Radio Frontier
Radio Frontier is the only local commercial English-language radio station for the Geneva, Lausanne and Vaud regions of Switzerland and neighbouring France.
Background[edit]
Radio Frontier is completely independent. Its founders are Peter Sibley, British-born media entrepreneur, and Mark Butcher, previous Programme Controller and Breakfast Show host of World Radio Geneva and World Radio Switzerland since 1996. The station is owned by the founders and a consortium of international investors who invest in the station through its parent company, Anglo Media - a specialist media group founded in December 2010 to develop Anglophone media companies in Europe.
History[edit]
The station broadcasts 24 hours a day from the border area of Switzerland and France and began broadcasting on June 1, 2011. The station is available on the internet via its multimedia portal www.radiofrontier.ch and via mobile phone applications.
Audience and programming[edit]
The station has been designed for the large international community of Anglophones in the region and it features a morning show presented by Mark Butcher from 7:00 to 11:00 as well as a "What's On" segment about local events every thirty minutes and news three times every hour.
As an independent radio station managed by members of the international community, its editorial stance reflects on the real lives of the English speakers in the region and provides a local, relevant slant to its output which includes regional news, business news, sport, events and interactivity with its local audience. It also treats the borders between France and Switzerland as irrelevant.
Radio Frontier's programming objectives are to be both informal and well-informed, and to provide entertainment within the framework of essential local information. Its editorial and commercial framework provide an interactive media platform for the local community, for its audience and for local business.
Video Frontier is the radio station's on-line video portal which provides its listeners with short videos on local events, news, advertorials and also includes user-generated content from its audience.
Mission[edit]
Radio Frontier's distinctive mission statement is; "We Promise Not to be Boring."
Awards[edit]
The station was nominated for the International Radio Festival 2011 awards (an annual, international festival for the world's radio programme-makers) after a month on-air.
References[edit]
External links[edit]
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