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R.E.M. Beauty

From EverybodyWiki Bios & Wiki


R.E.M. Beauty
ISIN🆔
IndustryCosmetics
Founded 📆November 12, 2021; 4 years ago (2021-11-12)
Founder 👔Ariana Grande
Area served 🗺️
Key people
  • Michelle Shigemasa (CEO)
Products 📟 
  • Cosmetics
  • beauty products
Members
Number of employees
🌐 Websiterembeauty.com
📇 Address
📞 telephone

R.E.M. Beauty (stylized in all lowercase) is an American vegan and cruelty-free cosmetics company founded by Ariana Grande.

History

In August 2021, several billboards have appeared across Times Square in New York City, saying "r.e.m. coming soon."[1] The pop singer and actress later revealed that her beauty line "is officially on its way".[2] Grande officially launched her cosmetic company on November 12, 2021.[3] Her first collection is named: Chapter 1: Ultraviolet.[4] The company's name is inspired by one of Grande's songs named, R.E.M., where it was released in 2018.[5]

After their launch, many of their cosmetic products were distributed throughout Ulta Beauty stores, as of March 2022.[6][7] Forbes reported that R.E.M. Beauty was one of the brands boosting Ulta's driving gross margin due to strong consumer demand.[8]

In January 2023, Forbes announced, that Grande is set to acquire the physical assets for the brand, for an estimated $15 million from Forma Brands—the parent company of Morphe Cosmetics—after the company filed for bankruptcy earlier that month, ending their licensing agreement.[9]

The cosmetics company "named a new chief executive officer, Michelle Shigemasa."[10]

Products

Chapter 1: Ultraviolet line featured 12 core products, including a range of individual shades, for both lips and eyes. In March 2022, Grande released the brand's Chapter 2: Goodnight and Go line. In addition to a selection of new skincare products—an under-eye balm, lash and brow serum, and face mist—the collection also contained makeup staples such as versatile cheek and lipstick and additional sets of eyelash extensions.[11] She then released Chapter 3: On Your Collar, which included various lip products, and Chapter 4: Out Of Body, which included a concealer available in 60 different shades.[12]

Awards

In May 2022, the cosmetic company won the award for "Best New Brand" at the Readers' Choice Awards from Allure,[13] with Flourishing Lengthening Mascara being awarded for "Best Mascara (Length)" in the category of "Best Eye Makeup" of 2022 at its annual Best of Beauty Awards.[14]

Award Year Category Recipient(s) and nominee(s) Result Ref.
Allure Best of Beauty Awards 2022 Best New Brand[lower-alpha 1] r.e.m. Beauty by Ariana Grande Won [citation needed]
Best Eye Makeup (Length)[lower-alpha 1] Flourishing Lengthening Mascara Won
Cosmopolitan UK Beauty Awards 2022 Best Concealer[lower-alpha 2] r.e.m beauty by Ariana Grande Won [15]
SELF Healthy Beauty Awards 2022 Best Liquid Eyeliner Borderline Eyeliner Marker Won [16]
Selfridges Beauty Awards 2022 Launch of the Year r.e.m. beauty by Ariana Grande Won [17]
Webby Awards 2022 Best Fashion & Beauty[lower-alpha 3] r.e.m. Beauty by Ariana Grande Won [18]
Best Mobile User Interface[lower-alpha 3] Won

Notes

  1. ↑ 1.0 1.1 Readers' Choice Award
  2. ↑ Cosmopolitan Winter Beauty Award
  3. ↑ 3.0 3.1 People's Voice Winner

