Novelship
| Private | |
| ISIN | 🆔 |
| Industry | E-commerce |
| Founded 📆 | 2018 |
| Founders 👔 | Richard Xia, Chris Xue |
| Headquarters 🏙️ | Singapore |
Area served 🗺️ | Asia–Pacific |
| Products 📟 | Sneakers, streetwear, collectibles |
| Services | Online marketplace |
| Members | |
Number of employees | |
| 🌐 Website | novelship |
| 📇 Address | |
| 📞 telephone | |
Novelship is a Singapore-based online marketplace for sneakers, streetwear, and collectibles.[1][2] Founded in 2018 by Richard Xia and Chris Xue, the platform operates in several Asia-Pacific markets, including Singapore, Malaysia, Indonesia, Australia, New Zealand, Taiwan, and Japan.[3][4] In 2022, Novelship was included in the Forbes Asia "100 to Watch" list.[5]
History
Richard Xia and Chris Xue founded Novelship in 2018 in Singapore to address issues of fraud and inconsistent pricing in the sneaker resale market.[6][7] The platform was designed with a centralized system for listings, payments, authentication, and shipping.[6] Initially focused on limited-edition sneakers and streetwear, the company later expanded its product categories to include collectibles and other apparel.[8]
Novelship secured US$2 million in seed funding from Global Founders Capital in 2019, which supported its initial regional expansion.[6][9] In May 2022, the company raised US$10 million in Series A funding in a round led by GSR Ventures and East Ventures, with participation from iGlobe Partners and K3 Ventures.[10] The company began operations in Malaysia in 2019, followed by Indonesia, Australia, New Zealand, Taiwan, and Japan.[3][4] During the COVID-19 pandemic, the company reported an acceleration in e-commerce activity.[11]
In 2023, the company raised US$9.5 million in a Series B funding round led by East Ventures, with participation from iGlobe Partners and GSR Ventures.[12][13] The same year, Novelship announced a collaboration with American rapper Snoop Dogg, who joined the company as a strategic adviser.[1][14]
Services
Novelship operates as a marketplace where sellers can list items for sale at a fixed price. The platform also allows buyers to submit offers which sellers can choose to accept.[15]
A key feature of the platform is its mandatory authentication process.[9] Sellers ship their items to a Novelship facility, where they are inspected for authenticity and condition before being sent to the buyer.[2][9] According to the company, this process is intended to reduce the risk of counterfeit goods.[6][9] The platform also integrated cryptocurrency payments, accepting Bitcoin and other digital currencies.[16]
Recognition
- Forbes Asia - 100 to Watch (2022)[5]
References
- ↑ 1.0 1.1 Hadi, Eddino Abdul. "American rap star Snoop Dogg partners Singapore sneaker marketplace Novelship". The Straits Times. Retrieved February 12, 2026.
- ↑ 2.0 2.1 "Novelship fills gaps in sneakers reseller market". Singapore Business Review. Retrieved February 12, 2026.
- ↑ 3.0 3.1 "Asia's fastest-growing streetwear marketplace Novelship offers sneaker enthusiasts an authentic trading experience". Malaysian Business. Retrieved February 12, 2026.
- ↑ 4.0 4.1 "Why Novelship is the place every sneakerhead in Singapore needs to know". The Peak Magazine. Retrieved February 12, 2026.
- ↑ 5.0 5.1 "Forbes Asia 100 To Watch 2022". Forbes. Retrieved February 12, 2026.
- ↑ 6.0 6.1 6.2 6.3 "Novelship: 新加坡球鞋交易平台". Oriental Daily. Retrieved February 12, 2026.
- ↑ "Novelship online marketplace for reselling sneakers and streetwear in Singapore". Female Magazine. Retrieved February 12, 2026.
- ↑ "Singapore sneaker marketplace Novelship bags $9.5m". Nikkei Asia. Retrieved February 12, 2026.
- ↑ 9.0 9.1 9.2 9.3 "Collecting sneakers: From niche hobby to high fashion". Tatler Asia. Retrieved February 12, 2026.
- ↑ "Sneaker marketplace Novelship bags US$10 million in Series A funding". The Business Times. Retrieved February 12, 2026.
- ↑ "Novelship: How to buy and sell sneakers in Singapore". Harper's Bazaar Singapore. Retrieved February 12, 2026.
- ↑ "Streetwear marketplace Novelship raises US$9.5 million in Series B funding". The Business Times. Retrieved February 12, 2026.
- ↑ "Novelship bags Series B funding". DealStreetAsia. Retrieved February 12, 2026.
- ↑ "Snoop Dogg partners with Novelship sneaker marketplace". Prestige Online. Retrieved February 12, 2026.
- ↑ "Calling all sneakerheads! How to sell and bid for limited-edition sneakers at this online store". Yahoo! News Singapore. Retrieved February 12, 2026.
- ↑ "Southeast Asia's Largest Online Sneaker Marketplace Now Accepts Bitcoin". Nasdaq. Retrieved February 12, 2026.
External links
This article "Novelship" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Novelship. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
