Prowly
| ISIN | 🆔 |
|---|---|
| Industry | Public relations software |
| Founded 📆 | 2013 |
| Founders 👔 | Joanna Drabent, Sebastian Przyborowski |
Area served 🗺️ | |
Key people | Sebastian Przyborowski (CEO) |
| Products 📟 | PR software |
| Members | |
Number of employees | |
| Parent | Semrush |
| 🌐 Website | prowly |
| 📇 Address | |
| 📞 telephone | |
Prowly is a public relations (PR) and media relations software company that provides tools for PR professionals to manage and distribute press releases, build media contact databases, and create online newsrooms. The platform is used by agencies, in-house communication teams, and public relations professionals globally.[1]
History
Prowly was founded in 2013 by Joanna Drabent and Sebastian Przyborowski in Warsaw, Poland. Initially developed as an internal tool to support PR activities, it was later spun off into a standalone SaaS product.[1]
In September 2020, Prowly was acquired by Semrush, a U.S.-based SEO and digital marketing software company. The acquisition allowed Semrush to expand its product suite into public relations and earned media.[2]
Features
Prowly offers a cloud-based suite of tools designed to streamline public relations workflows. Its main features include:
- Press Release Creator: A visual editor for composing and formatting press releases.[3]
- Media Database: Access to a global database of over 1 million journalist and media contacts.[1]
- Newsroom Builder: Customizable online newsrooms to host press releases, multimedia assets, and brand stories.[3]
- PR CRM: Tools for managing media relationships and tracking outreach.[1]
- Analytics: Insights on engagement and press release performance.[3]
Recognition
Prowly has been featured in several software review platforms, including G2, where it is recognized for its user-friendly interface and functionality.[4] It frequently appears in industry roundups as a leading PR tool.[5]
In 2016, co-founder Joanna Drabent was named among the top women in tech in Poland by Forbes Polska.[6]
Integration with Semrush
Following its acquisition, Prowly became part of Semrush’s content marketing toolkit. This integration enables users to coordinate public relations with broader digital marketing activities such as SEO, content distribution, and performance measurement.[2]
Pricing
Prowly offers tiered subscription plans with different features based on user needs, including a free trial and custom plans for enterprises.[7]
See also
References
- ↑ 1.0 1.1 1.2 1.3 "About Us". Prowly. Retrieved 2025-04-07.
- ↑ 2.0 2.1 Lunden, Ingrid (2020-09-21). "Semrush acquires Prowly to expand its PR capabilities". TechCrunch. Retrieved 2025-04-07.
- ↑ 3.0 3.1 3.2 "How to write and publish a press release". Prowly Help Center. Retrieved 2025-04-07.
- ↑ "Prowly Reviews". G2. Retrieved 2025-04-07.
- ↑ "The Ultimate Guide to Press Release Tools — Top List for 2025". Prowly Magazine. 18 March 2024. Retrieved 2025-04-07.
- ↑ "Ranking Najcenniejszych Polskich Firm Rodzinnych". Forbes Polska (in polski). Retrieved 2025-04-07.
- ↑ "Prowly Pricing". G2. Retrieved 2025-04-07.
External links
This article "Prowly" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Prowly. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
