RKS Design
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| Private | |
| ISIN | 🆔 |
| Founded 📆 | 1980 in Thousand Oaks, USA |
| Founder 👔 | Ravi Sawhney |
| Headquarters 🏙️ | Thousand Oaks, California |
Area served 🗺️ | |
| Members | |
Number of employees |
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| Subsidiaries | RKS Guitars Loan Gifting |
| 🌐 Website | https://rksdesign.com/ |
| 📇 Address | |
| 📞 telephone | |
RKS Design is a California design firm and innovation consultancy founded in 1980 and led by industrial designers Ravi Sawhney[1] and Lance Hussey. The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. It is known for designing Teddy Ruxpin[2] and RKS Guitars, and developing the design-thinking methodology Psycho-Aesthetics.[3]
Psycho-Aesthetics[edit]
The company is the creator of a design-thinking a design-thinking methodology called Psycho-Aesthetics[4], a process that helps designers focus on understanding consumer need and emotion in order to create new products[5]. Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School[6].
The roots of Psycho-Aesthetics (P/A) come from a uniquely pivotal time in which its founder Ravi Sawhney worked with dozens of cognitive and industrial psychologists developing the first touch screen interface at Xerox PARC, the birthplace of many of today’s technologies, including the Macintosh.
The Psycho-Aesthetics process is as follows:
- Research
- Synthesis
- Key Attractors
- Hero's Journey
- Design
- Execution
- Design Moments of Truth
Teddy Ruxpin[edit]
The company designed Teddy Ruxpin[7], a popular children's toy in the 1980s and early 1990s[8].
RKS Guitars[edit]
The company worked with musician Dave Mason to design and develop the RKS Guitar, a sustainable electric guitar[9]
GameVice[edit]
The company worked with Wikipad to create the GameVice mobile controller.[10]
See also[edit]
References[edit]
- ↑ "Ravi K. Sawhney". Unknown parameter
|url-status=ignored (help) - ↑ "Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999". money.cnn.com. Retrieved 2020-12-29.
- ↑ "SThe importance of psycho-aesthetics in the development of habit-forming products - May 5, 2019". uxplanet.org. Retrieved 2021-10-07.
- ↑ "Creative Mind #20: Industrial Design Students Learn from Ravi Sawhney". Academy of Art University. 2020-11-19. Retrieved 2020-12-21.
- ↑ "What is 'Psycho Aesthetics' and why are packaging product designers embracing it?". BeverageDaily. 2016-10-12. Retrieved 2021-10-07.
- ↑ "An Exercise in Designing a Travel Coffee Mug - Exercise - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2021-05-26.
- ↑ "Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999". money.cnn.com. Retrieved 2021-05-26.
- ↑ Facebook; Twitter; options, Show more sharing; Facebook; Twitter; LinkedIn; Email; URLCopied!, Copy Link; Print (1994-01-04). "Making Reality Out of Images : Tiny RKS Design Turns Ideas Into Attractive, Workable, Consumer-Friendly Products". Los Angeles Times. Retrieved 2020-12-21.
- ↑ Times, David Colker, Tribune Newspapers: Los Angeles. "Guitar start-up composes new look". chicagotribune.com. Retrieved 2021-05-27.
- ↑ "RKS Enhances the Mobile Gaming Experience with the Gamevice". www.dexigner.com. Retrieved 2021-05-26.
External Links[edit]
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