RNEWS OÜ
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 | |
| Private company | |
| ISIN | 🆔EE3100009135 |
| Industry | Content marketing, Press release, Publishing |
| Founded 📆 | 2014 |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
Key people | Alexander Storozhuk (Founder) |
| Members | |
Number of employees | |
| 🌐 Website | prnews |
| 📇 Address | |
| 📞 telephone | |
PRNEWS.IO is a sponsored content marketplace with fixed pricing for publications providing services for creating and sharing news and stories globally.[1] They have offices located in Estonia (Tallinn) and Ukraine (Mykolayiv).[2]
History[edit]
In 2005, two journalists launched a platform for sending press releases so that small businesses would have the capability to implement their platform services with just a few clicks of a button. In 2014, this team launched its new project PRNEWS.io, a modern limelight to the ancient public relations[3][4] and on December 25, 2015, the company was registered as PRNEWS LLC (ТОВ "ПРНЬЮЗ") (Mykolayiv, Ukraine).[5]
By 2017, the company had collaborated with over 4,000 publications in hundreds of countries around the world. Most of the company's clients were international customers (the domestic market of Ukraine provided only 48% of sales at the time while the share of non-Russian-speaking customers reached almost 40%).[3]
On November 9, 2018, the startup received an Estonian registration under the name PRNEWS OÜ.[6]. The company was created online using digital identity issued by the Estonian government under the e-Residency of Estonia.[7]
In 2019, the Ukrainian office had a total of 38 employees and according to the online media source MC.today, the company has become #91 among respected IT employers in Ukraine.[8]
In April 2020 PRNEWS.io became a service provider of the Estonian e-Residency program[9]. Service Providers listed in the Marketplace have been curated based on careful due diligence by the e-Residency team.
In order to issue €2 million in convertible securities[10], on August 20, 2020, the firm registered units of its share capital with the Nasdaq CSD depository.[11]
At the beginning of 2021, the number of publications in the startup's catalog reached 50,000.[12]. In the first half of 2021, the company paid $1.4 million to publishers of news sites. [13]
Overview and features of the company[edit]
Sponsored Content Marketplace[edit]
According to the Native Advertising Institute (Copenhagen, Denmark), PRNEWS.io is the world's first sponsored content marketplace with fixed pricing for publications. The institute included the company in the Publisher's Buyers Guide to Native Advertising Technology by Chad Pollitt.[1]
Russian copywriting specialist Petr Panda believes that this service is the best option in Runet if it is necessary to distribute a press release on niche publications to the right target audience.[14] Other marketers (in particular Isaac John, Tom Pick, Stanislav Vrublevsky) have said the same. They note that the marketplace provides a convenient way for users to write, publish and distribute story materials on major news media sites. It is a simple and straightforward process to filter through publications in the catalog by parameters (category, country, cost and time of publication, audience coverage, etc.) and select the appropriate edition such as The Sunday Post, Rolling Stone, or Investing.com.[15][16][17][18]
Herman Bogapov, editor of the HiTech.Expert portal and the online version of the weekly newspaper Dzerkalo Tyzhnia, says that PRNEWS.io has many indicators and metrics built into the PRNEWS.io system and based on this, provides the client with more effective placement and longer-term campaigns. At the same time, the cost of placement is often higher than when accessing sites directly.[19] Web analyst Igor Selitsky, comparing various sites, also notes that the cost on the PRNEWS.io platform is higher.[20]
In October 2021, during an interview on the morning show Coffe+ on Estonian ETV+ , the founder of the project said that since the beginning of 2021 the PRNEWS.io website has been visited by 1.5 million people.[21]
