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POPS Worldwide

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POPS WORLDWIDE
Type of businessPrivate
FoundedHo Chi Minh, Vietnam
2008; 11 years ago (2008)
Headquarters,
No. of locations1 office in Hanoi, 1 office in Bangkok
Founder(s)Esther Nguyen
CEOEsther Nguyen
IndustryMedia
Digital Networks
Websitepopsww.com/web/en/
Launched2011; 8 years ago (2011)

Founded in 2008, POPS Worldwide ("POPS") is a multi-platform, multi-channel media and entertainment company based in Ho Chi Minh City with operations across Vietnam and Thailand. POPS handles the licensing, marketing, distribution and production of digital content for a global audience. POPS reaches a global audience of over 2.7 billion monthly YouTube views, 4 billion YouTube lifetime watch-hours and over 65 million network subscribers across multiple platforms.[2]

POPS operates and manages over 1,200 YouTube and social media channels targeting adults, young adults, families, teens and children. These channels include Vietnam's most subscribed and most viewed YouTube channel POPS Kids. POPS' other flagship channels are POPS TV and POPS Music.[3]

POPS Worldwide is a full-service entertainment platform, providing additional services including media sales, audience development, content marketing, creative solutions, application development and content programming strategy.

In June 2017, Turner Asia Pacific took a significant minority stake in POPS Worldwide to accelerate its growth in the region.[4][5][6]

History[edit | edit source]

Early development (2008-2010)[edit | edit source]

POPS Worldwide was founded in 2008 by CEO and Co-Founder Esther Nguyen with the purpose of capitalizing on Vietnam's growing socio-economic status after its WTO ascension in 2007. POPS Worldwide's early businesses were focused on building a social music discovery web site and music-based Value Added Services (VAS) products for mobile operators.

2010[edit | edit source]

POPS Worldwide launches Tini Pet, the first mobile interactive game exclusively operated by Vinaphone and became a Top 5 content provider for mobile network operators: Vinaphone, MobiFone, Viettel, Beeline, Vietnamobile and Sfone. The company became a worldwide digital content distributor and appeared in the Top 100 Tech Start up company of Red Herring Asia 2010 and earns the Top start up company of Midem 2010.[7]

POPS Worldwide launches the largest Vietnamese music library for Apple's iTunes music store.

2011[edit | edit source]

The POPS Worldwide YouTube network was launched in late 2011 and leverages the licensing, production and distribution rights for the majority of Vietnam's music since 2008.[8][9] They still developed mobile games on iOS and Android platform (MobiPet, 7th Treasure) and launched the largest Vietnamese music library on Amazon Music (formerly Amazon MP3).

2012-2013[edit | edit source]

POPS Music launches on YouTube and POPS Worldwide's YouTube network reaches over 2.1 billion annual views making it the largest multi-channel network in Vietnam.

2014-2015[edit | edit source]

POPS launches its first-ever POPS Awards as the country's first multi-genre digital entertainment award.[10][11]

POPS Kids launches on YouTube.

2016–present[edit | edit source]

In 2016, POPS Worldwide partners with Turner Entertainment Asia to bring its Boomerang catalog to YouTube in Vietnam with full and wholly localized episodes of Ben 10, Tom & Jerry Show, Tom & Jerry Tales, The Powerpuff Girls, Chowder, Duck Dodgers, What's new Scooby-Doo?, Baby Looney Tunes.

POPS announces content partnership with Discovery Network's TLC. Localized full episodes of Single Dad Seeking, Bride By Design, Quinceanera, Something Borrowed Something New, Long Island Medium, Save My Style, Married By Mom And Dad and S.O.S With Jo Frost are launched on POPS' Her Voice YouTube channel. POPS and TLC launch their first co-production series, "Ai Mới Là Bà Chủ?" starring Kiều Linh, Nam Thư, Puka.[12][13]

POPS and TV Asahi announce a marketing and distribution partnership to launch localized full episodes of Doraemon on POPS Kids.[14]

POPS and The Pokémon Company announce a marketing and distribution partnership to launch localized full episodes of Pokémon on POPS Kids.[15][16][17][18]

POPS Worldwide expands regionally in Bangkok, Thailand.

The kids educational music series Mầm Chồi Lá launches.

The POPS Kids TV application is released on iOS, Android and Windows Phone.

POPS Music reaches over 4.2 million subscribers.[19]

POPS Kids reaches over 2.7 million subscribers.[20]

POPS TV reaches over 1.1 million subscribers.[21]

POPS Kids TV for Samsung Smart TVs is the No. 2 most downloaded TV app on the Samsung TV app store.

