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Quest Nutrition

From EverybodyWiki Bios & Wiki

Quest Nutrition is a company that produces lines of various food products with a high protein and low sugar content such as protein bars, protein powder, and chips marketed towards bodybuilders and other health conscious individuals. Since its founding, Quest products are available across all 50 US states and in 90 countries.

Quest has used social media in order to promote their brand.[1] Based on revenue of roughly $300 million, the private equity firm VMG acquired a minority stake in the company, valuing the company at approximately $900 million.[2] MarketWatch lists Quest Nutrition as a key market player in the protein bar sector.[3]

Tom Bilyeu has stated about his experience growing up in an obese household being his motivation to create a protein bar that avoided high sugar content.[4] In doing so, Quest protein bars make use of whey protein and isomalto-oligosaccharides (IMO) instead of other more commonly used protein bar ingredients. Though these seem to have contributed to Quest's taste profile,[1] others have criticized the ingredients.[5]


Quest was founded in El Segundo, California by Tom Bilyeu, Ron Penna, and Mike Osborn in 2010, with the brand promoting itself by giving its products to fitness influencers.[6]

In 2016, Quest received backlash for replacing isomalto-oligosaccharides in the recipe for soluble corn fiber with sales dropping shortly after the change.[7]

In 2017, Two Los Angeles manufacturing plants owned by Quest were shut down with 524 employees being laid off to shift production to third party facilities.

In 2019, Quest introduced a new line of protein shakes.[8]

In 2021, Quest introduced a new line of low sugar confections.[9]

In 2022, Quest was sold to the Simply Good Foods Co for an estimated $1 billion.[10]


  1. 1.0 1.1 Shapiro, Amanda (2016-09-21). "How Quest Won the Battle of the Protein Bars". Bon Appétit. Retrieved 2023-02-24.
  2. Collings, Richard (8 May 2015). "Food Companies Satiating Private Equity's Hunger for Deals". TheStreet.
  3. "Protein Bars Market Size, Analysis with Key Players having Regional Statistics and Application Forecast to 2028". MarketWatch. Retrieved 2023-02-24.
  4. "Quest Nutrition Co-Founder: We Grew by 57,000% in Our First 3 Years". Forbes.
  5. Seeley, Lila (2015-05-04). "Why I'm Breaking Up with Quest Bar, and You Should Too". Spoon University. Retrieved 2023-02-24.
  6. Weisul, Kimberly. "From Bootstrapped to Billion-Dollar Exit: Quest Nutrition Sells to Atkins Bars Maker".
  7. Nast, Condé (2016-09-21). "How Quest Won the Battle of the Protein Bars". Bon Appétit. Retrieved 2023-07-21.
  8. "Quest Nutrition Introduces Protein Shakes". 2019-10-23. Retrieved 2023-07-21.
  9. "Quest Nutrition launches low-sugar confections | 2021-04-07 | Baking Business". Retrieved 2023-07-21.
  10. Hyslop, Gill (23 August 2019). "Atkins owner forks out $1bn to add protein bar maker to its portfolio". Bakery and Snacks. Retrieved 2023-02-24.

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