Estimator. PRNEWS.io as an analytics tool[edit]
Many articles regarding the PRNEWS.io marketplace contain information about the analytics solution used by the company which can be used as an independent tool. [22] In particular, the Unique Viewers Estimator tool is mentioned which shows the probable number of unique readers for a future article. [23] [24] Ankit Singla classifies the Unique Viewers Estimator as one of three methods for calculating traffic to websites, including those of competitors. [25]
Sponsored Content Market Research[edit]
The marketplace catalog data is used to calculate financial metrics for the sponsored content market. In particular, to assess the cost of information campaigns and to determine the real cost of appearances in the media as opposed to the stated price list. [26] [27]
Criticism[edit]
PRNEWS has received criticism for advertising politically exposed persons. On January 4, 2020, a number of opposition media outlets in Armenia lashed out at incumbent Prime Minister Nikol Pashinyan for a flattering article in the Swiss newspaper Berner Zeitung.[28] Later, the information about the custom-made nature of the article was refuted.[29]
PRNEWS has been repeatedly criticized for indirectly aiding and abetting information attacks. Clients of media attacks replicate references on news resources, and the cost of such attacks can be easily calculated at prnews.io.[30]
References[edit]
- ↑ 1.0 1.1 Pollitt, Chad. The Publisher's Buyers Guide to Native Advertising Technology (PDF). Copenhagen: Native Advertising Institute. p. 5. Search this book on
- ↑ "Технологічна Екосистема України — Продуктові компанії" [Technological Ecosystem of Ukraine — Food companies]. Тесh Ecosystem (in українська). Retrieved 22 March 2021.
- ↑ 3.0 3.1 Timur Vorona (30 May 2017). "Девять сверхуспешных на Западе adtech-компаний из Украины" [Nine top-performing adtech companies from Ukraine in the West]. MC.today (in русский). Archived from the original on 25 October 2020. Retrieved 22 March 2021.
- ↑ Nartya, Daria (2022-01-26). "History of Public Relations". Retrieved 2022-12-12.
- ↑ "ТОВ "ПРНЬЮЗ"" [PRNEWS LLC]. Opendatabot (in українська). 20 March 2021. Retrieved 22 March 2021.
- ↑ "PRNEWS OÜ (14603363)". Inforegister (in русский). Retrieved 22 March 2021.
- ↑ Laikoja, Linda-Liis. "E-resident loob Eestis alternatiivi kallitele suhtekorraldajatele sisuturunduse platvormi näol" [In Estonia, an e-resident creates an alternative to expensive public relations providers in the form of a content marketing platform]. DigiPRO (in eesti). Retrieved 20 July 2021.
- ↑ Yulia Goroshko (17 October 2019). "На первом месте — Grammarly. Вот итоги топ-100 самых уважаемых IT-работодателей страны" [In the first place — Grammarly. Here are the results of the top 100 most respected IT employers in the country.]. MC.today (in русский). Archived from the original on 29 October 2020. Retrieved 22 March 2021.
- ↑ Дмитрук, Александр. "Український стартап став сервіс-провайдером електронного громадянства Естонії" [A Ukrainian startup becomes a service provider for Estonian e-Residency]. The Village (in eesti). Retrieved 4 April 2021.
- ↑ "Estonian native marketing start-up PRNEWS.IO to raise two million euros via bond issue". Retrieved 16 September 2020.
- ↑ "NasdaqCSD — Security detailed information". Nasdaq CSD. Archived from the original on 19 September 2020. Retrieved 22 March 2021.
- ↑ Vlada Rykova (21 January 2021). "Огляд PRNEWS.IO в слайдах (розміщення PR-публікацій на новинних сайтах по всьому світу)" [PRNEWS.IO overview in slides (placement of PR-publications on news sites around the world)] (in українська). Retrieved 22 March 2021.
- ↑ "PRNEWS.IO Paid Out $1.4 Million to News Outlets". Retrieved 5 August 2021.
- ↑ "5 сайтов для пиарщиков и журналистов. Лучшие площадки для PR и раскрутки" [5 sites for PR specialists and journalists. The best platforms for PR and promotion] (in русский). 13 June 2020. Archived from the original on 28 November 2020. Retrieved 22 March 2021.
