Roberto Martin Serrini
| Roberto Martin Serrini | |
|---|---|
| Born | July 14, 1977 New York City |
| 🏳️ Nationality | Italian-American |
| 💼 Occupation | |
| Notable work | Walking With Shackleton, Disco Sauce, Italy in Bocca, Tasting Italy with Roberto Serrini |
| 🏅 Awards | One Show Silver Pencil; Gold Magellan Award; six Taste Awards |
| 🌐 Website | www |
Roberto M. Serrini (born July 14, 1977) is an Italian-American filmmaker and travel writer. He has directed music videos for bands including The Cars, Soul Rebels, and Chris Sullivan (Joseph the Spouse) and works as a commercial director[1][2] for global brands such as Nike, Adidas, Google, Apple Inc. and Honda.[3][4] His filmmaking style has been compared to Quentin Tarantino's.[5] His work has won an ADC Gold Cube and a One Show Silver Pencil, and is held in the permanent collection of the Museum of Modern Art.[3][2] His documentary and narrative films have won at festivals including HollyShorts, the Brooklyn Film Festival, the Portland Film Festival, the New Haven Film Festival and Rome's Mototematica, with nominations at the Jalopnik and Aesthetica festivals.[2] He has also won three Taste Awards for his documentary Italy in Bocca and his travel series TravelClast.[6] He was named one of the top new directors in the 15th annual SHOOT New Directors Showcase.[7]
His two-film travel campaign for Quark Expeditions, Walking With Shackleton (Antarctica) and Reaching Unreachable (the Arctic), won a Gold Magellan Award from Travel Weekly[8] and two Gold awards at the International Tourism Film Festival Africa.[9][10] Since his first three Taste Awards he has won three more, for Disco Sauce in 2023 and for the series Tasting Italy with Roberto Serrini in 2025, bringing his total to six.[11] He is a partner at the production company No Frames and Editor at Large of Get Lost magazine.[12]
Early life, education
Roberto Serrini was born in Queens, New York where he lived for most of his childhood before moving to Redondo Beach, California for high school. From an early age, he adopted a love for photography from his grandfather, and a love for travel[13] from his parents who both worked for Alitalia. He attended Brooks Institute briefly before transferring to University of California, Santa Barbara where he graduated with a degree in Film Theory with a minor in Journalism.[2] After university Roberto moved to Los Angeles where he met Justin Jameson, the owner of the Australian-based travel publication Get Lost Magazine and started writing and making film content exclusively for them.
Film career
Early years
After university Serrini competed in timed film contests, including the 48 Hour Film Project, the 24 Hour Film Race and the 10-hour Cinemasports. He then moved back to New York, where he became an apprentice editor at jUMP with Dave Herman, and later joined TheLab, where he was mentored by editor Neil Gust and became Director of Motion Media in 2015.[14] His rhythmic, music-driven editing style became the foundation of his directing.[2]
At TheLab he edited the Comedy Central "Comedymark" logo, which won a Silver Pencil at the 2011 One Show, awarded to the whole credited team, and a 2010 Brand New Award.[15][16] He also worked on the IFC rebrand.[17]
Commercial Work
Serrini directed and edited Nike's global Tech Pack campaign, which featured athletes including LeBron James, Cristiano Ronaldo, Maria Sharapova, Neymar and Kevin Durant.[18] He directed Dita Von Teese in the Heretic Parfum spot "Scandalwood"[19] and relaunched the Honda Gold Wing motorcycle line with five short films in 2017.[20]
In 2017 Serrini signed to the production company Derby Content,[21] and he has also been on the director roster of Superlounge.[22] His Honda Gold Wing launch films for the agency Dailey were covered by Adweek and shots.[23][24] His spec spot for Cannondale, "The Pitch", won Best Spec Commercial at the Los Angeles Independent Film Festival Awards in February 2017[25] and won at the Williamsburg International Film & Music Competition.[26]
For BMW Motorrad's 100th anniversary he directed and edited Storied, a three-part branded documentary series with The Simple Machine. Its feature-length cut, The Rider, premiered at the Toronto Motorcycle Film Festival and screened at the Beverly Hills Film Festival.[27][28][29] Other campaigns credited to him on Ads of the World include work for Apple, Samsung, Verizon, Corona, Tillamook, Van Heusen and Marriott Bonvoy.[30][31]
Documentary Work
With a background in journalism, Serrini has made many short documentaries, including a film on Audrey Munson, America's first supermodel, featured by the New York Post.[32] He has won multiple awards[6] for his travel series TravelClast, which features culture, food and lodging around the world. In 2020, during the pandemic, he produced Italy In Bocca,[33] a short documentary about rare Italian cookbooks. He used the film to raise donations[34] for food banks,[35] with the help of several celebrity interviews.
