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Roberto Martin Serrini

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Roberto Martin Serrini
Born (1977-07-14) July 14, 1977 (age 47)
New York City
🏳️ NationalityItalian-American
💼 Occupation

Roberto M. Serrini (born July 14, 1977) is an Italian-American filmmaker and travel writer. He has directed multiple award-winning music videos for bands including The Cars, Soul Rebels, and Chris Sullivan (Joseph the Spouse) and has a prolific career as a commercial director[1] working with such global brands such as Nike, Adidas, Google, Apple Inc., and Honda. His filmmaking style has been compared to Quentin Tarantino[2] and has won him multiple awards in advertising including two Gold Cubes and a Silver Pencil,[3] along with having work in the permanent collection at the MoMA. He has won numerous film festivals for his documentary and narrative work including The Hollywood Film Festival, Jalopnik Film Festival, Aesthetica Short Film Festival, along with winning three Taste Awards for best documentary and travel series TravelClast. He was named one of the top New Directors in the 15th annual Shoot (advertising magazine)'s New Directors Showcase.[4]

Early life, education[edit]

Roberto Serrini was born in Queens, New York where he lived for most of his childhood before moving to Redondo Beach, California for high school. From an early age, he adopted a love for photography from his grandfather, and a love for travel[5] from his parents who both worked for Alitalia. He attended Brooks Institute briefly before transferring to University of California, Santa Barbara where he graduated with a degree in Film Theory with a minor in Journalism. After university Roberto moved to Los Angeles where he met Justin Jameson, the owner of the Australian-based travel publication Get Lost Magazine and started writing and making film content exclusively for them.

Film career[edit]

Early years[edit]

Serrini found great success doing a series of timed film contests right out of university. With very little resources he was able to win several including the 48 Hour Film Project, 24 hour film race, and 10 hour Cinemasports. His ability to work quickly and creatively would be a fundamental base to his success later as a commercial director and filmmaker. After a few years and a dozen films under his belt, he moved back to NYC and became an apprentice editor at jUMP with Dave Herman. He then moved to TheLab to work with the award-winning editor and Niel Gust (musician from Heatmiser) eventually becoming the Director of Motion Media for the company in 2015. Serrini was well known for his rhythmic and elaborate editing style, which became a foundation for his directorial approach in filmmaking.

Commercial Work[edit]

Serrini has been the creative force behind many global brands and has directed some of the world's top celebrities like LeBron James, Naomi Campbell, Cristiano Ronaldo, Patrick Kennedy, Maria Sharapova, Dita Von Teese, Chris Sullivan, and Kanye West. He relaunched the new line of Honda Gold Wing motorcycles with 5 award-winning short films in 2017, as well as contributing to the launch of the iPhone 7. His use of laser-sharp editing and seamless visual effects is a hallmark of Serrini's authorship.

Documentary Work[edit]

With a background in Journalism, Serrini has self-produced over 200 short subject documentaries to date.[6] He has won multiple awards[7] for his travel series TravelClast which features the best in culture, food, and lodging around the world. In 2020 during the pandemic, Serrini produced “Italy In Bocca”[8] a short subject documentary about rare Italian cookbooks that became an internet sensation. He used the film to raise donations[9] for food banks around the world,[10] with the help of multiple celebrity interviews. The film is currently being developed into a series for television with Cream Productions.

Television and Web Series[edit]

Serrini has created multiple successful series over the years on a variety of food and travel subjects. Make Me a Sandwich and the Brewhaha were both successful web series, and in 2018 sold a travel show called “High/Low” to Quibi which was to star the Foster Sisters.

Style and themes[edit]

Serrini grew up watching a mix of Classic American Cinema and classic Italian Neo-Realism which ultimately formed his unique style of storytelling. Both poignant and complex, he gravitates to emulate some of his all-time favorite auteurs like Fellini, Tarantino, Jean-Pierre Juenet, and Steven Soderbergh.

Personal life[edit]

Serrini lives in New York and Los Angeles, with occasional moments in Rome.

