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Rahel Anne Bailie

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Rahel Anne Bailie is a Canadian content strategist and author living in London, United Kingdom. She founded Intentional Design, a boutique consultancy in Vancouver, British Columbia, and became Chief Knowledge Officer at Scroll in 2015.[1] She also teaches in the Content Strategy Master's programme at the FH-Joanneum in Graz, Austria.[2]


Rahel Anne Bailie worked in technical communication for a numbers of years before transitioning to content strategy. She is a recognised thought leader in the content strategy field[3] for her work with new initiatives, such as the Information 4.0 consortium.[4] She is an accredited Cognitive Edge practitioner, an iSQI certified UX practitioner, has an industry certificate in content management from The Rockley Group, and holds a certificate in Management for Not-for-Profit and Voluntary Sector from Imagine Canada (formerly Canadian Centre for Philanthropy).

Community Contributions[edit]

She has extensive volunteer experience, particularly with the Society for Technical Communication, where she was elected Fellow in 2009.[5] She also runs the Content, Seriously and London Content Strategy meetups in London, and provides mentoring through Office Hours.[6]


Gallon, Ray (2016). The Language of Technical Communication. Laguna Hills, CA. XML Press. ISBN 978-1937434489 Search this book on Amazon.com Logo.png.

Abel, Scott; Bailie, Rahel Anne (2014). The Language of Content Strategy. Laguna Hills, CA. XML Press. ISBN 978-1937434342 Search this book on Amazon.com Logo.png..

Bailie, Rahel Anne; Urbina, Noz (2013). Content Strategy: Connecting the dots between business, brand, and benefits. Laguna Hills, CA. XML Press. ISBN 978-1937434168 Search this book on Amazon.com Logo.png.

Buie, Elizabeth Buie; Murray, Dianne (2012). Usability in Government Systems: User Experience Design for Citizens and Public Servants; Chapter 10 - Content Strategy. San Francisco, CA. Morgan Kaufmann. ISBN 978-0123910639 Search this book on Amazon.com Logo.png.


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