Nunn Media Pty Ltd
| Private | |
| ISIN | 🆔 |
| Industry | Advertising, media, marketing |
| Founded 📆 | 2002 |
| Founder 👔 | Matthew Nunn |
Number of locations | Melbourne; Sydney; Los Angeles |
Area served 🗺️ | |
Key people | Matthew Nunn (CEO and Founder) Chris Walton (Sydney GM) Sarah Thomm (Melbourne GM) |
| Members | |
Number of employees | 200+ |
| 🌐 Website | nunnmedia.com.au |
| 📇 Address | |
| 📞 telephone | |
Nunn Media Pty Ltd is an independent Australian media agency headquartered in Melbourne, Australia. Founded in 2002 by Matthew Nunn, the company provides media strategy, planning, buying, and performance marketing services. It operates under the brands Nunn Media and Alley Group, a digital performance division.
History
Nunn Media was founded by Matthew Nunn in Melbourne, Australia, in 2002.[citation needed] Nunn Media pursued a strategy of growth through acquisitions, purchasing Kruse Media in 2013.[1]
In 2018, the agency expanded internationally by investing in the global media network Local Planet.[2][3] The company lost the Spotlight Retail Group account to PHD Media in 2020, but in 2021, it strengthened its digital performance capabilities by acquiring the Alley Group, which became an integral part of the Nunn Media brand.[4][5]
In 2023, Nunn Media won the Melbourne Airport[6] and Bakers Delight accounts.[7][8] In 2024, the agency reclaimed the Spotlight Retail Group account, announced that its annual billings had surpassed $500 million, and expanded its offerings with the launch of the “Upfront” event and the “Media for Marketers” program.[9][10] That same year, Nunn Media was named Global Independent Agency of the Year[11] and received the Best Digital Innovation of 2024 award at the Local Planet Global Conference.[12]
In 2025, Nunn Media continued its expansion by securing new accounts with SunRice and Neilson Financial Services.[13][14][15]
Social activities
Nunn Media supports several charitable causes and campaigns, including a long-term partnership with YGAP on the ''Polished Man'' campaign to raise awareness about violence against children.[16] The company also supports the non-profit network UnLtd,[17] contributing to initiatives such as batyr (youth mental health),[18] Dolly’s Dream (anti-bullying advocacy),[19] and DeadlyScience (STEM education for Indigenous learners).
Operations
Nunn Media provides services in media strategy, planning, and buying, as well as digital marketing, data analytics, and SEO through its Alley Group brand.[20] Its major clients include Spotlight Retail Group, Melbourne Airport, Bakers Delight, SunRice, and Neilson Financial Services.[21][22][23][24]
References
- ↑ Christensen, Nic (2013-10-24). "Nunn Media buys out Kruse Media Services". Mumbrella. Retrieved 2025-11-25.
- ↑ Dawson, Abigail (2018-10-30). "Nunn Media takes stake in global media agency network Local Planet". Mumbrella. Retrieved 2025-11-25.
- ↑ "Nunn Media invests in global media agency Local Planet; founder Matthew Nunn joins global board". Campaign Brief. 2018-10-31. Retrieved 2025-11-25.
- ↑ "Nunn Media acquires performance agency Alley, boosts e-comm, digital credentials". www.mi-3.com.au. Retrieved 2025-11-25.
- ↑ "Nunn Media acquires performance agency Alley | Advertising". Campaign Asia. Retrieved 2025-11-25.
- ↑ "Nunn Media lands Melbourne Airport account - AdNews". www.adnews.com.au. Retrieved 2025-11-25.
- ↑ "Nunn Media wins Bakers Delight as media buyer - AdNews". www.adnews.com.au. Retrieved 2025-11-25.
- ↑ "Nunn Media appointed by Bakers Delight as media buyer". www.mediaweek.com.au. Retrieved 2025-11-25.
- ↑ "Nunn Media: Matt Nunn on reclaiming Spotlight Retail Group". www.mediaweek.com.au. Retrieved 2025-11-25.
- ↑ "Nunn Media reclaims Spotlight Retail Group's media buying account". Mi3. 23 January 2024. Retrieved 2025-11-25.
- ↑ Edwards, Aimee (2024-02-21). "Nunn Media Wins Global Independent Agency Of The Year At Local Planet 2024 Global Conference". B&T. Retrieved 2025-11-25.
- ↑ "Nunn Media wins twice at Local Planet 2024 Global Awards". www.mi-3.com.au. Retrieved 2025-11-25.
- ↑ Cambosa, Teddy (2025-02-05). "Nunn Media appointed by Neilson Financial Services for multiple brand launches". MARKETECH APAC. Retrieved 2025-11-25.
- ↑ "Nunn Media nabs Neilson Financial Services". www.mediaweek.com.au. Retrieved 2025-11-25.
- ↑ "Nunn Media secures media account – Neilson Financial Services". Mi3. 4 February 2025. Retrieved 2025-11-25.
- ↑ "Polished Man x Lacuna Agency and Nunn Media". Lacuna Agency. Retrieved 2025-11-25.
- ↑ "UnLtd: Power to help". unltd.org.au. Retrieved 2025-11-25.
- ↑ "UnLtd, UM bring together 17 media partners for batyr's youth mental health campaign". Mi3. 5 July 2024. Retrieved 2025-11-25.
- ↑ "Over $13 million in pro-bono media drives successful anti-bullying campaign for Dolly's Dream". www.mi-3.com.au. Retrieved 2025-11-25.
- ↑ "Nunn Media acquires performance agency Alley | Advertising". Campaign Asia. Retrieved 2025-11-25.
- ↑ "Nunn Media: Matt Nunn on reclaiming Spotlight Retail Group". www.mediaweek.com.au. Retrieved 2025-11-25.
- ↑ "Nunn Media Nabs Spotlight Retail Group's $90M Media Account Away From PHD". B&T. 2024-01-23. Retrieved 2025-11-25.
- ↑ "SunRice appoints Nunn Media as strategic media agency in Australia and New Zealand". Campaign Brief. 2025-01-21. Retrieved 2025-11-25.
- ↑ "Nunn Media reclaims Spotlight Retail Group's media buying account from PHD; no equity but billionaire Spotlight founder on Nunn board". www.mi-3.com.au. Retrieved 2025-11-25.
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