Filmography[edit]

Commercials[edit]

[needs update]

Commercials involving Roberto Serrini
Year Commercial Company Agency Role
2017 "25 Years of the ADA" Google 72&Sunny Director
2018 "Good Morning" Starbucks McKinsey Director
2018 "Nike Tech Pack" Nike Picture Farm Director
2018 "Belvedere Bullet Time Belvedere The Lab Director
2017 "Lincoln MKZ BTS" Lincoln Red Door Director
2017 "Cannondale Black Inc" Cannondale No-Frames Director
2019 "Cannondale: The Pitch" Cannondale No-Frames Director
2018 "EVO Warrior Gloves" Evo No-Frames Director
2017 "Kate Spade Fragrance" Kate Spade The Lab Director
2018 "Brad Goreski & The Magic Door Kate Spade The Lab Director
2017 "Live With Fire" Reebok The Lab Director
2016 "Really Good Really Weird" Rob's Really Good The Lab Director
2017 "Tested Gear" Union Garage Serriniverse Director
2019 "Scandlewood Ft. Dita Vonteese" Heretic Perfume No-Frames Director
2018 "Adidas Neo" Adidas Amanacliq Director
2019 "This is Living Corona Beer Amanacliq Director
2020 "Rehab for your ads" Teads Serriniverse Director
2015 "Stroke" Brian Atwood Shoes Serriniverse Director
2017 "Beyond the Expected" Honda Daley Director
2017 "Beyond the Phone Screen" Honda Daley Director
2017 "Beyond the Gold Wing" Honda Daley Director
2017 "Beyond the Standard" Honda Daley Director
2017 "What Lies Beyond" Honda Daley Director
2018 "All New Honda Verza" Honda Imagen/Havas Director
2019 "Pioneer ATV" Honda Daley Director
2019 "Couch Potato" Verizon Derby Director
2019 "Lights" Verizon Derby Director
2019 "Speakers" Verizon Derby Director
2019 "TVTD" Verizon Derby Director

Films[edit]

[needs update]

Films involving Roberto Serrini
Year Film Genre Role
2015 "Moto Borgotaro" Documentary Director
2016 "Unattended Baggage" Narrative Director
2017 "Italian Sporting Bikes of the 70's" Documentary Director
2018 "Douglass Little is a Heretic" Documentary Director
2020 "Erika Bean: Looking for Adventure" Documentary Director
2020 "Italy in Bocca" Documentary Director
2021 "All The Pretty Things Narrative Director

Music videos[edit]

[needs update]

Music videos directed by Roberto Serrini
Yr Title Album/artist Role
2012 "Sad Song" The Cars Director
"Empty Room The Dukes Director
"Sit Still " Wasted on the Young Director
2013 "Speed of Sound" Jane and the Pretty Pleases Director
"Last Call" Illspokinn Director
2014 "Spark It" Rebel Ship Director
2015 "Dance Till You Die Rodsogarden Editor
2016 "Nu Burnaa" Ricky-Tick Band Editor
2017 "Under The Gun" Navegante Director
"Flame In My Vein" Disco Monkeys Director
"City of Sin" Joel Madden Editor
2019 "Blow The Horns" The Soul Rebels Director
2020 "Messiah Moon" Joseph the Spouse (Ft. Chris Sullivan (actor)) Director

Awards and nominations[edit]

[needs update]

Year Award Category Film/music video/subject Result
2021 Taste Awards BEST SHORT FILM OR DOCUMENTARY (10-40 MINUTES) "Italy in Bocca" Won

References[edit]

  1. ""Unconventional Dreammaker" feat Roberto Serrini". 95killers.com.
  2. "Tarantino-esque 'Moto Borgotaro' Breaks the Biographical Short Doc Mold". No Film School. 27 September 2015.
  3. "The Directors: Roberto Serrini". LBBOnline.
  4. "SHOOT New Director's Showcase: 2017 New Directors". SHOOTOnline.
  5. "Cambodia • Aerial Cinematography". droneuniversities.com.
  6. "NYC's first supermodel died alone in an insane asylum". 5 March 2016.
  7. "The 12th Annual Taste Awards". Taste Awards.
  8. "Roberto Serrini talks about his film Italy in Bocca and the Taste Awards" – via YouTube.com.
  9. "Rare Italian Cookbooks Resurface for a Good Cause". 8 August 2020.
  10. "Gastro Obscura: Italy in Bocca".

External links[edit]



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