- ↑ Isaac John (19 September 2018). "Best Tools to use for Content Marketing Tools". Archived from the original on 18 January 2021. Retrieved 22 March 2021.
- ↑ Stanislav Vrublevsky. "Как добавить свой пресс-релиз в популярные СМИ? Сервис PRnews.io — доступ к англоязычным сайтам!" [How to add your press release to popular media? PRnews.io service — access to English-language sites!]. Great-World (in русский). Archived from the original on 17 August 2017. Retrieved 22 March 2021.
- ↑ Tom Pick (23 March 2017). "The 15 Best Content Distribution and Amplification Tools". The B2B Marketing Blog. Archived from the original on 17 January 2021. Retrieved 22 March 2021.
- ↑ "10 найкращих інструментів у роботі піар-менеджера" [10 best tools in the work of a PR manager] (in українська). 4 June 2018. Archived from the original on 4 August 2020. Retrieved 22 March 2021.
- ↑ Herman Bogapov (24 June 2020). "Интернет-торговля в период карантина делает ставку на продвижение товаров в новостях" [Online commerce during the quarantine period relies on the promotion of goods in the news] (in русский). Archived from the original on 25 June 2020. Retrieved 22 March 2021.
- ↑ Igor Selitsky (24 September 2020). "Ссылочная стратегия для коммерческого сайта: что почем и можно ли получить бесплатно" [Link strategy for a commercial website: how much and can you get it for free]. AQM.BY (in русский). Retrieved 22 March 2021.
- ↑ "Программа э-резидентства, созданная 2014 году, набирает обороты" [The e-residency program, created in 2014, is gaining momentum] (in русский). Retrieved 12 October 2021.
- ↑ Elena Martyniuk (14 August 2020). "How PRTECH Reformers Are Disrupting the European Startup Ecosystem". Tweak Your Biz — Business, Marketing, Entrepreneur Articles. Archived from the original on 25 September 2020. Retrieved 22 March 2021.
- ↑ Anil Agarwal (17 March 2021). "Check Website Traffic: Use These 10 FREE Tools To Find Traffic Of ANY Website In The World [Updated List]". Archived from the original on 20 February 2021. Retrieved 22 March 2021.
- ↑ Farukh Hussain (17 April 2020). "Website Traffic Checker: 16 [FREE Tools] to Calculate Traffic Of Any Site (2021)". Archived from the original on 21 October 2020. Retrieved 22 March 2021.
- ↑ Ankit Singla (9 January 2021). "3 Smart Ways To Find Out How Much Traffic A Website Gets". Archived from the original on 21 January 2021. Retrieved 22 March 2021.
- ↑ "Сайт Mind.ua и его главреда Евгения Шпитко уличили в обмане партнеров и рекламодателей" [Mind.ua website and its editor-in-chief Evgeny Shpitko were catched of deceiving partners and advertisers] (in русский). 3 November 2020. Archived from the original on 22 November 2020. Retrieved 22 March 2021.
- ↑ Hovhannes Nazaretyan (16 January 2020). "Статья об Армении не была заказной: все опровергают" [Article about Armenia was not ordered: everyone refutes]. FIP.AM (in русский). Archived from the original on 24 September 2020. Retrieved 22 March 2021.
- ↑ "Շվեյցարական «Berner Zeitung» թերթի հոդվածը արժեցել է 6 մլն 900 հազար դրամ․ ո՞վ է վճարել" [The article of the Swiss "Berner Zeitung" newspaper cost 6 million 900 thousand drams․ Who paid?] (in aragonés). Retrieved 14 January 2020.
- ↑ Ghazaryan, Karine. "Հունվարի 1-15-ը կեղծ ու հերքված լուրերը" [False and refuted news on January 1-15] (in aragonés). Retrieved 16 January 2020.
- ↑ Dovnar, Vadym. "Як за півмільйона чорні піарники намагалися знищити репутацію IT-консультанта" (in українська). Retrieved 29 January 2021.
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