POPS Music launches Sao Lộ Mặt, a social-first video talk show

POPS Anime launches on YouTube featuring the localisation of One Piece.

Content[edit | edit source]

POPS Worldwide licenses and produces entertainment content across multiple genres. In addition to a channel partner network, POPS Worldwide owns and operates a network of over 30 channels including: POPS Music, POPS Kids and POPS TV.

POPS Music drives over 4.2 million subscribers, 4.5 billion views and 24,000 video uploads. Created in 2013, POPS Music features Vietnamese artists such as Hồ Việt Trung, Bảo Anh, Quách Tuấn Du, Lưu Ánh Loan, Trúc Nhân and Quỳnh Trang. Also, POPS Music has some spin off channels that focus on particularly popular niches in the Vietnamese music market, POPS Music - Bolero and POPS Music - Quê Hương.

In Vietnam, POPS Kids is the number 1 channel in the kids general education and entertainment category[22] with more than 2.5 billion lifetime views and 2.7 million subscribers. In Vietnam, POPS works with talents like Don Nguyễn, Xuân Mai, Nhật Lan Vy, Trúc Tiên, Bào Ngư, Hiếu Kiên, Bảo An, and KuTin. In addition, the channel localized international versions of Ben 10, Tom & Jerry Show, Tom & Jerry Tales, The Powerpuff Girls, Chowder, Duck Dodgers, What’s New Scooby-Doo?, Baby Looney Tunes, Hot Wheels Battle Force 5, Truck Town, My Friend Rabbit, Pokémon, One Piece and Doraemon. In 2016, POPS produced and released a digital-first kids nursery rhymes series called Mầm Chồi Lá targeting K and pre-K children ages 3-8. As of December 2017, Mầm Chồi Lá has released over 65 episodes with a combined viewership of almost 400 million views. POPS Kids has other kids series like its how-to drawing series Siêu Nhân Bút Chì, how-to balloon animals series Sắc Màu Bong Bóng, toy playing series Chơi Cùng Gấu Pô and kids dance series 123 Dance.

POPS TV features comedy and general entertainment shows from the POPS network and has over 1.1 million subscribers and 750 million views to-date. Con Ma Đề, Hài Kịch Khó, Hài Vật Vã, Trấn Thành Phiêu Lưu Ký are some shows featured in this channel.

Other POPS owned and operated channels include:

  • Her Voice - the women’s channel. Ai Mới Là Bà Chủ? starring Kiều Linh, Nam Thư, Puka, Gót Nhọn Tung Chiêu
  • Beauty Me
  • Tươi Xanh

Connected Applications[edit | edit source]

POPS Kids TV for iOS and Android[edit | edit source]

POPS Kids TV App, available on iOS and Android, is an educational and entertainment application for Vietnamese children; delivered with management tools allowing the parents to have a total control on what their children will watch. The App has more than 3,000 videos featuring the 30 top children's shows including: Mầm Chồi Lá, Siêu Nhân Bút Chì, Chơi Cùng Gấu Pô, Fancy Dance, 123 Dance and Công Chúa Nhí.

POPS Kids TV for Internet TV[edit | edit source]

POPS Kids TV for Samsung Smart TVs was launched in 2017.

POPS Awards[edit | edit source]

Held since 2014, POPS Awards is a multi-genre, digital award show that the year's leading digital content contributors.

