Quest Nutrition
Quest Nutrition is a company that produces lines of various food products with a high protein and low sugar content such as protein bars, protein powder, and chips marketed towards bodybuilders and other health-conscious individuals. Since its founding, Quest products are available across all 50 US states and in 90 countries.
Quest has used social media to promote their brand.[1] Based on revenue of roughly $300 million, the private equity firm VMG acquired a minority stake in the company, valuing the company at approximately $900 million.[2] MarketWatch lists Quest Nutrition as a key market player in the protein bar sector.[3]
Tom Bilyeu has stated that his experience growing up in an obese household was his motivation to create a protein bar that avoided high sugar content.[4] In doing so, Quest protein bars make use of whey protein and isomalto-oligosaccharides (IMO) instead of other more commonly used protein bar ingredients. Though these seem to have contributed to Quest's taste profile,[1] others have criticized the ingredients.[5]
History
Quest was founded in El Segundo, California by Tom Bilyeu, Ron Penna, and Mike Osborn in 2010, with the brand promoting itself by giving its products to fitness influencers.[6]
In 2016, Quest received backlash for replacing isomalto-oligosaccharides in the recipe with soluble corn fiber, with sales dropping shortly after the change.[7]
In 2017, two Los Angeles manufacturing plants owned by Quest were shut down with 524 employees being laid off to shift production to third-party facilities.
In 2019, Quest introduced a new line of protein shakes.[8]
In 2021, Quest introduced a new line of low-sugar confections.[9]
In 2022, Quest was sold to the Simply Good Foods Co for an estimated $1 billion.[10]
References
- ↑ 1.0 1.1 Shapiro, Amanda (2016-09-21). "How Quest Won the Battle of the Protein Bars". Bon Appétit. Retrieved 2023-02-24.
- ↑ Collings, Richard (8 May 2015). "Food Companies Satiating Private Equity's Hunger for Deals". TheStreet.
- ↑ "Protein Bars Market Size, Analysis with Key Players having Regional Statistics and Application Forecast to 2028". MarketWatch. Retrieved 2023-02-24.
- ↑ "Quest Nutrition Co-Founder: We Grew by 57,000% in Our First 3 Years". Forbes.
- ↑ Seeley, Lila (2015-05-04). "Why I'm Breaking Up with Quest Bar, and You Should Too". Spoon University. Retrieved 2023-02-24.
- ↑ Weisul, Kimberly. "From Bootstrapped to Billion-Dollar Exit: Quest Nutrition Sells to Atkins Bars Maker". Inc.com.
- ↑ Nast, Condé (2016-09-21). "How Quest Won the Battle of the Protein Bars". Bon Appétit. Retrieved 2023-07-21.
- ↑ "Quest Nutrition Introduces Protein Shakes". BevNET.com. 2019-10-23. Retrieved 2023-07-21.
- ↑ "Quest Nutrition launches low-sugar confections | 2021-04-07 | Baking Business". www.bakingbusiness.com. Retrieved 2023-07-21.
- ↑ Hyslop, Gill (23 August 2019). "Atkins owner forks out $1bn to add protein bar maker to its portfolio". Bakery and Snacks. Retrieved 2023-02-24.
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