PlusOne
PlusOne is an American sexual wellness and intimate self-care brand founded by Clio®, now owned by Beacon Wellness Brands.[1] The brand is recognized for providing affordable, body-safe vibrators, massagers, lubricants, and related accessories through e-commerce and mass-market retail channels.[2]
History
PlusOne entered major retail venues in February 2020 when its products became available at CVS stores nationwide, a move that marked a shift toward broader accessibility for sexual wellness products in the United States.[3] In April 2021, the company launched new flagship products—the Dual Vibrating Arc and G-Spot Massager—while expanding distribution through Walmart, Target, Walgreens, and Amazon. At that time, PlusOne was reported as the fastest-growing and largest sexual wellness brand in the U.S., according to Nielsen data.[2]
In September 2022, PlusOne expanded its portfolio with five new items—the Kegel Trainer, Thumping Arouser, Stroker, Pop-Up Vibe, and Dual Luxe—offered through national retailers and its own website.[4] By 2024, the brand had broadened its focus to include intimate wellness products for life stages such as postpartum and perimenopause, alongside its existing sexual wellness line. That same year, Beacon Wellness Brands appointed a new CEO and reported that PlusOne products were available in nearly 24,000 retail doors across the U.S.[1]
Products
The PlusOne product range includes:
- Dual Vibrating Arc[2]
- G-Spot Massager[2]
- Kegel Trainer[4]
- Thumping Arouser[4]
- Stroker[4]
- Pop-Up Vibe[4]
- Dual Luxe[4]
- Bullet Vibrator[5]
- Rose Toy Arouser[5]
All products are designed with body-safe materials and are packaged discreetly for consumer privacy.[2]
Research and consumer insights
Proprietary research conducted by PlusOne in 2021 and 2023 found that only about one in three women with male partners felt comfortable discussing sexual satisfaction with their healthcare provider. In a four-week product trial, 98% of participants reported feeling more relaxed and 94% reported reduced stress after using a vibrator.[6]
Corporate structure
PlusOne operates under Beacon Wellness Brands, which oversees its development, marketing, and distribution.[1] The brand’s distribution network includes major U.S. retailers such as Walmart, Target, CVS, and Walgreens, as well as online channels including Amazon and myplusone.com.[2]
References
- ↑ 1.0 1.1 1.2 Beauty Independent (May 7, 2024). Beacon Wellness Brands’ New CEO Extends plusOne Beyond Sexual Wellness Category. Beauty Independent. Retrieved August 13, 2025, from https://www.beautyindependent.com/beacon-wellness-brands-new-ceo-extends-plusone-beyond-sexual-wellness-category/
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Associated Press (April 6, 2021). plusOne Expands Best-Selling Sexual Wellness Line with Two New Items. AP News. Retrieved August 13, 2025, from https://apnews.com/article/business-amazoncom-inc-marketing-and-advertising-corporate-news-sexual-and-reproductive-health-7fed3b21abf6a8938a650bded854a7fe
- ↑ PRWeb (February 25, 2020). Leading Sexual Wellness Brand plusOne Brings Its Products to CVS Stores Nationwide. PRWeb. Retrieved August 13, 2025, from https://www.prweb.com/releases/leading-sexual-wellness-brand-plusone-brings-its-products-to-cvs-stores-nationwide-830974454.html
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 PR Newswire (September 29, 2022). plusOne Expands Product Line to Support Everyone’s Self-Pleasure Needs. PR Newswire. Retrieved August 13, 2025, from https://www.prnewswire.com/news-releases/plusone-expands-product-line-to-support-everyones-self-pleasure-needs-301636613.html
- ↑ 5.0 5.1 Retail Beauty (October 31, 2024). plusOne Releases Five New Sexual Wellness Tools. Retail Beauty. Retrieved August 13, 2025, from https://retailbeauty.com.au/plusone-releases-five-new-sexual-wellness-tools/
- ↑ Katie Couric Media (April 14, 2025). The Importance of Sexual Health and Breaking the Silence. Katie Couric Media. Retrieved August 13, 2025, from https://katiecouric.com/health/wellness/importance-of-sexual-health/
External links
References
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