Rebecca Rescate
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Rebecca Rescate is a serial entrepreneur ranging from Bristol, Pennsylvania. After growing up and going to high school in Pennsylvania, Rebecca decided to attend Northeastern University for her undergraduate degree [1]. She graduated from Northeastern with a degree in graphic design [1]. It is at Northeastern where she found her entrepreneurial spirit. Rebecca's story, according to her, really begins in 2005 when she dropped out of her MBA program at the age of 24 and started her first and most successful company, CityKitty [2].
CityKitty was founded with the goal of solving the problem that “Kitty litter is gross,” according to Rebecca, herself [2]. She noticed this problem after struggling with her own cat, Samantha, after moving to a small 500 square foot apartment in New York, as she realized that cleaning the litter box of a cat was an incredibly undesirable task on the part of cat owners [4]. She set out to change that. Starting out as someone with zero business experience, she had to build CityKitty from the ground up. In 2004, she invested part of the money she had received as wedding gifts to seed her idea [2]. Finally, she landed on a finished prototype that worked by placing it under the toilet seat, with removable concentric circles to gradually train the cat to go straight into the water [2]. After five laborious years full of ups and downs, a lot of books, and lessons learned in business and in life, Rebecca was called by ABC's SharkTank in 2009 to pitch her company in front of the sharks and to the world [3]. After pitching her product to the group of sharks, her CityKitty product, a device that is used to toilet train cats (yes, to poop using the toiler rather than a litterbox), shot up to become an Amazon #1 seller [1]. She won the admiration of the four sharks and even an investment. They liked her so much they decided to make her the only entrepreneur at the time that had appeared on the show to come back and pitch another product from another company. That still holds true ten years later[4]. That second company was the HoodiePillow. A radical combination between a hoodie and a pillow that was also successful, albeit not as successful as CityKitty [4]. She went on to found two more companies, 3 Purpose and Top-Down Planner, and she continues to work on expanding them, though with more limited success than her first two ventures [1]. She now has three kids and continues to nurture her entrepreneurial spirit, most recently in the case of Luvsy in 2019 [1]. Her inspiration for this venture came from her experience as a mother. She noticed that mothers loved taking cute pictures of their babies to save for later in life, just as she wanted to do. What she created was Luvsy, a company whose goal was to create blankets for babies with fun backgrounds, like a beach, making for adorable and funny pictures that parents could keep forever [1].
Her innovations are discussed in the above section, though it is worth highlighting the success of CityKitty and the HoodiePillow. Also, the feat of being the only entrepreneur in the history of ABC's famous Shark Tank show to pitch two different companies is an incredible accomplishment. All of Rebecca’s companies are still in operation, speaking to the longevity of her projects and the success she has experienced as a serial entrepreneur.
References[edit]
1. Rescate, R. (n.d.). About the 2x ABC Shark Tank Survivor. Retrieved October 09, 2020, from https://rebeccarescate.com/pages/about (Links to an external site.)
2. Wells, J. (2018, November 28). How this 39-year-old became a millionaire with an invention that potty-trains cats. Retrieved October 09, 2020, from https://www.cnbc.com/2018/11/28/citikitty-brings-in-millions-potty-training-cats.html (Links to an external site.)
3. Murphy, B., Jr. (2019, April 29). These Entrepreneurs Were on 'Shark Tank.' Here's the Giant Problem They Say the Show Created for Them Afterward. Retrieved October 09, 2020, from https://www.inc.com/bill-murphy-jr/these-entrepreneurs-were-on-shark-tank-heres-giant-problem-they-say-show-created-for-them-afterward.html (Links to an external site.) 4. PR Web. (2013, January 31). Beyond 15 Minutes: Shark Tank Veterans and Entrepreneurs Rebecca Resca. Retrieved December 01, 2020, from https://www.prweb.com/releases/sharktank/avacitikitty/prweb10379929.htm
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