2014 POPS Award results:[edit | edit source]
MOST VIEWED KID MUSIC VIDEO CONTENT
WINNER BAO AN - XÚC XẮC XÚC XẺ
Nominee BAO TRAN - Chú Voi Con Ở Bản Đôn
Nominee KHANH NGOC ft. NGUYEN VAN CHUNG ft. CELA KIM - Gia Đình Nhỏ Hạnh Phúc To
MOST COVERED MUSIC VIDEO CONTENT
WINNER TRUC NHAN ft. THAO NHI - BỐN CHỮ LẮM
Nominee TUAN HUNG - Anh Nhớ Em
Nominee KHOI MY - Người Yêu Cũ
MOST VIEWED SHORT FILM MUSIC VIDEO CONTENT
WINNER KHOI MY - Gửi Cho Anh (Phần 2)
Nominee HO VIET TRUNG - Chơi
Nominee NHAT KIM ANH - Trả Lại Anh
MOST DOWNLOADED SONG CONTENT
WINNER NHAT KIM ANH - Mưa Đã Tạnh
Nominee KHOI MY - Người Yêu Cũ
Nominee CHAU KHAI PHONG - Kết Thúc Không Vui
MOST VIEWED MUSIC VIDEO CONTENT
WINNER TUAN HUNG - Nắm Lấy Tay Anh
Nominee NHAT KIM ANH ft. HO QUANG HIEU - Là Người Lạ
Nominee LA THANG ft. KHOI MY - Buông Tay
MOST VIEWED DANCE GROUP CONTENT
WINNER KENH ST.319 PRODUCTION TEAM - ST. 319
Nominee /
Nominee /
MOST VIEWED SHORT FILM SERIES CONTENT
WINNER TWENTY ENT. - PHIM CẤP 3
Nominee HUYNH NGUYEN DANG KHOA - My Best gay Friends
Nominee /
MOST WATCH TIME ENTERTAINMENT VIDEO CONTENT
WINNER DAM TV - Chầu Hoan Cua Chống
Nominee BB & BG - Tình Yêu Tuổi Học Trò
Nominee TWENTY ENT. - PHIM CẤP 3
MOST VIEWED ENTERTAINMENT CHANNEL CONTENT
WINNER BB & BG
Nominee DAM TV
Nominee TWENTY ENT.
MOST VIEWED COMEDY VIDEO CONTENT
WINNER TRUONG GIANG - Hài Vật Vã
Nominee NHAT CUONG - Cười Để Nhớ
Nominee TRAN THANH - Thành Phiêu Lưu Ký
MOST VIEWED ONLINE TV CHANNEL CONTENT
WINNER VTC Tube
Nominee HTV3
Nominee HTV2
MOST MONETIZED ARTIST CONTENT
WINNER DAM VINH HUNG
2015 POPS Award results:[edit | edit source]
MOST DOWNLOADED ARTIST CONTENT
WINNER NHAT KIM ANH
Nominee KHOI MY
Nominee CAO THAI SON
MOST STREAMED ARTIST CONTENT
WINNER KHAC VIET
Nominee DAM VINH HUNG
Nominee PHI NHUNG
MOST VIEWED ARTIST CONTENT
WINNER CAM LY
Nominee DAM VINH HUNG
Nominee HO VIET TRUNG
MOST VIEWED KIDS MUSIC VIDEO CONTENT
WINNER BAO AN - Bé Chút Chít
Nominee TUANG VY ft. NHAC SY THE HIEN - Nhong Nhong Nhong
Nominee PHAN HIEU KIEN - Ông Già Noel Vui Tính
MOST VIEWED MUSIC VIDEO CONTENT
WINNER HO VIET TRUNG - Giải Cứu Tiểu Thư
Nominee NHOM HKT - Thử Thách Cuối Cùng
Nominee LAM CHAN KHANG - Đại Gia Tửng
MOST COVERED MUSIC VIDEO CONTENT
WINNER TOC TIEN - Vũ Điệu Cồng Chiêng
Nominee TIEN TIEN - My Everything
Nominee BAO ANH - Mình Yêu Nhau Bao Lâu
MOST VIEWED COMEDIAN CONTENT
WINNER NHAT CUONG
Nominee VAN SON
Nominee TRUONG GIANG
MOST VIEWED COMEDY VIDEO CONTENT
WINNER THU TRANG - Tình Người Duyên Ma
Nominee TRUONG GIANG - Chuyen Xe Ngày Tết
Nominee NHAT CUONG - Liveshow “Cười Để Nhớ 3”
MOST VIEWED ENTERTAINMENT CHANNEL CONTENT
WINNER FAP TV
Nominee Ghiền Mì Gõ
Nominee Đỗ Duy Nam
BREAKTHROUGH ENTERTAINMENT CHANNEL CONTENT
WINNER Ghiền Mì Gõ
Nominee FAP TV
Nominee MOWO CHANNEL
MOST VIEWED SHORT FILM CONTENT
WINNER MOWO - Đừng Thích, Hãy Yêu!
Nominee MCM VIET NAM - Tại Ai - Hài Hước 2015
Nominee PHIM PDID - Mot Con Diem Toi Nghiep
MOST VIEWED ONLINE TV CHANNEL CONTENT
WINNER THVL
Nominee VTC TUBE
Nominee HTV 2
2016 POPS Award results:[edit | edit source]
TV BROADCASTER OF THE YEAR CONTENT
WINNER THVL
Nominee VTC TUBE
Nominee VTC14
BREAKTHROUGH KIDS CHANNEL OF THE YEAR CONTENT
WINNER Mầm Chồi Lá
Nominee Hoai Linh
Nominee Bí Mật Vbiz
KIDS TALENT OF THE YEAR CONTENT
WINNER BAO AN
Nominee PHAN HIEU KIEN
Nominee BAO NGU
ENTERTAINMENT CHANNEL OF THE YEAR CONTENT
WINNER GHIEN MI GO
Nominee FAP TV
Nominee CAUBENGUNGO OFFICIAL
COMEDY CHANNEL OF THE YEAR CONTENT
WINNER VAN SON
Nominee TRUONG GIANG
Nominee HOA HAU HAI THU TRANG
SINGER OF THE YEAR CONTENT
WINNER TRUC NHAN
Nominee TUAN HUNG
Nominee KHAC VIET
MUSIC SHORT FILM OF THE YEAR CONTENT
WINNER HO VIET TRUNG - Giải Cứu Tiểu Thư
Nominee HO VIET TRUNG - Rượu Cưới Ngày Xuân
Nominee KHAC VIET - YÊU
MUSIC VIDEO OF THE YEAR CONTENT
WINNER BAO ANH - Trái Tim Em Cũng Biết Đau
Nominee HOANG THUY LINH - Bánh Trôi Nước
Nominee TRUC NHAN - THẬT BẤT NGỜ
2017 POPS Award results:[edit | edit source]
MUSIC COMPOSER OF THE YEAR CONTENT
WINNER MR. SIRO
MUSIC VIDEO OF THE YEAR CONTENT
WINNER BAO ANH - Sống Xa Anh Chẳng Dễ Dàng
BEST COMEDY CHANNEL OF THE YEAR CONTENT
WINNER Kênh Trường Giang
ENTERTAINMENT CHANNEL OF THE YEAR CONTENT
WINNER FAP TV
BREAKTHROUGH ENTERTAINMENT WEB-SERIES CONTENT
WINNER LALA SCHOOL
RISING BOLERO STAR CONTENT
WINNER QUYNH TRANG
INSPIRATIONAL MUSIC SHOW CONTENT
WINNER HA ANH TUAN - See Sing Share
VISIONARY OF THE YEAR CONTENT
WINNER DAM VINH HUNG

