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Newswire

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Newswire is a term used in journalism and public relations for services that distribute news reports, press releases, and other information to media organizations and other recipients. The term has overlapping meanings, referring both to the distribution of journalistic reporting by news agencies and to commercial services that distribute announcements supplied by organizations.[1][2]

The distinction between these uses concerns the origin and editorial responsibility of the material being distributed. News agencies generally produce journalistic reporting, while commercial press release distribution services primarily distribute material prepared by the issuing organizations.[3]

News agencies

In journalism, a newswire or wire service may refer to a news agency that gathers, produces, and distributes news reports to newspapers, broadcasters, and other media organizations.

Examples include Reuters, the Associated Press, and Agence France-Presse.

Historically, news agencies used telegraph networks to transmit reports between locations. Electronic distribution later developed through other telecommunications systems and the Internet.[1]

News agencies employ journalists and editors to produce reporting that subscribing media organizations may publish or use as a basis for their own coverage.

Commercial press release distribution

In public relations, a newswire may refer to a commercial service that distributes press releases and organizational announcements to journalists, media outlets, and other recipients.[2]

Unlike independently reported journalism, press releases originate with the organizations making the announcements. Businesses, government agencies, nonprofit organizations, and public relations firms use these services to distribute information to external audiences.

Examples of commercial press release distribution services include PR Newswire, Business Wire, GlobeNewswire, and EZ Newswire.[2][4]

Commercial distribution services may transmit announcements to journalists, newsrooms, financial information services, and online publishing platforms. Distribution does not necessarily mean that a recipient has independently reported or endorsed the announcement.[2][3]

Terminology

The terms newswire, wire service, and news agency are sometimes used interchangeably, particularly in journalism.

In public relations, however, newswire is also used for press release distribution services that distribute content supplied by external organizations.

The distinction is therefore not solely technological. It also concerns whether the distributed material is independently produced journalism or an announcement originating with the issuing organization.[3]

See also

References

  1. ↑ 1.0 1.1 "News agency". Encyclopaedia Britannica.
  2. ↑ 2.0 2.1 2.2 2.3 Williams, Grace (12 June 2019). "The true value of a newswire service". PR Daily.
  3. ↑ 3.0 3.1 3.2 Chastain, Lindsey (17 December 2023). "What's the difference between newswire and press release distribution wire agencies?". Axia Public Relations.
  4. ↑ Schultz, Ray (17 September 2024). "Reuters Signs News Distribution Deal With EZ Newswire". MediaPost.


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