Ripple Tea
Ripple Tea is a brand of tea owned by Kanan Devan Hills Plantations Company , an independent tea-trading and manufacturing company in India. The company had launched the “Ripple Tea” brand in 2010 in order to enter into the consumer branded tea segment.
History[edit]
The Kanan Devan Hills Plantations Company was established [1] in 2005 post the exit of Tata Tea from its plantations in Munnar. Tata Tea Ltd restructured and transferred its holdings to the Kanan Devan Hills village under participatory management, [2] KDHP launched its consumer brand Ripple Tea in 2010 [3] for distribution in retail outlets across Munnar, Kerala,but remains primarily a B2B player,[4]
Ecommerce Operations[edit]
Ripple Tea products are available at [5] . The E-commerce portal was launched in 2015 for distribution across India.
Retail outlet operations[edit]
The company ventured into branded retail outlets in 2018 with the launch of 3 Chai Bazar Outlets in Munnar, Kerala.[6] These were further expanded in 2019 under the franchise model with the opening of an outlet in Kumily (Kerala, India) [7]. All Ripple Tea products are available at these outlets.
References[edit]
- ↑ "KDHP formation". Retrieved 29 July 2020.
- ↑ Aravind, Indulekha (22 November 2015). "Kanan Devan: The first tea plantation company to be majority-owned by workforce, employee-stakeholders launch their biggest agitation". Economic Times. Retrieved 6 September 2020.
- ↑ "Ripple Tea Launch". Retrieved 29 July 2020.
- ↑ Ravi, Rajesh (5 June 2019). "KDHP bets big on 'Ripple Tea Chai Bazaar' to improve margins". Financial Express. Retrieved 6 September 2020.
- ↑ "Ripple Tea". Retrieved 29 July 2020.
- ↑ "Chai Bazaar Launch". Retrieved 29 July 2020.
- ↑ "Chai Bazaar Launch - 2". Retrieved 29 July 2020.
External links[edit]
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