Rachel Curwen
Rachel Curwen is a Canadian entrepreneur, designer, and business executive. She is the founder and CEO of Pixyls Crafts Inc., a company producing "sticker-by-number" craft kits. In 2025, she expanded operations by opening a new office in Raleigh, North Carolina.
Early life and education
Public records do not widely document Curwen’s birth date, early upbringing, or family background. She attended Wilfrid Laurier University, where she earned a Bachelor of Business Administration with minors in User Experience Design and Strategic Management.[1]
During her time at Laurier, she was active in student business and design ventures, founding Business Design Laurier and participating in the JDCC Laurier team, which placed 3rd at JDC Central 2022.[1]
Career
Early roles
Before founding her own company, Curwen held various roles combining design, operations, and project management:
- Lead Designer at Modular Exhibits[1]
- Special Projects Manager at PIANO PIANO (a restaurant)[1]
- Chief Pizza Co-op at General Assembly Pizza[1]
- Various roles at Wilfrid Laurier University and TD Bank (unspecified)[1]
Founding Pixyls Crafts Inc.
In October 2023, Curwen founded Pixyls Crafts Inc., which markets itself as a brand offering sticker-by-number craft kits aimed at combining creative expression and relaxation.[1]
According to the Pixyls "About Us" page, the company was inspired by Curwen’s personal experience with repetitive crafting as a calming practice.[2]
Pixyls maintains a team including roles such as Art Director, Inventory Planner, and content creators.[2]
Expansion to Raleigh, North Carolina (2025)
In 2025, Curwen led Pixyls Crafts Inc. to expand its operations by opening a new office in Raleigh, North Carolina. The location was intended to serve as a U.S. base for operations, logistics, and outreach to American markets
Public image and mission
Curwen emphasizes mindfulness, creativity, and mental well-being through crafting. The repetitive and focused nature of Pixyls’ products is described in company communications as a way to reduce stress and foster concentration.[3]
She promotes her brand and mission on social media platforms, including Instagram, which showcases Pixyls product launches and community engagement.[4]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "Rachel Curwen – Founder & CEO at Pixyls Crafts Inc". The Org. Retrieved 27 September 2025.
- ↑ 2.0 2.1 "About Us – Pixyls Crafts". Pixyls.ca. Retrieved 27 September 2025.
- ↑ "About Us – Vexyls". Vexyls.com. Retrieved 27 September 2025.
- ↑ "Pixyls Instagram". Instagram. Retrieved 27 September 2025.
External links
References
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