, who became executive chairman.[3]
Business operations
Reports have described the company’s model as connecting consumers with brands through comparison websites.[7][6]
Acquisitions
In 2017, Natural Intelligence acquired Cappsool.[8] In 2019, it acquired Sidelines and Tipstrr.[4][6]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 "תעשיית אתרי ההשוואות הסודית שמגלגלת מיליארד דולר בשנה". Globes (in עברית). 30 December 2021. Retrieved 26 January 2026.
- ↑ "Natural Intelligence acquires sports betting start-up Sidelines". SBC Americas. 13 March 2019. Retrieved 26 January 2026.
- ↑ 3.0 3.1 3.2 3.3 "Natural Intelligence appoints Jonathan Edelshaim as CEO". CalcalistTech (CTech). 3 August 2022. Retrieved 26 January 2026.
- ↑ 4.0 4.1 "Natural Intelligence stays off the Sidelines with new acquisition". SBC News. 13 March 2019. Retrieved 26 January 2026.
- ↑ 5.0 5.1 "Google forces Webpals to wind down in Israel". Globes. 13 July 2022. Retrieved 26 January 2026.
- ↑ 6.0 6.1 6.2 "Natural Intelligence acquires tipping platform Tipstrr". iGaming Business. 10 December 2019. Retrieved 26 January 2026.
- ↑ 7.0 7.1 "Natural Intelligence is already working on integrating "agentic ads" into major AI platforms". CalcalistTech (CTech). Retrieved 26 January 2026.
- ↑ "חברת Natural Intelligence הישראלית רכשה את חברת Cappsool". Calcalist (in עברית). 22 March 2017. Retrieved 26 January 2026.
This article "Natural Intelligence (company)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Natural Intelligence (company). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
