Roberto Martin Serrini
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| Roberto Martin Serrini | |
|---|---|
| Born | July 14, 1977 New York City |
| 🏳️ Nationality | Italian-American |
| 💼 Occupation | |
Roberto M. Serrini (born July 14, 1977) is an Italian-American filmmaker and travel writer. He has directed multiple award-winning music videos for bands including The Cars, Soul Rebels, and Chris Sullivan (Joseph the Spouse) and has a prolific career as a commercial director[1] working with such global brands such as Nike, Adidas, Google, Apple Inc., and Honda. His filmmaking style has been compared to Quentin Tarantino[2] and has won him multiple awards in advertising including two Gold Cubes and a Silver Pencil,[3] along with having work in the permanent collection at the MoMA. He has won numerous film festivals for his documentary and narrative work including The Hollywood Film Festival, Jalopnik Film Festival, Aesthetica Short Film Festival, along with winning three Taste Awards for best documentary and travel series TravelClast. He was named one of the top New Directors in the 15th annual Shoot (advertising magazine)'s New Directors Showcase.[4]
Early life, education[edit]
Roberto Serrini was born in Queens, New York where he lived for most of his childhood before moving to Redondo Beach, California for high school. From an early age, he adopted a love for photography from his grandfather, and a love for travel[5] from his parents who both worked for Alitalia. He attended Brooks Institute briefly before transferring to University of California, Santa Barbara where he graduated with a degree in Film Theory with a minor in Journalism. After university Roberto moved to Los Angeles where he met Justin Jameson, the owner of the Australian-based travel publication Get Lost Magazine and started writing and making film content exclusively for them.
Film career[edit]
Early years[edit]
Serrini found great success doing a series of timed film contests right out of university. With very little resources he was able to win several including the 48 Hour Film Project, 24 hour film race, and 10 hour Cinemasports. His ability to work quickly and creatively would be a fundamental base to his success later as a commercial director and filmmaker. After a few years and a dozen films under his belt, he moved back to NYC and became an apprentice editor at jUMP with Dave Herman. He then moved to TheLab to work with the award-winning editor and Niel Gust (musician from Heatmiser) eventually becoming the Director of Motion Media for the company in 2015. Serrini was well known for his rhythmic and elaborate editing style, which became a foundation for his directorial approach in filmmaking.
Commercial Work[edit]
Serrini has been the creative force behind many global brands and has directed some of the world's top celebrities like LeBron James, Naomi Campbell, Cristiano Ronaldo, Patrick Kennedy, Maria Sharapova, Dita Von Teese, Chris Sullivan, and Kanye West. He relaunched the new line of Honda Gold Wing motorcycles with 5 award-winning short films in 2017, as well as contributing to the launch of the iPhone 7. His use of laser-sharp editing and seamless visual effects is a hallmark of Serrini's authorship.
Documentary Work[edit]
With a background in Journalism, Serrini has self-produced over 200 short subject documentaries to date.[6] He has won multiple awards[7] for his travel series TravelClast which features the best in culture, food, and lodging around the world. In 2020 during the pandemic, Serrini produced “Italy In Bocca”[8] a short subject documentary about rare Italian cookbooks that became an internet sensation. He used the film to raise donations[9] for food banks around the world,[10] with the help of multiple celebrity interviews. The film is currently being developed into a series for television with Cream Productions.
Television and Web Series[edit]
Serrini has created multiple successful series over the years on a variety of food and travel subjects. Make Me a Sandwich and the Brewhaha were both successful web series, and in 2018 sold a travel show called “High/Low” to Quibi which was to star the Foster Sisters.
Style and themes[edit]
Serrini grew up watching a mix of Classic American Cinema and classic Italian Neo-Realism which ultimately formed his unique style of storytelling. Both poignant and complex, he gravitates to emulate some of his all-time favorite auteurs like Fellini, Tarantino, Jean-Pierre Juenet, and Steven Soderbergh.
Personal life[edit]
Serrini lives in New York and Los Angeles, with occasional moments in Rome.
