Resident
| File:Company logo Resident Company.svg | |
| Private | |
| ISIN | 🆔 |
| Industry | Home Furnishing |
| Founded 📆 | 2016 |
| Founder 👔 | Craig Schmeizer
Eric Hutchinson Ran Reske |
| Headquarters 🏙️ | , |
Area served 🗺️ | United States, United Kingdom |
| Products 📟 | Mattresses, rugs, furniture |
| Revenue🤑 |
|
| Members | |
Number of employees | 200 |
| 🌐 Website | https://www.residenthome.com/ |
| 📇 Address | |
| 📞 telephone | |
Resident is a privately held, US-based home goods company. Launched in 2016 as a direct-to-consumer mattress retailer by DreamCloud LLC and is headquartered in San Francisco, California, with offices in New York City, London and Tel Aviv, with distribution in the U.S. and UK.[1][2] The company was the fastest-growing e-commerce retailer in North America in 2018, according to Internet Retailer's 2019 Top 1000 Analysis Report.[3]
History
Nectar Sleep was co-founded by Craig Schmeizer, Eric Hutchinson and Ran Reske in 2016 as a direct-to-consumer mattress and bed frame retailer.[4][5] The business was launched with no venture capital.[6]
It sold more than 50,000 beds and generated $35 million in revenue in its first year of business.[7][8][9]
In 2018, the company collaborated with Mayim Bialik, who has a PhD in neuroscience and is one of the stars of the CBS sitcom "The Big Bang Theory", for a digital video campaign.[10]
The brand received a complaint from the FTC regarding the location of the manufacture of their products. They settled the claim soon after the complaint was received.[11]
Products
Nectar Sleep sells a memory foam mattress called DreamCloud.[12][8], and also adjustable bed frames, mattress protectors, and weighted blankets.[13][14]
Retail presence
All of Resident's brands are available in the United States. Nectar is also available in the United Kingdom, Through various collaborations, it also has a brick-and-mortar presence.[15][16]
References
- ↑ "Nectar Sleep | Better Business Bureau® Profile". www.bbb.org. Retrieved 2019-02-21.
- ↑ Holdings, DreamCloud. "DreamCloud Holdings Adds Level Sleep To Its Fast-Growing Family Of Mattresses". www.prnewswire.com. Retrieved 2019-02-22.
- ↑ Nectar. "Nectar Named 2018 Fastest-Growing Online Retailer In North America By Internet Retailer". www.prnewswire.com. Retrieved 2019-04-25.
- ↑ Sleep, Nectar. "Nectar Sleep, America's Fastest Growing Mattress Company, Arrives in the UK". www.prnewswire.co.uk. Retrieved 2019-02-21.
- ↑ Sleep, Nectar. "Nectar Sleep is First Direct-To-Consumer Mattress Brand to Tap Into $1.5 Trillion U.S. Hispanic Market with Custom Consumer Journey". www.prnewswire.com. Retrieved 2019-02-21.
- ↑ Auerbach, Brad. "How to Succeed in the Online Mattress Business - You Gotta Know the Territory". Forbes. Retrieved 2018-08-15.
- ↑ "This Mattress Startup Hit $55 Million in Just One Year--Here's How". Inc.com. 2018-04-18. Retrieved 2018-08-15.
- ↑ 8.0 8.1 "Mattress Brands Go Cross-Channel | PYMNTS.com". www.pymnts.com. Retrieved 2018-08-15.
- ↑ CNBC.com, Danielle Garrand, special to (2017-11-06). "Nectar uses experience-seeking to boost mattress sales, making $35 million in the process". www.cnbc.com. Retrieved 2019-02-22.
- ↑ ""The Big Bang Theory" Star Mayim Bialik Partners with Nectar Sleep to Encourage America to Make Better Choices". www.morningstar.com. 2018-12-05. Retrieved 2019-02-22.
- ↑ "Nectar Brand LLC Settles False Claims That Products Are Made in USA – USA Herald". USA Herald. 2018-03-15. Retrieved 2018-08-15.
- ↑ Desai, Tamanna (2018-05-12). "If sleep is valuable, mattress company Nectar is betting people will pay $1500 for the privilege". CNBC. Retrieved 2018-08-15.
- ↑ "I sleep on an adjustable bed frame that has a massage function and a zero gravity setting — and yes, it's a game changer". Business Insider. Retrieved 2018-08-16.
- ↑ "Nectar's adjustable bed frame comes with a NASA-inspired Zero Gravity setting". www.digitaltrends.com. Retrieved 2019-02-22.
- ↑ Peretz, Marissa. "How Do Leaders Succeed Despite Tricky Workplace Politics?". Forbes. Retrieved 2018-08-15.
- ↑ "World's Fastest Growing Mattress Company, Nectar Sleep, Partners with One of the Largest Brick and Mortar Retailers in the Country". www.morningstar.com. 2019-01-23. Retrieved 2019-02-22.
External links
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