His documentary Disco Sauce: The True Story of Penne alla Vodka (2022) won the first Bob Saget Award for Best Comedy or Humor at the 14th annual Taste Awards in 2023[36] and a Silver Telly Award.[37] The film has been cited by Esquire Italia, Corriere della Sera, Gambero Rosso and Epicurious.[38][39][40][41] The Calandra Institute at the City University of New York screened it with Italy in Bocca in 2024.[42] His TravelClast short on Sobrino de Botín, the world's oldest restaurant, won two Taste Awards in 2021: Best Mini Film or Documentary and Best Food Travel Series, Online and Streaming.[6]
For Quark Expeditions he wrote, directed and edited Walking With Shackleton, shot in Antarctica, and Reaching Unreachable, shot in the Arctic.[43] Walking With Shackleton won the Gold Magellan Award for Cruise Marketing-Promotional Video in 2024,[8] the ITFF Award in the tourism section of the 2024 International Tour Film Festival in Rome,[44] and Gold at the 2025 International Tourism Film Festival Africa.[9] Reaching Unreachable won Gold in the Tourism Services: Transportation category at the same festival in 2023.[10] His motorcycle documentaries also include The American Wall of Death[45] and EARNED, about Keith Hale's Ducati 750 Super Sport.[46]
Television and Web Series
His web series include Make Me a Sandwich[47] and The Brewhaha.
In 2025 his seven-part series Tasting Italy with Roberto Serrini, made for Tuscanini Foods and produced by Erin Judd of No Frames, won two Taste Awards: Best New Series, and Best Branded Program, Native Content, Video, or Advertisement.[11][48] In 2023, Deadline reported that Picture Farm was developing The Secret Ingredient, a series based on Disco Sauce.[49]
Travel writing
Serrini writes for Get Lost Magazine, where he is Editor at Large.[12] He was a finalist for Best U.S. Travel Destination Article at the IPW 2022 Travel Writer Awards for "Adventure on Tap".[50] The New York Times has quoted him on the history of carbonara.[51]
Personal life
Serrini lives in New York and Los Angeles[2], with occasional moments in Rome.
Filmography
Commercials
| Year | Commercial | Company | Agency | Role |
|---|---|---|---|---|
| 2017 | "25 Years of the ADA" | 72&Sunny | Director | |
| 2018 | "Good Morning" | Starbucks (client: McKinsey & Company) | No Frames | Director |
| 2018 | "Nike Tech Pack" | Nike | Picture Farm | Director |
| 2018 | "Belvedere Bullet Time" | Belvedere | The Lab | Director |
| 2017 | "Lincoln MKZ BTS" | Lincoln | Red Door | Director |
| 2017 | "Cannondale Black Inc" | Cannondale | No-Frames | Director |
| 2017 | "Cannondale: The Pitch" | Cannondale | No-Frames | Director |
| 2018 | "EVO Warrior Gloves" | Evo | No-Frames | Director |
| 2017 | "Kate Spade Fragrance" | Kate Spade | The Lab | Director |
| 2018 | "Brad Goreski & The Magic Door" | Kate Spade | The Lab | Director |
| 2017 | "Live With Fire" | Reebok | The Lab | Director |
| 2016 | "Really Good Really Weird" | Rob’s Really Good | The Lab | Director |
| 2017 | "Tested Gear" | Union Garage | Serriniverse | Director |
| 2019 | "Scandalwood ft. Dita Von Teese" | Heretic Perfume | No-Frames | Director |
| 2018 | "Adidas Neo" | Adidas | Amanacliq | Director |
| 2019 | "This is Living" | Corona Beer | Amanacliq | Director |
| 2020 | "Rehab for your ads" | Teads | Serriniverse | Director |
| 2015 | "Stroke" | Brian Atwood Shoes | Serriniverse | Director |
| 2017 | "Beyond the Expected" | Honda | Dailey | Director |
| 2017 | "Beyond the Phone Screen" | Honda | Dailey | Director |
| 2017 | "Beyond the Gold Wing" | Honda | Dailey | Director |
| 2017 | "Beyond the Standard" | Honda | Dailey | Director |
| 2017 | "What Lies Beyond" | Honda | Dailey | Director |
| 2018 | "All New Honda Verza" | Honda | Imagen/Havas | Director |
| 2019 | "Pioneer ATV" | Honda | Dailey | Director |
| 2019 | "Couch Potato" | Verizon | Derby | Director |
| 2019 | "Lights" | Verizon | Derby | Director |
| 2019 | "Speakers" | Verizon | Derby | Director |
| 2019 | "TVTD" | Verizon | Derby | Director |
| 2022 | "Reaching Unreachable" | Quark Expeditions | No Frames | Writer, director, editor |
