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Paula Pinho Martins Nacif

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Paula Pinho Martins Nacif is a Brazilian digital, graphic, and video new media artist based in London, UK. Self identified as a g(URL), Nacif uses her art as commentary on topics that range from the maintenance of the body, the complexity of human experiences, to the societal structures of power and influence. These themes are most commonly elaborated upon through physical art installations, audio recordings, or video media representations incorporated with GIFs and other graphic art designs.


Paula Pinho Martins Nacif is Brazilian and Portuguese and is currently residing in the United Kingdom. She graduated from the Art Institute of Chicago in 2016 with a BFA, and is currently pursuing an MFA at Goldsmiths University in London. Her work as a new media artist is up and coming internationally, and although most of her art is viewed on vimeo, her art has also recently been showcased in a couple physical locations. Among these are SPAMM (Super Art Modern Museum) as well as a representation in Paper Magazine.

Work and Career[edit]

Paula Pinho Martins Nacif is a new media artist who was born in Brazil, was raised in Portugal, and is currently based in London, UK. The artwork that Paula presents is made up of a combination of new technologies including digital art, graphics, virtual art, and animation. Paula Pinho Martins Nacif is a innovative artist that creates artwork online with new media. Pinho’s work focuses on a series of topics with a focus on technological media

TFWY (The Feeling When You), 2016

TFWY is a live webcam,monitor, and keyboard installation that allows for the audience to view themselves in a selfie-esque environment. This version of TFWY includes preset video features to be incorporated in the interaction. It is described as being “a photo booth, teletransportation device, or a selfie-container-environment maker.” [1]    

<3 take care of you <3, 2016

<3 take care of you <3 is a video composed of layered animated graphics including butterflies and clouds. As the focal point of the video changes between diagrams, there is a calm and high pitched voice speaking about self care. The voice reminds the viewer to hold a proper posture and guides them through breathing exercises. The video ends with a reminder for the viewer to take care of themselves.


SANCTUARY_INTHEDARK is a video that layers the components of music, lights, animated graphics, and performance. In a room lit by rainbow lights and a strobe light, a person is dancing along to a song called “Say My Name”. This video also includes animated graphics such as flowers, angel teddy bears, and Paula’s signature butterflies.

good morning we are cutting off emotionally manipulative people and energy vampires today, 2018.

good morning we are cutting off emotionally manipulative people and energy vampires today is a piece made up of a swiffer, dry swiffer pad, green fabric pen, LED lights, and an extension cord. The piece is made up of a household cleaning product and is a clear representation of the name of this piece. There is a vampire figure drawn on the dry swiffer pad and is making a reference to cutting off or cleaning negativity and draining situations.

Related Artists[edit]

Ei Jane Janet Lin

Tabita Rezaire


Georges Jacotey


  1. https://paddle8.com/work/paula-pinho-martins-nacif/105842-tfwy-the-feeling-when-you
  2. https://vimeo.com/156049025
  3. https://vimeo.com/172181838
  4. https://pikstagram.com/media/BixUT5Ghbvh
  5. https://design.newcity.com/2015/12/15/chicago-looks-super-cute/
  6. http://spamm.fr/artist/paula-pinho-martins-nacif/
  7. http://www.papermag.com/artist-paula-nacif-on-inhabiting-digital-spaces-1761889352.html
  8. https://www.cynetart.org/2017/DGTL_FMNSM_GLEAM.php?l=en

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