PLAYBOY CLUB
| PLAYBOY CLUB | |
Formerly | CENTERFOLD (2021-2023) |
| Traded as | PLBY Group, Inc. (Nasdaq: PLBY) |
| ISIN | 🆔 |
| Industry | Subscription business model Online video platform Paid subscription Creator economy |
| Founded 📆 | Dec. 20, 2021 |
| Founder 👔 | |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | https://www.playboy.com/app |
| 📇 Address | |
| 📞 telephone | |
Playboy Club is a Fan Subscription Platform where creators can upload and sell their content to their fans through subscriptions, while keeping a minimum 80% of their total earnings, and platform witholds the rest 20% as a fee. Playboy Club was created in 2021, by Playboy Inc.
History - Shift to Digital Era
Covid & Magazine
During COVID-19 outbreak, Playboy was one of the companies affected too, since in March 2020, the business announced that the Spring edition of its magazine would be, the last one of the year.[1].
Covid & The Playboy Club of Manhattan
In the meantime, Playboy closed the Playboy Club located in Midtown Manhattan in November 2019 due to Covid.[2]
The Digital Platform is born
However, even though COVID-19 pandemic was changing the global economy, the subscription-based model was becoming very popular within adult entertainment. Playboy created its own Fan-platform, where Playboy-Creators would interact directly with their fans, in a digital continuation of its magazine.[3][4]
The platform was launched in December 2021, and initially was named “CENTERFOLD”, after the magazine concept of 1953 (a full-color nude photo folded into the magazine’s center). In the following months, it was renamed as "Playboy Club", since Playboy Creators could interact directly with their fan-club.[5]
Business Model
Playboy Club offers a subscription-based content platform - which allows any verified creator to publish and monetize her content.[6][7][8]
Curated Content & Waiting Lists
It offers curated content, aligned to its Magazine's standards.[9][10][11] That's why in order to become a Playboy Club creator you have to apply and then be accepted by its editorial team[12]
Famous Creators of Playboy Club
Playboy Club’s creator community consists of: celebrities[13], artists & famous adult performers. Some of them are:[14]
- Cardi B, who also served as the platform’s Founding Creative Director[15][16][17][18][19]
- Amanda Cerny
- Lana Rhoades
- Mia Malkova
- Kate Amouranth[20]
Mia Khalifa fired from Playboy Club
Mia Khalifa has been fired from the creator platform of Playboy Club in October 2023, after supporting the Hamas attacks on Israel.[21]
According to Playboy Club's statement, "We are writing today to let you know of our decision to terminate Playboy's relationship with Mia Khalifa, including deleting Mia's Playboy channel on our creator platform." The statement continued: “At Playboy, we encourage free expression and constructive political debate, but we have a zero-tolerance policy for hate speech. We expect Mia to understand her words and actions have consequences.”[22][23][24][25][26]
References
- ↑ Kirsch, Noah. "How Coronavirus Killed The Centerfold: Playboy Magazine Closes Up Shop Amid COVID-19 Crisis". Forbes. Retrieved 2025-10-24.
- ↑ "Exclusive | NYC Playboy Club bunnies to hang up tails and ears after just one year". 2019-11-14. Retrieved 2025-10-24.
- ↑ XBIZ (2021-12-21). "Playboy Launches Premium Fan Platform 'Centerfold'". XBIZ. Retrieved 2025-10-24.
- ↑ XBIZ (2021-10-20). "Playboy Acquires 'Dream' Platform as Backbone for 'Centerfold' Fan Site". XBIZ. Retrieved 2025-10-24.
- ↑ Inc, Playboy (2021-12-21). "Playboy Launches CENTERFOLD". GlobeNewswire News Room. Retrieved 2025-10-24.