| 2023 | "Storied" | BMW Motorrad | The Simple Machine | Director, editor |
| 2024 | "Walking With Shackleton" | Quark Expeditions | No Frames | Writer, director, editor |
| 2024 | "Tasting Italy with Roberto Serrini" | Tuscanini | No Frames | Director, editor, host |
Films
| Year | Film | Genre | Role |
|---|---|---|---|
| 2015 | "Moto Borgotaro" | Documentary | Director |
| 2016 | "Unattended Baggage" | Narrative | Director |
| 2017 | "Italian Sporting Bikes of the 70's" | Documentary | Director |
| 2018 | "Douglas Little is a Heretic" | Documentary | Director |
| 2020 | "Erika Bean: Looking for Adventure" | Documentary | Director |
| 2020 | "Italy in Bocca" | Documentary | Director |
| 2021 | "All The Pretty Things" | Narrative | Director |
| 2017 | "The American Wall of Death" | Documentary | Director |
| 2020 | "Sobrino de Botín" | Documentary | Director |
| 2021 | "EARNED" | Documentary | Director |
| 2022 | "Disco Sauce: The True Story of Penne alla Vodka" | Documentary | Director |
| 2024 | "Walking With Shackleton" | Documentary | Writer, director, editor |
| 2024 | "The Rider" | Documentary | Director, editor |
Music videos
| Yr | Title | Album/artist | Role |
|---|---|---|---|
| 2012 | "Sad Song" | The Cars | Director |
| "Empty Room " | The Dukes | Director | |
| "Sit Still " | Wasted on the Young | Director | |
| 2013 | "Speed of Sound" | Jane and the Pretty Pleases | Director |
| "Last Call" | Illspokinn | Director | |
| 2014 | "Spark It" | Rebel Ship | Director |
| 2015 | "Dance Till You Die" | Rodsogarden | Editor |
| 2016 | "Nu Burnaa" | Ricky-Tick Band | Editor |
| 2017 | "Under The Gun" | Navegante | Director |
| "Flame In My Vein" | Disco Monkeys | Director | |
| "City of Sin" | Joel Madden | Editor | |
| 2019 | "Blow The Horns" | The Soul Rebels | Director |
| 2020 | "Messiah Moon" | Joseph the Spouse (Ft. Chris Sullivan (actor)) | Director |
Awards and nominations
| Year | Award | Category | Film/music video/subject | Result |
|---|---|---|---|---|
| 2021 | Taste Awards | BEST SHORT FILM OR DOCUMENTARY (10-40 MINUTES) | "Italy in Bocca" | Won |
| 2011 | One Show | Silver Pencil | Comedy Central "Comedymark" logo (editor)[15] | Won |
| 2017 | Los Angeles Independent Film Festival Awards | Best Spec Commercial | "The Pitch" (Cannondale)[25] | Won |
| 2021 | Taste Awards | Best Mini Film or Documentary (5-10 minutes) | "Sobrino de Botín"[6] | Won |
| 2021 | Taste Awards | Best Food Travel Series, Online and Streaming | "Sobrino de Botín"[6] | Won |
| 2022 | IPW Travel Writer Awards | Best U.S. Travel Destination Article | "Adventure on Tap"[50] | Finalist |
| 2023 | Taste Awards | Bob Saget Award for Best Comedy or Humor | "Disco Sauce"[36] | Won |
| 2023 | Telly Awards | Silver, Documentary | "Disco Sauce"[37] | Won |
| 2023 | International Tourism Film Festival Africa | Gold, Tourism Services: Transportation | "Reaching Unreachable"[10] | Won |
| 2024 | Travel Weekly Magellan Awards | Gold, Cruise Marketing-Promotional Video | "Walking With Shackleton"[8] | Won |
| 2024 | International Tour Film Festival, Rome | ITFF Award, Tourism Section | "Walking With Shackleton"[44] | Won |
| 2025 | International Tourism Film Festival Africa | Gold, Adventure, Expeditions and Travel | "Walking With Shackleton"[9] | Won |
| 2025 | Taste Awards | Best New Series | "Tasting Italy with Roberto Serrini"[11] | Won |
| 2025 | Taste Awards | Best Branded Program, Native Content, Video, or Advertisement | "Tasting Italy with Roberto Serrini"[11] | Won |
References
- ↑ ""Unconventional Dreammaker" feat Roberto Serrini". 95killers.com.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "The Directors: Roberto Serrini". LBB Online. 2 December 2020.
- ↑ 3.0 3.1 "Roberto Serrini signs to Derby". shots. 31 May 2017.
- ↑ "Apple: Switchers". Ads of the World.
- ↑ "Tarantino-esque 'Moto Borgotaro' Breaks the Biographical Short Doc Mold". No Film School. 27 September 2015.
- ↑ 6.0 6.1 6.2 6.3 6.4 "12th Annual TASTE Awards Nominees, Finalists and Honorees". The TASTE Awards.
