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Paul Hourican

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Paul Hourican
BornIreland
🏳️ NationalityIreland
💼 Occupation
Global head of music operations at TikTok
👔 EmployerTikTok
Known forGlobal head of music operations at TikTok
🏅 AwardsListed in Billboard magazine's 2023 Power 100

Paul Hourican is the global head of music operations of TikTok.[1]

Career[edit]

MTV UK[edit]

Hourican worked as head of talent and music at MTV UK in London.[2]

YouTube[edit]

Between 2015-2019, Hourican worked at YouTube, New York.[3] From 2015, Hourican was the music curation lead until 2017.[4] He was then promoted to become head of international artist marketing at YouTube until 2019 when he left to join Tiktok.[5]

TikTok[edit]

Hourican joined TikTok in November 2019 as head of music operations, UK and Europe.[1] During this time, his main role was music strategy and its execution in the UK and Europe. He served in this capacity until 2022 when he was promoted to Global Head of Music Operations at TikTok.[3][6] His new responsibilities included leading TikTok’s music campaigns globally as well as coordinate the working relationship between TikTok and artists and labels.[5][6] On May 2023, he announced a new partnership between TikTok and artists such as The Jonas Brothers, Miguel and Niall Horan to launch #NewMusic.[7]

Awards and nominations[edit]

In 2023, Hourican was listed in Billboard magazine's 2023 "Power 100" list of top players in the music industry globally.[8]

References[edit]

  1. 1.0 1.1 "Paul Hourican promoted to global head of music operations at TikTok". www.musicweek.com. Retrieved 2023-05-26.
  2. Writers, CelebrityAccess Staff (2022-10-01). "Paul Hourican Promoted to Head of Music Operations at TikTok". CelebrityAccess. Retrieved 2023-05-26.
  3. 3.0 3.1 IQ (2022-10-03). "TikTok ups Paul Hourican to global head of music ops". IQ Magazine. Retrieved 2023-05-26.
  4. "Paul Hourican promoted to Global Head of Music Operations at TikTok". Music Business Worldwide. 2022-09-30. Retrieved 2023-05-26.
  5. 5.0 5.1 Whateley, Dan. "25 key TikTok execs leading the app's global music strategy, as it works to turn its cultural influence into big business". Business Insider. Retrieved 2023-05-26.
  6. 6.0 6.1 Aswad, Thania Garcia,Jem; Garcia, Thania; Aswad, Jem (2022-09-30). "Music Industry Moves: TikTok Promotes Paul Hourican and Isabel Quinteros Annous". Variety. Retrieved 2023-05-26.
  7. "TikTok launches global discovery hub #NewMusic". Music In Africa. 2023-05-15. Retrieved 2023-05-26.
  8. DiGiacomo, Frank (2023-02-02). "Billboard's 2023 Power 100: Executives List Revealed". Billboard. Retrieved 2023-05-26.



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