Traditions by Pooja Backliwal
| traditionsbypoojabackliwal.png | |
 Kiyvi Luxury Private Limited | |
| ISIN | 🆔 |
|---|---|
| Industry | Jewellery |
| Founded 📆 | 1900-01-01 |
| Founder 👔 | Pooja Backliwal |
Area served 🗺️ | |
| Owners | Akhil Backliwal |
| Members | |
Number of employees | |
| 🌐 Website | https://www.traditions-india.com |
| 📇 Address | 206 BMC House, N1 Connaught Place |
| 📞 telephone | 01123312221 |
| traditionsbypoojabackliwal | |
| traditionsbypoojabackliwal | |
| 💼 LinkedIN] | traditionsbypoojabackliwal |
History[edit]
Traditions by Pooja Backliwal is a luxury jewelry brand with a rich legacy that dates back over 200 years. The Backliwal family, originally hailing from Bakli, Rajasthan, later established their roots in Gwalior, Madhya Pradesh. They quickly became renowned as the trusted jewelers to the royal family of Gwalior. In the mid-19th century, the family relocated to Delhi, where they emerged as one of the most respected ‘seths’ in Old Delhi, dealing in art, antiques, and fine jewelry. The brand’s modern journey began when Shri Jamboo Prasad Backliwal, a visionary in his own right, founded the iconic ‘Jamboo Arts Palace’ in the E Block of Connaught Place, New Delhi. This establishment became a landmark in the city, known for its exquisite collection of handcrafted jewelry and commitment to quality.
Today, Traditions continues to uphold the values and craftsmanship that have been the hallmark of the Backliwal family for generations. The business is now jointly managed by Akhil Backliwal and Pooja Backliwal, who have infused modern design sensibilities while staying true to their heritage. Under their leadership, the brand has expanded its offerings to include both traditional and contemporary designs, incorporating ethically sourced lab-grown diamonds alongside natural stones.
Traditions by Pooja Backliwal is recognized for its meticulous craftsmanship, where each piece is graded by expert gemologists to ensure the highest standards. The brand is listed as a trusted seller on the GIA website, further cementing its reputation for excellence. Operating strictly by appointment, Traditions offers a personalized and exclusive shopping experience, making it a preferred choice for discerning clients in search of bespoke jewelry.
Memberships:
- Delhi Jewellers Association (DJA)
- New Delhi Traders Association (NDTA)
- FICCI FLO Ladies
- Founder Membership: Apex Chamber of Commerce & Industries of Delhi NCT (ACCI)
- Georgia Asia - Africa Chamber of Commerce
External links[edit]
Traditions by Pooja Backliwal - All You Need to Know BEFORE You Go (2024) - Tripadvisor
