Rebrandly
 | |
Type of site | URL shortening, bookmarks, URL redirection |
|---|---|
| Available in | English |
| Owner | Five Elms[1] |
| Key people | Carla Bourque (CEO), Maurizio Tiberi (COO) |
| Website | rebrandly |
| Registration | Optional |
| Launched | 2015 |
| Current status | Active |
Rebrandly (RadiateCapital Ltd.) is a URL shortening service and a link management platform. The company was established in 2015. It is privately held and based in Dublin, Ireland. Rebrandly brands and shortens 50 million links per month for use in social networking, SMS, email, and URL campaigns. Rebrandly makes money by charging for access to its platform.
In 2022, Five Elms Capital[1] acquired Rebrandly for an undisclosed amount.
Products
The Rebrandly link management platform launched at the Web Summit 2015.[2]
Rebrandly API allows applications to create short URLs automatically.[3]
Companies can use their own custom domains to generate shortened links; for example, The New York Times uses nyti.ms, and Pepsi uses pep.si, Google uses goo.gle. This allows the company to push brand awareness on services such as Twitter and Meta but use the Rebrandly platform to generate shortened URLs and track link metrics.[4]
Technology
The company uses HTTP 301 redirects for its link URLs. Shortened URLs that use the rebrand.ly domain, any custom domain a user wishes to utilize with their Rebrandly account, or any other generic domain the company offers, use these redirects.
Preview short URLs
To see a short URL's information – that is, to reveal or preview any Rebrandly URL https://rebrand.ly/w1k1 – just append a plus sign "+", as in https://rebrand.ly/w1k1+. This allows users to see and check the long URL before visiting it.[5]
Alternative domains
.ly is the country code top-level domain (ccTLD) for Libya. In 2015, the rebrand.ly address was set to redirect to rebrandly.com.[6]
The .ly TLD is controlled by the Libyan government, which has previously removed one domain deemed incompatible with Muslim law.[7]
Rebrandly users on free and paid plans can use a custom domain registered separately by the user and redirect to Rebrandly's servers via the DNS record.
See also
References
- ↑ 1.0 1.1 O'Brien, Ciara (October 21, 2022). "Rebrandly Receives Growth Investment from Five Elms Capital". The Irish Times.
- ↑ Weightman, Alice (November 15, 2015). "Web Summit 2015's Best Marketing Startups".
- ↑ "Rebrandly for Developers". June 12, 2023.
- ↑ Olenski, Steve (March 7, 2018). "10 Tools Every Marketer Should Know About". Forbes.
- ↑ Kemp, Bradley (June 1, 2023). "Open Source Intelligence (OSINT) from common link shorteners". Retrieved June 12, 2023.
- ↑ "Scan results for rebrand.ly". Retrieved May 29, 2023.
- ↑ Horn, Leslie (2010-10-06). "Libya Seizes URL Shortener Vb.ly". PC Magazine. Retrieved 2010-10-10.
External links
This article "Rebrandly" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Rebrandly. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
