Cristtee
Cristtee is a Malaysian skincare brand and retailer that specializes in making premium, all-natural skin, hair, and body care products. The company was founded as a handcrafted soap company in 2012, after one of its creators successfully treated an elderly family member who had a rare skin condition with the soap formula they discovered.[1]
In contrast to its market competitors, Cristtee is distinguished for its unorthodox marketing approach, direct interaction with customers, creating awareness, giving out product samples, and minimalist design and packaging.
History
Cristtee was founded in 2012 by a couple, Kean Ong and Shu Chin Ong[2] who live in a city north of Malaysia called Alor Star, in the state of Kedah. Kean graduated from University of Arizona, USA with an Architecture Degree. [3] In 2010, when an elderly family member had a rare skin hyper-sensitive problem, Kean and Shu Chin were unable to find a suitable soap to ease the condition. Eventually, they took the matter into their own hands to find a solution. After a long effort of learning and testing, they successfully made the first batch of natural soaps suitable for hyper-sensitive skin in the summer of 2011. Within six months, the soap cured the condition. At that moment, they thought the matter had come to an end, and they were giving away all the remaining soaps and trying to move on with their lives. Months after that, they started receiving calls demanding the soaps. In Spring of 2012, they decided to start a natural skincare company for people dealing with skin problems, and "Cristtee" was founded.[4]
Logo
Cristtee's logo is inspired by the ancient Chinese character {心} (xin1), which means "Hearts" in English. There is a name for the logo called "The Palm of Hearts," which was given by their daughter, Yu Xuan Ong, when she was only six years old.[5]
Cristtee Event
Cristtee Event is a roadshow organized by Cristtee to promote their brand awareness. The event also creates an opportunity to interact with their customers and educate them about the differences between using natural versus commercial products.[6]
Products
Cristtee initially started with a handcrafted soaps range. Later, the products expanded to include hair care and skincare series. In 2016, essential oils and base oils were added to the product collection. Currently, there are six main categories in the Cristtee product family: I) Handcrafted Soaps II) Haircare Series III) Daily Care Series IV) Natural Skincare Series V) Base Oil Series VI) Essential Oils Series.[7]
Outlets
On 1st October 2015, Cristtee set up its first kiosk outlet at Aman Central Mall, Alor Setar, Kedah, Malaysia. In the following year, on 1st December 2016, its second outlet was opened at Tesco gate, Penang, Malaysia.[8][9]
References
- ↑ All about Cristtee (cristtee.blogspot.com)
- ↑ "Cristtee _ AngelList Talent". angel.co.
- ↑ "Search _ LinkedIn". www.linkedin.com.
- ↑ All about Cristtee (cristtee.blogspot.com)
- ↑ All about Cristtee (cristtee.blogspot.com)
- ↑ Cristte facebook page (www.facebook.com/cristtee)
- ↑ Cristte (www.cristtee.com)
- ↑ Cristte facebook page (www.facebook.com/cristtee)
- ↑ Cristte (www.cristtee.com)
External links
This article "Cristtee" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Cristtee. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
