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Privately held company
Founded 📆2013
Founder 👔Greg Goodman and Jim Semick
Headquarters 🏙️Santa Barbara, CA
Area served 🗺️
Number of employees
🌐 Websitewww.productplan.com
📇 Address
📞 telephone

ProductPlan is a web-based software application for building and sharing visual product roadmaps. ProductPlan was founded in 2013 by Greg Goodman and Jim Semick.[1].

Company History[edit]

ProductPlan is a privately-held company[2] founded in 2013 by Greg Goodman and Jim Semick in Santa Barbara, California[3].

Prior to founding ProductPlan, Semick was on the founding team at AppFolio, and before that he worked on product requirements for GoToMyPC and GoToMeeting (which were since acquired by Citrix)[4].

Goodman is a graduate of University of California Santa Barbara (UCSB). Prior to founding ProductPlan, he co-founded Miramar Systems Inc.[5] where he served as Vice President of Product Management. Miramar Systems Inc. was acquired by CA Technologies in 2004[6].

ProductPlan is headquartered in Santa Barbara’s Funk Zone[7].

ProductPlan’s customer base is distributed globally and includes organizations like Microsoft, Panera Bread, and Spotify[8].


ProductPlan is a web-based application for building visual roadmaps. The product is used primarily by product managers, product development teams, IT teams, project managers, and marketing teams.

Core ProductPlan features include its roadmapping capability which allows users to drag and drop initiatives on their visual roadmap and supports filtering and custom views, sharing & collaboration, as well as exporting. The product also contains a planning and prioritization tool known as the Planning Board where users can quantitatively prioritize ideas before placing them on their roadmaps.[9] ProductPlan integrates with several third-parties such as Jira[10], Confluence[11], Pivotal Tracker[12], Slack[13], and VSTS[14]


  1. Greathouse, John. "Got Gray Hair? Don't Despair - This Non-millennial Entrepreneur Rejected VC And Won". Forbes. Retrieved 2019-04-15.
  2. "Bootstrapping to Success". MIT Enterprise Forum of the Central Coast. 2018-02-07. Retrieved 2019-04-15.
  3. "Santa Barbara Startup List | StartupSB". Retrieved 2019-04-15.
  4. "Steve Blank Entrepreneurs are Everywhere Show No. 36: Jim Semick and Peter Arvai". Steve Blank. 2016-07-19. Retrieved 2019-04-15.
  5. "Bloomberg Functionality Cheat Sheet", Bloomberg Visual Guide to Municipal Bonds, John Wiley & Sons, Inc., pp. 179–180, 2015-10-02, ISBN 9781119204077, retrieved 2019-04-15
  6. "Bloomberg - Are you a robot?". www.bloomberg.com. Retrieved 2019-04-15.
  7. Molina, Joshua; P.m, 2018 | 8:48. "BizHawk: Cafe Ana Set to Open in Downtown Santa Barbara at Site of Former Coffee Cat". www.noozhawk.com. Retrieved 2019-04-15.
  8. "ProductPlan Strengthens Commitment to Product Excellence with Latest Executive Hire". www.businesswire.com. 2018-12-04. Retrieved 2019-04-15.
  9. "Microsoft using ProductPlan".
  10. "ProductPlan for Jira". Atlassian Marketplace. Retrieved 2019-04-15.
  11. "ProductPlan for Confluence Server". Atlassian Marketplace. Retrieved 2019-04-15.
  12. "ProductPlan". www.pivotaltracker.com. Retrieved 2019-04-15.
  13. Slack. "ProductPlan". Slack. Retrieved 2019-04-15.
  14. "Product Plan - Visual Studio Marketplace". marketplace.visualstudio.com. Retrieved 2019-04-15.

This article "ProductPlan" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:ProductPlan. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.