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Roberto Piatti

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Roberto Michele Piatti (Turin, July 29, 1961) is an Italian entrepreneur and engineer.

Piatti Roberto.jpg


Piatti was involved in the automotive field since his university years. At that time, he worked at Auto & Design magazine and La Stampa as a contributing editor, and he wrote several books.

After obtaining a master's degree in mechanical engineering at Politecnico di Torino, Piatti joined I.DE.A. Institute as a project leader in the automotive field, creating relations with emerging countries such as China, India, and South America.

In 1996, Piatti moved to Stile Bertone,[1] where he stayed for ten years, becoming General Director in 1998.[2] He managed the company's expansion, improving its range of services, and oversaw innovative projects born in that period such as the Opel Filo (2001), the Saab Novanta (2002) with drive-by-wire technology, and the Cadillac Villa (2005).

Due to his passion for sailing, Piatti moved the knowledge he obtained in the automotive field to nautical[3] and aeronautical pursuits.

In March 2006, he founded Torino Design, a new car design center, of which he is the owner and managing director. He put together a pool of designers[4], engineers, managers, and model developers highly skilled in automotive and industrial design.

Recently, Piatti and Torino Design developed several sustainable-mobility projects, designing innovative hybrid and fully electric vehicles[5] for international car companies and start-ups.


Alfa Romeo s.z., G. Nada, 1989 Maserati Ghibli, Automobilia, 1992


  1. "After years of neglect, Fiat rediscovers Turin's design houses". Automotive News Europe. 18 November 2002.
  2. Fabio Galvano (2013-07-16). "Bertone Caprie, Bertone: Caprie, a new reality". Auto&Design (in italiano).
  3. "Torino Design, Roberto Piatti: form and function". Barche Magazine ISP (in italiano). 2016-05-17.
  4. Silvia Baruffaldi (2013-07-16). "TORINO DESIGN, AGILITÀ PROGETTUALE" [Torino Design, design agility]. Auto&Design (in italiano).
  5. Mauro Tedeschini (2017-10-05). "Il design è poco coraggioso Anche la Tesla è deludente". Vai Elettrico (in italiano). Retrieved 2021-03-01.


  • Carugati, Decio Giulio Riccardo (2014). New Horizons in Car Design: Roberto Piatti and the case of Torino Design (in italiano). ISBN 978-88-366-2808-7. Search this book on Amazon.com Logo.png
  • Moraglio, Adriano (2015). The charge of 101 - Travel diary among Italian companies that go worldwide (in italiano). Search this book on Amazon.com Logo.png

External links[edit]

Category:Coachbuilders of Italy Category:Italian automobile designers Category:Companies based in Turin Category:Design companies established in 2006 Category:Design companies of Italy Category:2006 establishments in Italy

Other articles of the topic Cars : Coppa d' Oro delle Dolomiti, Fiat Freemont, Lurento, 2018 Schoharie, New York limousine crash, Dacia Logan III, List of modern production plug-in electric vehicles, List of modern production plug-in electric vehicles available in the United States
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