PAYBACK India
| File:PAYBACK Logo.JPG | |
| Public Company | |
| ISIN | 🆔 |
| Industry | Loyalty programs |
| Founded 📆 | 2010 |
| Founder 👔 | |
Area served 🗺️ | |
Key people | Gautam Kaushik - | CEO 2017-present |
| Services | E-commerce (Online shopping) Multichannel marketing, Big Data, CRM, Couponing, Performance Marketing, Customer Cards, Mobile Marketing, Loyalty Marketing |
| Members | |
Number of employees | |
| Parent | American Express Group |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
PAYBACK is India’s largest multi-brand loyalty program that started its operations in the year 2010. It collaborates with leading retail and online companies to offer rewards to its members - across multiple brands with just one single membership. PAYBACK members can earn points every time they shop at a PAYBACK Merchant Partner and then use those Points to get rewards of their choice.
About PAYBACK[edit]
As the largest loyalty program, PAYBACK covers multiple brands through one card or one linked mobile number with which members can earn and redeem Points. In India, PAYBACK has over 100 partners across industry verticals and categories such as Banking & Financial Services, Lifestyle, Travel, Dining, Retail, Online, Fuel, Entertainment and many more. Also, PAYBACK has over 100 million members in India and has been awarded the Best Loyalty Program in India for the last 3 years.[1]
Ownership[edit]
PAYBACK is operated by Loyalty Solutions and Research Private Limited (LSRPL) controlled by Loyalty Partner GmbH, a subsidiary of American Express®.[2]
Partnerships in India[edit]
In the Indian market, where there is more focus by individual companies to create their own loyalty programs, the multitude of partners and the wide categories has helped PAYBACK, become the most preferred loyalty program[3].
Some of PAYBACK’s major partners include ICICI Bank, American Express, Big Bazaar, BookMyShow, Brand Factory, Central, Fbb, Home Town, HPCL, Food Bazaar, Food Hall, IndusInd Bank, and many more.
Rewards and Recognition[edit]
- Best Card Based Loyalty Program in 2016, 2017 & 2018 at the Annual Loyalty Summit & CMO Asia Awards[1]
- Best Loyalty Program in 2015, 2016, 2017 at the CMO Asia Awards[4]
- Best Use of Partnership in a Loyalty Program in 2017, 2018 & 2019 at the Annual Loyalty Summit
- Best Big Data Analytics Team of the Year in 2017, 2018 & 2019 at the Annual Loyalty Summit
- Product of the Year 2013 in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India.
- Retailer Customer Service Awards, 2013 in Customer Service-Business Services category.
References[edit]
- ↑ 1.0 1.1 "PAYBACK India Wins the Best Loyalty Program 2017 Award at CMO Asia National Awards for Marketing Excellence". Newsvoir. Retrieved 13 July 2017.
- ↑ "American Express Completes Acquisition of Loyalty Partner". Retrieved 25 April 2014.
- ↑ "5 must-have loyalty programs for today's millennials". The Economic Times. 2019-02-28. Retrieved 2019-06-10.
- ↑ "PAYBACK India wins the Best Loyalty Program 2017 award - Media Infoline". Media Infoline. 2017-07-13. Retrieved 2019-06-10.
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