- ↑ "Roberto Serrini". SHOOT New Directors Showcase 2017.
- ↑ 8.0 8.1 8.2 "2024 Winners". Travel Weekly Magellan Awards.
- ↑ 9.0 9.1 9.2 "Current & Previous Winners". International Tourism Film Festival Africa.
- ↑ 10.0 10.1 10.2 "2023 Winners: Tourism Services". International Tourism Film Festival Africa.
- ↑ 11.0 11.1 11.2 11.3 ""Tasting Italy with Roberto Serrini" Wins Two Taste Awards". PRWeb. 20 March 2025.
- ↑ 12.0 12.1 "Roberto Serrini Promoted to Editor at Large for Get Lost Travel Magazine". TravMedia.
- ↑ "Cambodia • Aerial Cinematography". droneuniversities.com.
- ↑ "Superlounge Adds Directors Ben Chappell, Roberto Serrini". SHOOTonline.
- ↑ 15.0 15.1 "Comedy Central: Comedymark Logo". The One Club.
- ↑ "Comedy Central by thelab". Brand New Awards 2010.
- ↑ "IFC rebranding". Communication Arts.
- ↑ "Nike: Tech Pack, World's Greatest Athletes". Ads of the World.
- ↑ "Heretic: Dita Von Teese, Scandalwood". Ads of the World.
- ↑ "Dailey Relaunches Honda's Gold Wing Motorcycle Brand With 'What Lies Beyond'". Adweek.
- ↑ "Roberto Serrini signs to Derby". shots. 31 May 2017.
- ↑ "Superlounge Adds Directors Ben Chappell, Roberto Serrini". SHOOTonline.
- ↑ "Dailey Relaunches Honda's Gold Wing Motorcycle Brand With 'What Lies Beyond'". Adweek.
- ↑ "Honda's Gold Wing campaign sheds its couch on wheels image". shots.
- ↑ 25.0 25.1 "February 2017 Winners". Los Angeles Independent Film Festival Awards.
- ↑ "2017 Competitions". Williamsburg International Film & Music Competition.
- ↑ "BMW Motorrad Storied: Matias Corea". Bike EXIF.
- ↑ "The Vintagent Selects: The Rider". The Vintagent. 28 August 2024.
- ↑ "The Rider". Toronto Motorcycle Film Festival.
- ↑ "Heretic: Dita Von Teese, Scandalwood". Ads of the World.
- ↑ "Marriott Bonvoy: Bourbon is Back". Ads of the World.
- ↑ "NYC's first supermodel died alone in an insane asylum". New York Post. 5 March 2016.
- ↑ "Roberto Serrini talks about his film Italy in Bocca and the Taste Awards" – via YouTube.com.
- ↑ "Rare Italian Cookbooks Resurface for a Good Cause". 8 August 2020.
- ↑ "Gastro Obscura: Italy in Bocca".
- ↑ 36.0 36.1 "14th Annual TASTE Awards Nominees, Finalists and Honorees". The TASTE Awards.
- ↑ 37.0 37.1 "Disco Sauce: 2023 Silver Winner". Telly Awards.
- ↑ "Penne alla vodka". Esquire Italia (in italiano).
- ↑ "Amarcord in cucina: Noi che mangiavamo le penne alla vodka". Corriere della Sera (in italiano). 19 February 2024.
- ↑ "Il ritorno delle penne alla vodka". Gambero Rosso (in italiano).
- ↑ "The Vodka Sauce Has Left the Pasta". Epicurious.
- ↑ "Disco Sauce: The True Story of Penne alla Vodka and Italy in Bocca". Calandra Institute.
- ↑ "Quark Expeditions: Walking With Shackleton". Ads of the World.
- ↑ 44.0 44.1 "International Tour Film Festival 13: i vincitori". CinemaItaliano.info (in italiano).
- ↑ "The Vintagent Selects: The American Wall of Death". The Vintagent. 17 September 2017.
- ↑ "EARNED: Keith Hale's Ducati 750 Super Sport". BikeBound. 13 August 2021.
- ↑ "'Make Me A Sandwich' Is Making Us Hungry, Delighted". HuffPost.
- ↑ "16th Annual TASTE Awards Nominees, Finalists and Honorees". The TASTE Awards.
- ↑ "Ethos Entertainment, Picture Farm Joint Venture Unveiled". Deadline. November 2023.
- ↑ 50.0 50.1 "Travel Writer Award Winners Announced in Orlando at IPW 2022". TravMedia.
- ↑ "A fast, foolproof carbonara recipe for orzo lovers". The Seattle Times – via The New York Times.
External links
- Roberto Serrini at IMDB on IMDb
- Italy In Bocca
- TravelClast
- Official website
- No Frames
- Get Lost Magazine
- Roberto Serrini on LinkedIn
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