Popeye's Chicken Sandwich
| Place of origin | USA | ||||||
|---|---|---|---|---|---|---|---|
| Associated national cuisine | Fast Food | ||||||
| Created by | Popeye's | ||||||
| Invented | 2019 | ||||||
| Main ingredients | Chicken [1][not in citation given] | ||||||
| Ingredients generally used | Pickles, Mayo, Bread | ||||||
| Variations | Spicy Cajun Sauce | ||||||
| 480 kcal (2010 kJ) | |||||||
| |||||||
Popeyes' Chicken Sandwich is a chicken sandwich produced and sold by Popeyes, a multinational chain of fast food restaurants. It was launched in August of 2019 to help Popeye's compete better with Chick-Fil-A. The sandwich was an instant hit, went viral on social media, and widely covered by the media. The sandwich helped Popeye's gather an estimated $23 million in free publicity since its launch.[2] Popeyes stores have been routinely hit with long lines and often selling out of the sandwich.[3] On August 27th, 2019, approximately two weeks after the launch, Popeyes announced that it had officially sold out of the chicken sandwich across the country.[4] One person in Tennessee sued Popeye's claiming that his inability to get the sandwich has caused him to be "hustled out of money", making Popeye's guilty of "false advertising" along with "deceptive business practices".[5]
Ingredients[edit]
The Popeyes Chicken Sandwich consists of fried chicken patty on a brioche bun with several pickles and mayonnaise.[6][7] The sandwich can be ordered with a spicy cajun sauce variation.
Marketing[edit]
Advertising agency GSD&M was the agency of record when Popeye's made its first announcement of the new sandwich. The marketing campaign started on Aug. 12th, 2019 at 7:32pm with a simple tweet on the Popeye's Twitter feed. It is estimated that Popeye's has received over $23 million in free publicity from the new product launch.[8] The new sandwich went viral immediately and has prompted responses from nearly every fast food chain including McDonalds, Chick-Fil-A, and Wendy's.[9] [10] Popeye's has reported a 103% increase in traffic in the days following the launch of the new sandwich.[11]
References[edit]
- ↑ "Popeye's Nutritional Information". popeyes.com. Popeye's. Retrieved 27 August 2019.
- ↑ Suzanne-Mayer, Dominick. "All our Popeyes' chicken sandwich coverage gave them $23 million in free press". The Takeout. Retrieved 2019-08-26.
- ↑ "Popeyes' new fried chicken sandwich has created a frenzy in its stores: new data". finance.yahoo.com. Retrieved 2019-08-26.
- ↑ Lucas, Amelia (2019-08-27). "Popeyes sells out of its chicken sandwich in less than a month". CNBC. Retrieved 2019-08-28.
- ↑ McCarthy, Kelly (August 30, 2019). "Man sues Popeyes after missing out on new chicken sandwich". ABC News.
- ↑ Hollan, Michael (2019-08-26). "Popeyes' chicken sandwich is surprise hit: 'We didn't expect this type of reaction'". Fox News. Retrieved 2019-08-26.
- ↑ Yaffe-Bellany, David (2019-08-21). "A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar". The New York Times. ISSN 0362-4331. Retrieved 2019-08-26.
- ↑ Staff, Devra First Globe; August 26, Updated; 2019; Comments, 7:09 p m Email to a Friend Share on Facebook Share on TwitterPrint this Article View. "The Internet flipped out over Popeyes' chicken sandwich. There's more here than just a great sandwich - The Boston Globe". BostonGlobe.com. Retrieved 2019-08-27.
- ↑ Suddath, Claire (2019-08-25). "Sunday Strategist: Popeyes Knew Exactly What It Was Doing". Bloomberg Businessweek. Retrieved 2019-08-27.
- ↑ Odam, Matthew. "Austin company helped Popeyes fried chicken sandwich go viral". Austin 360. Retrieved 2019-08-27.
- ↑ CNN, Leah Asmelash. "Ditch the lines -- Quavo is selling Popeyes chicken sandwiches for $1,000 each". CNN. Retrieved 2019-08-26.
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