Rewriting Extinction
| Formation | June 2021 |
|---|---|
| Type | Charitable Campaign |
Founder | Paul Goodenough |
| Website | rewritingextinction |
Rewriting Extinction.[1] is a global 12-month campaign to raise money and awareness for both the climate and the biodiversity crisis through comics and videos. The money is donated to seven specific projects that tackle biodiversity issues with the goal of solving them within the twelve months of the campaign.
Rewriting Extinction is attempting to reach the wider population with comics, videos and the help of over 300 storytellers and celebrities such as Cara Delavingne, Richard Curtis, Ricky Gervais and Taika Waititi.[2]
The campaign is accompanied by the book The Most Important Comic Book on Earth: Stories to Save the World which was released on October 28th, 2021. The book includes 120 stories and comics[3] about the climate and the biodiversity crisis from over 300 contributors[4] such as leading environmentalists, artists, authors, actors, filmmakers, musicians, drag performers and more.
On social media, Rewriting Extinction is sharing and posting exclusive comics, highlighting a great variety of causes to support the projects and spread the word about important issues. So far, over 150 comics have been released online[5] and are being translated into multiple languages. By September they already had over 75 million views.[6]
The Mission
The focus of Rewriting Extinction is to raise awareness and inspire action through comics, art and stories. Rewriting Extinction focusses on a diverse variety of causes and the donations are distributed towards seven specific projects. These projects look at protecting and rebuilding ecosystems that are essential to international wildlife and the atmosphere and a run by multiple charities; Greenpeace, World Land Trust, Re:wild, Rewilding Europe, Born Free, Reserva Youth Land Trust and The Wildlife Trusts.
The vision of Rewriting Extinction is to inspire direct action which will lead to the success of each of the projects within the 12-month period of the campaign. The projects were chosen based on urgency and if they would be achievable. The plan is to change, protect, restore and inspire.
The book, The Most Important Comic Book on Earth: Stories to Save the World, which was released in October 2021[7], was created in collaboration with comic artists and celebrities as well as leading environmentalists. For each comic in the book, people came together to discuss important issues and create an art piece that gives a glimpse into the problems we are facing.
The comics shared on social media are also meant to reach a wider audience and to make environmental issues more common in every day conversations and social media feed, in the hope to inspire further curiosity, research and action.
Background
Rewriting Extinction was founded by Paul Goodenough in 2019 and the campaign was officially launched in June 2021, who is a multi-award-winning, double Emmy nominated writer and producer.[8] In the lead up to the launch Paul worked with many contributors to create a book of comics highlighting the issues with the world in its current form.
The Projects
Rewriting Extinction is raising awareness for many different causes, but the financial donations are being distributed to seven different projects[9] by seven different charities. The seven projects are evidence-based, actionable, and ready to roll out and will help stop species going extinct, once and for all. Each project has its own target and can be achievable in the 12-month period that Rewriting Extinction is running.
- Born Free[10]– Keep wildlife in the wild. This project aims to expose the truth behind international wildlife trade by conserving gorillas and tigers, teaching communities and landscaping ecosystems.[11]
- The Wildlife Trusts[12] – UK Bring beavers back. This project aims to repopulate the beaver population in the UK by rewilding landscapes.[13]
- World Land Trust[14] – Protecting Guatemala’s Laguna Grande Reserve. This project looks at protecting the vital ecosystem of the Laguna Grande Reserve in Guatemala that is under threat.[15]
- Rewilding Europe[16] –Making Europe a wilder place. The project aims to restore ecosystems in Europe and give wildlife a chance to fight back and increase populations.[17]
- Greenpeace[18] – Secure global ocean protection. This project aims to reduce biodiversity loss in the world’s oceans.[19]
- Re:wild [20]– Rewild our world. This project aims to restore critical wild areas with a focus on two unique ecosystems:[21] 1) Forests in East Australia damaged by wildfires and 2) the Annamite Mountains of Vietnam and Laos with the hope to save the last remaining Saola.
- Reserva, the Youth Land Trust[22] – the future of Chocó. The project aims to maintain the ecosystem in Ecuador which is being damaged by deforestation.[23]
Releases
Comic books
- The Most Important Comic Book on Earth: Stories to Save the World (DK, 2021)
References
- ↑ "Official website". 2021. Unknown parameter
|url-status=ignored (help) - ↑ "BBC News Cast with Richard Curtis and Paul Goodenough". BBC. Retrieved 29 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Andy Serkis, COP26 and The Most Important Comic Book on Earth". The Leader. Unknown parameter
|url-status=ignored (help) - ↑ "Daily Mail: Well-Known Comic Artists And Celebs Raise Awareness About What Endangers Animals In The Hope Of 'Rewriting Extinction'". Daily Mail. Unknown parameter
|url-status=ignored (help) - ↑ "BBC: Comic series curated by celebrities for climate causes". BBC. 30 September 2021. Retrieved 26 November 2021. Unknown parameter
|url-status=ignored (help) - ↑ "The Guardian: Rewriting Extinction: Ricky Gervais joins celebrities creating comics to save species". The Guardian. 14 September 2021. Retrieved 30 November 2021. Unknown parameter
|url-status=ignored (help) - ↑ "The Most Important Comic Book on Earth: Stories to Save the World". UK Bookshop.org. Unknown parameter
|url-status=ignored (help) - ↑ "Greenhouse Game-Changer: Paul Goodenough, Rewriting Extinction". Greenhouse. Unknown parameter
|url-status=ignored (help) - ↑ "Rewriting Extinction Projects". Rewriting Extinction. Unknown parameter
|url-status=ignored (help) - ↑ "Born Free Website". Unknown parameter
|url-status=ignored (help) - ↑ "Born Free Project". Unknown parameter
|url-status=ignored (help) - ↑ "The Wildlife Trusts". Unknown parameter
|url-status=ignored (help) - ↑ "Wildlife Trusts Project". Unknown parameter
|url-status=ignored (help) - ↑ "World Land Trust". Unknown parameter
|url-status=ignored (help) - ↑ "WLT Project". Unknown parameter
|url-status=ignored (help) - ↑ "Rewilding Europe". Unknown parameter
|url-status=ignored (help) - ↑ "Rewilding Europe Project". Unknown parameter
|url-status=ignored (help) - ↑ "Greenpeace". Unknown parameter
|url-status=ignored (help) - ↑ "Greenpeace Project". Unknown parameter
|url-status=ignored (help) - ↑ "Re:wild". Unknown parameter
|url-status=ignored (help) - ↑ "Rewild Project". Unknown parameter
|url-status=ignored (help) - ↑ "Reserva YLT". Unknown parameter
|url-status=ignored (help) - ↑ "Reserva Project". Unknown parameter
|url-status=ignored (help)
External links
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