- ↑ Makar, A. B.; McMartin, K. E.; Palese, M.; Tephly, T. R. (1975-06). "Formate assay in body fluids: application in methanol poisoning". Biochemical Medicine. 13 (2): 117–126. doi:10.1016/0006-2944(75)90147-7. ISSN 0006-2944. PMID 1. Check date values in:
|date=(help) - ↑ Bose, K. S.; Sarma, R. H. (1975-10-27). "Delineation of the intimate details of the backbone conformation of pyridine nucleotide coenzymes in aqueous solution". Biochemical and Biophysical Research Communications. 66 (4): 1173–1179. doi:10.1016/0006-291x(75)90482-9. ISSN 1090-2104. PMID 2.
- ↑ "How Playboy is using its creator platform to launch digital magazine". adage.com. Retrieved 2025-10-24.
- ↑ Thompson, Sophia (2021-12-20). "Playboy Launches Centerfold App, the Next OnlyFans". METAFLIX. Retrieved 2025-10-24.
- ↑ Zahumenszky, Carlos (2023-03-15). "Playboy Magazine Returns to Internet With New OnlyFans-Style Platform". Gizmodo. Retrieved 2025-10-24.
- ↑ "Exclusive | Playboy to relaunch magazine as it takes on OnlyFans". 2023-03-13. Retrieved 2025-10-24.
- ↑ Fogden, Tom (2023-03-13). "Playboy Relaunches & Joins Creator Economy With OnlyFans Rival Publication". B&T. Retrieved 2025-10-24.
- ↑ Spangler, Todd (2022-05-23). "Playboy Hires Twitch Exec Loren Piretra to Head Influencer Marketing for Centerfold Platform". Variety. Retrieved 2025-10-24.
- ↑ Yip, Waiyee. "Playboy to pursue an influencer-led business model with its new Centerfold platform". Business Insider. Retrieved 2025-10-24.
- ↑ "Playboy's Centerfold Set To Rival OnlyFans In The Metaverse With Creative Direction From Cardi B". AfroTech. Retrieved 2025-10-24.
- ↑ "Cardi B: Η νέα διευθύντρια δημιουργικού του Playboy παρουσιάζει το Centerfold - «Πλατφόρμα νέων δημιουργών» | LiFO". www.lifo.gr (in Ελληνικά). 2021-12-29. Retrieved 2025-10-24.
- ↑ "Cardi B Reacts After Being Named Playboy's First-Ever Creative Director in Residence". IMDb. Retrieved 2025-10-24.
- ↑ "Cardi B Is Playboy's First Ever Creative Director In Residence". Girls United. 2024-05-01. Retrieved 2025-10-24.
- ↑ "Cardi B Introduces Her First Project With Playboy as Creative Director in Residence". Hypebae. 2021-12-27. Retrieved 2025-10-24.
- ↑ XBIZ (2021-12-30). "Influencer Amouranth Signs With Playboy's Centerfold". XBIZ. Retrieved 2025-10-24.
- ↑ Poleo, Germania Rodriguez (2023-10-09). "Mia Khalifa slammed for mocking the slaughter of hundreds in Israel". Mail Online. Retrieved 2025-10-24.
- ↑ "Mia Khalifa 'dropped from Playboy podcasting deal' after Israel-Palestine comments". The Independent. 2023-10-12. Retrieved 2025-10-24.
- ↑ "Mia Khalifa fired from Playboy for her pro Hamas posts after the Israel attack - BusinessToday". Business Today. 2023-10-10. Retrieved 2025-10-24.
- ↑ Spangler, Todd (2023-10-10). "Porn Actor Mia Khalifa Dropped by Playboy Over 'Disgusting and Reprehensible' Comments About Hamas Attack on Israel". Variety. Retrieved 2025-10-24.
- ↑ "Mia Khalifa Loses Playboy Deal Over Her Support Of Palestine". VIBE via Yahoo Entertainment. 2023-10-10. Retrieved 2025-10-24.
- ↑ "Playboy fires Mia Khalifa after porn star expressed support for Hamas". 2023-10-10. Retrieved 2025-10-24.
This article "Playboy Club - Fans Platform" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Playboy Club - Fans Platform. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