Filmography[edit]
Commercials[edit]
| Year | Commercial | Company | Agency | Role |
|---|---|---|---|---|
| 2017 | "25 Years of the ADA" | 72&Sunny | Director | |
| 2018 | "Good Morning" | Starbucks | McKinsey | Director |
| 2018 | "Nike Tech Pack" | Nike | Picture Farm | Director |
| 2018 | "Belvedere Bullet Time | Belvedere | The Lab | Director |
| 2017 | "Lincoln MKZ BTS" | Lincoln | Red Door | Director |
| 2017 | "Cannondale Black Inc" | Cannondale | No-Frames | Director |
| 2019 | "Cannondale: The Pitch" | Cannondale | No-Frames | Director |
| 2018 | "EVO Warrior Gloves" | Evo | No-Frames | Director |
| 2017 | "Kate Spade Fragrance" | Kate Spade | The Lab | Director |
| 2018 | "Brad Goreski & The Magic Door | Kate Spade | The Lab | Director |
| 2017 | "Live With Fire" | Reebok | The Lab | Director |
| 2016 | "Really Good Really Weird" | Rob's Really Good | The Lab | Director |
| 2017 | "Tested Gear" | Union Garage | Serriniverse | Director |
| 2019 | "Scandlewood Ft. Dita Vonteese" | Heretic Perfume | No-Frames | Director |
| 2018 | "Adidas Neo" | Adidas | Amanacliq | Director |
| 2019 | "This is Living | Corona Beer | Amanacliq | Director |
| 2020 | "Rehab for your ads" | Teads | Serriniverse | Director |
| 2015 | "Stroke" | Brian Atwood Shoes | Serriniverse | Director |
| 2017 | "Beyond the Expected" | Honda | Daley | Director |
| 2017 | "Beyond the Phone Screen" | Honda | Daley | Director |
| 2017 | "Beyond the Gold Wing" | Honda | Daley | Director |
| 2017 | "Beyond the Standard" | Honda | Daley | Director |
| 2017 | "What Lies Beyond" | Honda | Daley | Director |
| 2018 | "All New Honda Verza" | Honda | Imagen/Havas | Director |
| 2019 | "Pioneer ATV" | Honda | Daley | Director |
| 2019 | "Couch Potato" | Verizon | Derby | Director |
| 2019 | "Lights" | Verizon | Derby | Director |
| 2019 | "Speakers" | Verizon | Derby | Director |
| 2019 | "TVTD" | Verizon | Derby | Director |
Films[edit]
| Year | Film | Genre | Role |
|---|---|---|---|
| 2015 | "Moto Borgotaro" | Documentary | Director |
| 2016 | "Unattended Baggage" | Narrative | Director |
| 2017 | "Italian Sporting Bikes of the 70's" | Documentary | Director |
| 2018 | "Douglass Little is a Heretic" | Documentary | Director |
| 2020 | "Erika Bean: Looking for Adventure" | Documentary | Director |
| 2020 | "Italy in Bocca" | Documentary | Director |
| 2021 | "All The Pretty Things | Narrative | Director |
Music videos[edit]
| Yr | Title | Album/artist | Role |
|---|---|---|---|
| 2012 | "Sad Song" | The Cars | Director |
| "Empty Room | The Dukes | Director | |
| "Sit Still " | Wasted on the Young | Director | |
| 2013 | "Speed of Sound" | Jane and the Pretty Pleases | Director |
| "Last Call" | Illspokinn | Director | |
| 2014 | "Spark It" | Rebel Ship | Director |
| 2015 | "Dance Till You Die | Rodsogarden | Editor |
| 2016 | "Nu Burnaa" | Ricky-Tick Band | Editor |
| 2017 | "Under The Gun" | Navegante | Director |
| "Flame In My Vein" | Disco Monkeys | Director | |
| "City of Sin" | Joel Madden | Editor | |
| 2019 | "Blow The Horns" | The Soul Rebels | Director |
| 2020 | "Messiah Moon" | Joseph the Spouse (Ft. Chris Sullivan (actor)) | Director |
Awards and nominations[edit]
| Year | Award | Category | Film/music video/subject | Result |
|---|---|---|---|---|
| 2021 | Taste Awards | BEST SHORT FILM OR DOCUMENTARY (10-40 MINUTES) | "Italy in Bocca" | Won |
References[edit]
- ↑ ""Unconventional Dreammaker" feat Roberto Serrini". 95killers.com.
- ↑ "Tarantino-esque 'Moto Borgotaro' Breaks the Biographical Short Doc Mold". No Film School. 27 September 2015.
- ↑ "The Directors: Roberto Serrini". LBBOnline.
- ↑ "SHOOT New Director's Showcase: 2017 New Directors". SHOOTOnline.
- ↑ "Cambodia • Aerial Cinematography". droneuniversities.com.
- ↑ "NYC's first supermodel died alone in an insane asylum". 5 March 2016.
- ↑ "The 12th Annual Taste Awards". Taste Awards.
- ↑ "Roberto Serrini talks about his film Italy in Bocca and the Taste Awards" – via YouTube.com.
- ↑ "Rare Italian Cookbooks Resurface for a Good Cause". 8 August 2020.
- ↑ "Gastro Obscura: Italy in Bocca".
External links[edit]
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