Project 100 Communications Ltd
| Private limited company | |
| ISIN | 🆔 |
| Industry | Sports marketing, public relations |
| Founded 📆 | 2 November 1990 |
| Founder 👔 | |
| Headquarters 🏙️ | , St Albans, Hertfordshire , United Kingdom |
Area served 🗺️ | |
Key people | Stuart Radnofsky, John Harwood-Bee |
| Members | |
Number of employees | |
| 🌐 Website | https://www.project100.com |
| 📇 Address | |
| 📞 telephone | |
Project 100 Communications Ltd is a British sports marketing and communications agency specialising in international motor racing and adventure sports. Founded in 1990, the company provides sponsorship acquisition, brand activation, media relations, and corporate hospitality services.[1]
History
Project 100 Communications Ltd was incorporated on 2 November 1990 under the name Club 100 Limited. The company adopted its current name on 8 January 1992.[2] In its early years, the agency focused on driver representation and motorsport sponsorship procurement. By the late 1990s, Project 100 had expanded into event marketing, hospitality programmes, and adventure-sport communications.
The company remains active and is classified as a micro-entity under UK corporate reporting rules.[3]
Business activities
Project 100 Communications operates as a specialist consultancy in motorsport marketing. Its principal services include:
Sponsorship acquisition and partnerships
The company assists teams, drivers, and sporting organisations with commercial partnership development, negotiation, valuation, and activation.
Brand activation and event marketing
Project 100 designs and deploys marketing campaigns at major motorsport events, including fan engagement experiences, visibility planning, and VIP hospitality programmes.
Media relations and communication strategy
The agency prepares press materials, manages race-weekend communications, and supports media engagement for athletes and sponsors within international motorsport.
Adventure-sport marketing
Beyond motorsport, Project 100 has provided marketing support to adventure and endurance sports projects, including expeditions and challenge-based initiatives.
Motorsport programmes
Project 100 is primarily associated with international motor racing. Its activities have included:
- Driver representation and sponsorship management
- Team liaison to support commercial development
- Trackside hospitality organisation for corporate clients
- Coordination of race-weekend communication programmes
Notable projects
Over its history, Project 100 Communications has delivered sponsorship activation, media coordination, and event-based marketing programmes across various motorsport and adventure-sport disciplines. Many of its commercial arrangements are confidential, consistent with industry practice.
Management
- Stuart Radnofsky – Person with Significant Control and principal of the company.[3]
- John Harwood-Bee – Director with experience in motorsport marketing.
Corporate information
- Legal form: Private limited company
- Company number: 02554737
- Registered address: St Albans, Hertfordshire, United Kingdom
- Industry classification: SIC 70210 – Public relations and communications activities[4]
- Company size: Micro-entity (fewer than 10 employees)[3]
See also
References
- ↑ 1.0 1.1 "About Us – Project 100 Communications". Project 100 Communications Ltd. Retrieved 06/12/2026. Check date values in:
|access-date=(help) - ↑ 2.0 2.1 "Project 100 Communications Ltd – Companies House Profile". Companies House. Retrieved 06/12/2026. Check date values in:
|access-date=(help) - ↑ 3.0 3.1 3.2 3.3 "Project 100 Communications Ltd – Company Information". Endole. Retrieved 06/12/2026. Check date values in:
|access-date=(help) - ↑ 4.0 4.1 "UK Standard Industrial Classification – SIC Code 70210". Office for National Statistics. Retrieved 06/12/2026. Check date values in:
|access-date=(help)
External links
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