External links[edit | edit source]

References[edit | edit source]

  1. https://www.kedoo.com/youtube/en/network.html?network=246&network_name=POPS%20Worldwide
  2. https://www.kedoo.com/youtube/en/top-channels.html?period=2018-02-01&country=VN
  3. "TURNER ASIA PACIFIC MAKES INVESTMENT IN LEADING VIETNAMESE ENTERTAINMENT COMPANY, POPS WORLDWIDE". 22 June 2017.
  4. "Turner makes 'significant' investment in POPS Worldwide, owner of top YouTube channel in Vietnam".
  5. "Turner acquires minority interest in Vietnamese entertainment company POPS Worldwide".
  6. "2010 RED HERRING TOP 100 ASIA – Red Herring".
  7. "Pops Worldwide Licenses Up to 90% of the Vietnamese Music on Youtube".
  8. "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com.
  9. ONLINE, TUOI TRE (11 December 2014). "MV, phim ca nhạc được xem, tải nhiều nhất 2014".
  10. VnExpress. "Youtube Việt Nam tổ chức giải thưởng trực tuyến - VnExpress Giải Trí".
  11. vietnamnet.vn. "Discovery produces Vietnamese sitcom - News VietNamNet". english.vietnamnet.vn.
  12. "Discovery, Pops Pen TLC Deal For Vietnam - Media Business Asia". www.mediabusinessasia.com.
  13. https://giaitrinews.vn/pops-worldwide-va-tv-asahi-cong-bo-mo-rong-hop-tac-va-ra-mat-loat-phim-hoat-hinh-duoc-yeu-thich-nhat-nhat-ban-doraemon-tren-kenh-pops-kids-vao-thang-8-nam-nay.html
  14. ONLINE, TUOI TRE (28 October 2017). "Loạt phim mới nhất của Pokemon đến Việt Nam".
  15. ảnh, Thế giới điện (29 October 2017). "Ra mắt series mới nhất của phim hoạt hình Pokémon trên POPS Kids".
  16. "Ra mắt loạt phim Pokemon trên POPS Kids". quochoitv.vn.
  17. BAOMOI.COM (29 October 2017). "Pokémon có bản quyền phát hành tại Việt Nam".
  18. "POPSVIETNAM YouTube Stats, Channel Statistics - Socialblade.com". socialblade.com.
  19. "Popskids YouTube Stats, Channel Statistics - Socialblade.com". socialblade.com.
  20. "POPSTVVIETNAM YouTube Stats, Channel Statistics - Socialblade.com". socialblade.com.
  21. https://www.kedoo.com/youtube/en/top-channels.html?period=2018-02-01&country=VN


This article "POPS Worldwide" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:POPS Worldwide. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.


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