Ripped on Business
| Founded | February 2018 |
|---|---|
| Users | 10,000+ |
| Current status | Active |
Introduction
Ripped on Business (@ripped_onbusiness) is an Instagram blog account that predominantly focuses on food and travel. The blog has also been known to highlight technology and fitness tips that link in to the mindset of someone trying to maintain a healthy yet culinarily diverse lifestyle. The Ripped on Business Instagram account was founded in February 2018 and has since risen in popularity among the Instagram food community.
History
Ripped on Business was founded in early February of 2018, as identified by the page's first Instagram post.[1] The page has since grown in popularity within the culinary Instagram movement, quickly gaining over 10,000 followers within its first year. Ripped on Business has continued its sustained popularity on Instagram and, at the time of writing, is inching steadily towards the 20,000 followers mark.
Content
Ripped on Business features a first-person view of travel, food, and other experiences that the author experiences. Unlike other pages in the same genre, Ripped on Business does not feature the page's owner but instead shows how he experiences the world. The page is based in Manchester, England[2]; however, the page also features meals and experiences obtained via various travels. One recurring theme featured in the Ripped on Business Instagram account is the adherence to a varied protein and fat diet that is both tasty but also focused on maintaining a naturally low carbohydrate content.
A quick glance at the Ripped on Business Instagram account shows a focus on food, travel, and health. These three core themes form the majority of the account's posts.
Cuisine
The Ripped on Business account focuses on two distinct types of cuisines based on the author’s location. When at home, the author is known to cook all meals himself and presents tasty low-carbohydrate variations of popular Mediterranean and African meals. The author enjoys cooking as one of his primary hobbies, hence the page has a rustic, home-cooked style to both the presentation and setting of the home-cooked dishes.
Food showcased when travelling also follows a similar simple and healthy Mediterranean theme; however, there are more concessions to the enjoyment of the moment, and adherence to a particular food group is not featured as predominantly[3].
Travel
Ripped on Business features a rich geographical travel exposure that is mainly focused around England and, in particular, Manchester (England), where the author is based. The table below shows the locations which the Ripped on Business page has recently featured:
| City/Region | Country | Continent |
|---|---|---|
| Manchester | England | Europe |
| London | England | Europe |
| Edinburgh | Scotland | Europe |
| Kampala | Uganda | Africa |
| Bangkok | Thailand | Asia |
| Phuket | Thailand | Asia |
| Kuala Lumpur | Malaysia | Asia |
| Venzone | Italy | Europe |
| San Daniele | Italy | Europe |
| Lignano | Italy | Europe |
| Opio | France | Europe |
| Washington D.C | United States of America | North America |
| Snowdonia National Park | Wales | Europe |
| Rome | Italy | Europe |
Health
Ripped on Business page has a loose focus on keeping healthy whilst travelling. The author encourages followers to follow a healthy and active lifestyle regardless of their surroundings by posting pictures of himself in both commercial, hotel, and a basic home gym[4][5][6].
The cuisine showcased on this page also supports a health focus, with a good number of posts related to post-workout meals and how to maintain a generally "healthy" diet whilst not compromising on a meal's flavours or visual aesthetics[7].
References
- ↑ "@ripped_onbusiness on Instagram: "Functional Travel breakfast = 390 kcal, 45g protein, 5g Fat, 38g carb #rippedonebusiness #getlean #goals"". Instagram. Retrieved 2019-10-15.
- ↑ "@ripped_onbusiness • Instagram photos and videos". www.instagram.com. Retrieved 2019-10-15.
- ↑ "@ripped_onbusiness on Instagram: "Did I ever mention that tiramisu is by far my favourite dessert 🧁🍰🍦 This one here was simply amazing, so much so that I ate it all in 3…"". Instagram. Retrieved 2019-10-15.
- ↑ "@ripped_onbusiness on Instagram: "Getting it done early ✅ #leanontheroad #gym #stillsleepy : : : #iphone #ripped #gains #work #management #consultant #manchester #uk…"". Instagram. Retrieved 2019-10-15.
- ↑ "@ripped_onbusiness on Instagram: "By far the best hotel gym I have been to #liftheavy #shoulderday #protein"". Instagram. Retrieved 2019-10-15.
- ↑ "@ripped_onbusiness on Instagram: "Light shoulder day and protein heavy breakfast! 450kcal, 49g protein, 7g fat and 36g carbs #stayawayfromthebuffet #lean #summerbody"". Instagram. Retrieved 2019-10-15.
- ↑ "@ripped_onbusiness on Instagram: "Dinner tonight is a simple pan fried salmon and rocket salad 😊😊😊 Been having too many drinks and nights out this World Cup, need to squeeze…"". Instagram. Retrieved 2019-10-15.
Ripped on Business
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