References

  1. ↑ Etienne, Vanessa (August 26, 2021). "Looks Like Ariana Grande's Beauty Brand R.E.M. Is Coming Soon". People. Archived from the original on February 2, 2023. Retrieved February 1, 2023. Unknown parameter |url-status= ignored (help)
  2. ↑ Nesvig, Kara (September 10, 2021). "Ariana Grande's r.e.m. beauty Has Been Two Years in the Making". Teen Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023. Unknown parameter |url-status= ignored (help)
  3. ↑ Ishmael, Aiyana (November 8, 2021). "Ariana Grande's r.em. beauty Has a Launch Date". Teen Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023. Unknown parameter |url-status= ignored (help)
  4. ↑ Rosenstein, Jenna (November 12, 2021). "Ariana Grande's Makeup Brand, r.e.m. beauty, Is Available Right Now". Harper's Bazaar. Archived from the original on May 20, 2022. Retrieved February 21, 2023. Unknown parameter |url-status= ignored (help)
  5. ↑ Coates, Hannah (November 8, 2021). "Ariana Grande on Her New Makeup Line R.E.M. Beauty, From Her Favorite Product to Her Space-Age Inspirations". Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023. Unknown parameter |url-status= ignored (help)
  6. ↑ Manso, James (March 25, 2022). "Ariana Grande's R.E.M. Beauty Heads to Ulta". WWD. Archived from the original on February 2, 2023. Retrieved February 21, 2023. Unknown parameter |url-status= ignored (help)
  7. ↑ Olson, Samantha (June 17, 2022). "Ariana Grande Debuts Chapter 3 of R.E.M. Beauty with a Bang(s)". Seventeen. Archived from the original on February 2, 2023. Retrieved February 1, 2023. Unknown parameter |url-status= ignored (help)
  8. ↑ Cohan, Shelley (May 26, 2022). "Strong Customer Demand Leads Ulta Beauty To A 21% Sales Increase". Forbes. Archived from the original on June 3, 2022. Retrieved June 3, 2022. Unknown parameter |url-status= ignored (help)
  9. ↑ "Ariana Grande Will Reportedly Acquire Her Beauty Brand's Assets For $15 Million". Forbes. January 31, 2023. Archived from the original on January 31, 2023. Retrieved January 31, 2023. Unknown parameter |url-status= ignored (help)
  10. ↑ Manso, James (February 24, 2023). "Ariana Grande's R.e.m. Beauty Hires New CEO". WWD. Retrieved March 7, 2023.
  11. ↑ Rosenstein, Jenna; Dodson, Tiffany (2022-04-18). "Ariana Grande's Makeup Brand, r.e.m. Beauty, Is Now Available at Ulta". Harper's Bazaar. Archived from the original on May 20, 2022. Retrieved 2022-06-03. Unknown parameter |url-status= ignored (help)
  12. ↑ "Everything You Need To Know About Ariana Grande's R.E.M Beauty Line". Elle. July 29, 2022. Archived from the original on August 9, 2022. Retrieved August 9, 2022. Unknown parameter |url-status= ignored (help)
  13. ↑ "These Are the Winners of Our Allure Readers' Choice Awards for 2022". Allure. May 16, 2022. Archived from the original on May 18, 2022. Retrieved June 3, 2022. Unknown parameter |url-status= ignored (help)
  14. ↑ "Best of Beauty 2022: Eye Makeup". Allure. September 13, 2022. Archived from the original on January 29, 2023. Retrieved February 1, 2023. Unknown parameter |url-status= ignored (help)
  15. ↑ "The 2022 Cosmopolitan Winter Beauty Awards". Cosmopolitan. November 23, 2022. Archived from the original on December 10, 2022. Retrieved December 13, 2022. Unknown parameter |url-status= ignored (help)
  16. ↑ "The 12 Best Mascara, Eyeshadow, Eyeliner, and Brow Products of 2022". SELF. Archived from the original on July 28, 2022. Retrieved July 28, 2022. Unknown parameter |url-status= ignored (help)
  17. ↑ "Selfridges Beauty Awards 2022". Selfridges Beauty Awards. Archived from the original on 19 October 2022. Retrieved 19 October 2022. Unknown parameter |url-status= ignored (help)
  18. ↑ "R.E.M. Beauty by Ariana Grande". Webby Awards. Archived from the original on February 23, 2023. Retrieved February 21, 2023. Unknown parameter |url-status= ignored (help)

External links


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