Pooja Backliwal

Pooja Backliwal
Pooja Backliwal
	Pooja_Backliwal_Jewellery_Designer_Delhi.webp
Born
🏳️ Nationality	Indian
🏫 Education	Masters from Lady Shri Ram College for Women in Delhi
💼 Occupation	Jewelry Designer
🏢 Organisation	Vivkiy Luxury Lifestyle Private Limited
Title	Founder
👩 Spouse(s)	Akhil Backliwal
📷 Instagram	poojiback/
💼 LinkedIN	poojabackliwal/

Biography:[edit]

Pooja Backliwal is a renowned Indian jewelry designer and entrepreneur with a legacy steeped in over 200 years of family tradition. As the Director of Traditions (Earth's Rare Treasures), she upholds the Backliwal family’s commitment to creating finely crafted jewelry. The brand is known for its use of high-quality gemstones and diamonds, continuing a legacy established in Delhi in the late 19th century.

With a strong educational background in English Literature, Pooja combines creativity with business acumen. She is also the Managing Editor of Career Ahead Magazine, where she shares insights on career development and personal growth. In addition to her work in jewelry design, Pooja co-founded Unotech Engineering LLP, a company specializing in components for on-road and off-road applications.

Career[edit]

Pooja began her career by taking the reins of her husband's family’s jewelry business, Traditions, in 2009. Her leadership has been pivotal in expanding the brand's reach, focusing on timeless designs that resonate with both traditional and contemporary aesthetics.

Her venture, Unotech Engineering LLP, showcases her versatility as a businesswoman, extending her expertise beyond the jewelry industry. Pooja's role as Managing Editor at Career Ahead Magazine reflects her dedication to inspiring and guiding the next generation of professionals. She is passionate about sharing knowledge and experiences to help young people make informed career choices.

Achievements:

Successfully led Traditions, a 150-year-old family jewelry business, into the modern era.
Launched a sustainable lab-grown diamond range, highlighting her commitment to environmental responsibility and innovation in jewelry design
Expanded her professional repertoire by co-founding Unotech Engineering LLP.
Actively contributes to Career Ahead Magazine, guiding readers on career development and personal growth.

Website: Traditions by Pooja Backliwal

Personal Life[edit]

Pooja Backliwal is based in Delhi, where she continues to innovate in both the jewelry and engineering sectors. She runs Traditions alongside her husband, Akhil Backliwal, who is the founder of ITPL India Group. Together, they have built a thriving business that blends their shared passion for entrepreneurship and commitment to excellence.