Numerator
Numerator Company Logo 2025 | |
| Private | |
| ISIN | 🆔 |
| Industry | Data and Analytics |
| Founded 📆 | 2011 |
| Founder 👔 | |
| Headquarters 🏙️ | Chicago, IL |
Area served 🗺️ | |
Key people | Eric Belcher, CEO |
| Owner | Bain Capital |
| Members | |
Number of employees | 5,400 |
| 🌐 Website | https://www.numerator.com |
| 📇 Address | |
| 📞 telephone | |
Business
Numerator is a consumer data and technology company that collects and analyzes permissioned proprietary data. The company provides insights into consumer purchase behavior and sentiment. Its data are used in sectors such as consumer goods, retail, finance, consulting, government, media, and academia.[1][2][3][4]
The company introduced a mobile-based approach to consumer panel data. Its mobile app, Receipt Hog[5], allows consumers to submit both paper and digital receipts.[6] The app also enables verified buyers users to answer survey questions.[7] Numerator uses patented data processing methods to extract and structure receipt information and applies machine learning models for data analysis.[8]
Numerator operates in the United States, Canada, and Germany.[9][10][11] In 2021, Bain Capital acquired the company from Vista Equity Partners.[12] In 2025, Numerator combined with Worldpanel by Numerator.[13][14] Numerator is headquartered in Chicago, Illinois[15], with a secondary flagship office in London[16], and employs approximately 5,400 people (as of 2025).
History
2017 – Vista Equity Partners acquired the company.[17][18]
2018 – The company rebranded as Numerator.[19]
2021 – Numerator was acquired by Bain Capital to support international expansion and investment in its consumer data business.[20][21]
January 2025 – Numerator and Kantar Worldpanel combined to form a consumer data business operating in over 50 countries.
May 2025 – Numerator launched operations in Germany, its first European market.[22][23]
July 2025 – Numerator announced the rebrand of Kantar Worldpanel to Worldpanel by Numerator.
References
- ↑ "Numerator Portfolio Investments, Numerator Funds, Numerator Exits". www.cbinsights.com. Retrieved 2025-08-04.
- ↑ "A Better Way of Understanding the US Consumer: Decomposing Retail Spending by Household Income". October 11, 2024.
- ↑ "The No-Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Demand". December 27, 2024. SSRN 5073929 Check
|ssrn=value (help). - ↑ "Tracking the global consumer". April 1, 2025.
- ↑ "Top Receipt Rewards App - Scan Receipts for Rewards". Receipt Hog. Retrieved 2025-08-04.
- ↑ "Receipt Hog homepage".
- ↑ "From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers". www.greenbook.org. Retrieved 2025-08-14.
- ↑ US20160284037A1, Nichols, Matt; Genesis Christiansen & David Sam et al., "Social media healthcare analytics", issued 2016-09-29
- ↑ "The Stories Inside the Data". The University of Chicago Booth School of Business. Retrieved 2025-08-13.
- ↑ "Numerator to relocate to redeveloped Marshall Fields building in Chicago – REJournals". rejournals.com. Retrieved 2025-08-14.
- ↑ "Inside The Numerator Chicago Office". Built In. Retrieved 2025-08-14.
- ↑ "Vista Equity Partners Acquires Numerator". mergr.com. Retrieved 2025-08-04.
- ↑ Team, News Desk (2025-07-22). "Numerator launches 'Worldpanel by Numerator' as new global brand identity". MediaBrief. Retrieved 2025-08-04.
- ↑ "Client Challenge". www.ft.com. Retrieved 2025-08-13.
- ↑ "Inside The Numerator Chicago Office". Built In. Retrieved 2025-08-04.
- ↑ "NUMERATOR UK LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-08-05.
- ↑ Lavine, Robert (2017-07-05). "InfoScout gets on Market Track in acquisition deal -". Retrieved 2025-08-05.
- ↑ "Vista Equity Partners Acquires Numerator". mergr.com. Retrieved 2025-08-04.
- ↑ "Daily Research News Online no. 26937 - Market Track and InfoScout Become Numerator". www.mrweb.com. Retrieved 2025-08-04.
- ↑ "Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B". www.marketingdive.com. Retrieved 2025-08-04.
- ↑ Holton, Pamela Barbaglia, Kate; Sandle, Paul (2021-04-19). "Britain's Kantar clinches deal to buy Vista-backed Numerator". Reuters. Retrieved 2025-08-14.
- ↑ "CEO". ceo.ca. Retrieved 2025-08-04.
- ↑ "Daily Research News Online no. 38084 - Numerator Expands to Europe with German Launch". www.mrweb.com. Retrieved 2025-08-04.
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