Proa Comunicación
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| Corporate communication | |
| ISIN | 🆔 |
| Industry | Public Relations |
| Founded 📆 | 2009 |
| Founder 👔 | Lucía Casanueva |
| Headquarters 🏙️ | Madrid, Spain |
Area served 🗺️ | Madrid, Barcelona, Bilbao, Valencia, Santander and Vigo |
| Members | |
Number of employees | |
| Divisions | Observatorio Proa |
| 🌐 Website | https://proacomunicacion.es/ |
| 📇 Address | |
| 📞 telephone | |
PROA Comunicación is a Spanish consulting firm specialized in corporate communications. Founded in Madrid in 2009, since 2015 it promotes the Proa Observatory for the analysis of communication.[1]
History[edit]
The company was created by Cantabrian journalist Lucía Casanueva,[2] specialized in corporate, financial, and crisis communications.[3] The name of the consulting firm was inspired by the magazine "Proa a la mar" and refers to its Cantabrian and seafaring origins.[3]
In 2015, the company was re-founded and Valvanuz Serna joined as managing partner. Serna, also from Cantabria, had worked in the consumer goods and professional services sectors and had been part of Llorente y Cuenca.[2] The firm is focused on medium-sized companies and the associative sector.[4]
By 2020 the company adopted a new strategic positioning, the renewal of the visual image, website, slogan, and logo.[5] In 2022 a new headquarters was inaugurated with the introduction of the report "La nueva comunicación y marketing empresariales en tiempos de post pandemia, crisis económica y guerra "("The new business communication and marketing in times of post pandemic, economic crisis and war") by journalist and lawyer José Antonio Zarzalejos.[6]
The company develops its international work through partnerships with Vae Solis Communications and Corpcom.[7]
Proa Observatory[edit]
In 2015, the Proa Observatory was created as a forum for regular debate. Politicians, businessmen and cultural figures have taken part in it: José Luis Martínez-Almeida (Partido Popular), Javier Ortega-Smith (Vox),[8] Cristóbal Montoro,[9] Olga Cuenca, Jordi Sevilla, Ana Pastor,[10] Carlos Espinosa de los Monteros, Manuel Sala,[11] General Félix Sanz Roldán,[12] and others.
Among the conferences held by Observatorio Proa, the one held at the Círculo Ecuestre in Barcelona was particularly noteworthy. It was dedicated to parallel trials or the so-called "newsreel punishment". Juan Carlos Campo, judge of the Audiencia and former Minister of Justice,[1] the prosecutor of the Supreme Court, Javier Zaragoza,[13] and Pau Molins, defender of Infanta Cristina, spoke at the meeting.[14]
References[edit]
- ↑ 1.0 1.1 Press, Europa (2022-03-21). "El juez y exministro Juan Carlos Campo: "El juicio paralelo es un problema de convivencia"". www.europapress.es. Retrieved 2023-01-04.
- ↑ 2.0 2.1 León, Álvaro Sánchez (2022-11-16). "Lucía Casanueva: «La comunicación es cada vez más compleja y hay que dejarla en manos de profesionales»". Influencers (in español). Retrieved 2023-01-04.
- ↑ 3.0 3.1 Tringali, Giuseppe (2022-10-25). "Lucía Casanueva: "Escribir disciplina el cerebro y ordena la vida"". The Luxonomist (in español). Retrieved 2023-01-04.
- ↑ Arjona, Pablo (2022-10-24). ""En el ADN de PROA está poner talento senior en la implantación de los proyectos"". Dircomfidencial (in español). Retrieved 2023-01-04.
- ↑ Dircomfidencial, Redacción (2020-06-09). "PROA estrena nueva identidad para reafirmar su modelo de gestión eficaz". Dircomfidencial (in español). Retrieved 2023-01-04.
- ↑ "PROA presenta un informe sobre el marketing y la comunicación en los tiempos de crisis". theobjective.com (in español). 2022-11-19. Retrieved 2023-01-04.
- ↑ "Lucía Casanueva, socia fundadora de PROA". Topcomunicacion (in español). 2019-08-28. Retrieved 2023-01-04.
- ↑ Dircomfidencial, Redacción (2019-05-19). "La campaña electoral también se juega en las consultoras de comunicación". Dircomfidencial (in español). Retrieved 2023-01-04.
- ↑ Hoy, Economía de. "Cristóbal Montoro confía en la fortaleza de la economía española, "siempre que las políticas no la estropeen"". Economía de Hoy (in español). Retrieved 2023-01-04.
- ↑ Comunicación, Proa (2020-07-25). "El Observatorio PROA con Ana Pastor, publicado en ABC y ¡Hola! - Blog Comunicación y Reputación" (in español). Retrieved 2023-01-04.
- ↑ "Manuel Sala, director general de OJD, participa en un nuevo Observatorio PROA de la Comunicación. « OJD" (in español). Retrieved 2023-01-04.
- ↑ "Víctimas del terrorismo condecoran al ex director del CNI Félix Sanz Roldán por su papel en la lucha contra ETA". ELMUNDO (in español). 2021-12-10. Retrieved 2023-01-04.
- ↑ elEconomista.es. "Lo juristas consideran que las largas instrucciones favorecen los juicios paralelos - elEconomista.es". www.eleconomista.es (in español). Retrieved 2023-01-04.
- ↑ Sevilla, Diario de (2022-03-22). "El abogado de Doña Cristina: "La infanta fue sentada en el banquillo de forma injusta y nadie le ha pedido disculpas"". Diario de Sevilla (in español). Retrieved 2023-01-04.
External links[edit]
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