Ruby Love
| ISIN | 🆔 |
|---|---|
| Industry | Feminine hygiene |
| Founded 📆 | 2015 |
| Founders 👔 | Crystal Etienne |
| Headquarters 🏙️ | , , U.S. |
Area served 🗺️ | |
Key people | Crystal Etienne (CEO) |
| Products 📟 | Period underwear, incontinence underwear, period swimwear, period activewear, period sleepwear |
| Brands | Ruby Love, PantyProp |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Ruby Love (formerly known as PantyProp, Inc.) is a New York-based period-proof apparel company that makes period underwear, period swimwear, period sleepwear, and more with leak- and stain-proof protection from menstruation and incontinence. They also have a men’s underwear line for incontinence protection.
History[edit]
Ruby Love was founded in 2015 as PantyProp, Inc. by Crystal Etienne after a years-long struggle of irregular periods and mild incontinence following the births of her two children.[1] Using $25,000 of her own money, Etienne quit her job as a controller and spent her time developing hundreds of prototypes for what would become the company’s period-proof underwear design, featuring a patented five-layer gusset to absorb leaks and stains and prevent odors, while also being easy to wash and maintain.[2] The underwear was designed to be worn without additional protection like a tampon or pad, but if the wearer decides they would like additional protection based on their flow or needs, the gusset features a built-in pocket for pads or the company’s exclusive double-sided reusable pad.
After creating the gusset and underwear, the period-proof technology was also brought to lines of swimwear, activewear, sleepwear, and incontinence briefs for men. The company was the first in the world to sell period-proof swimwear for women and teen girls.[3]
PantyProp Inc. was rebranded to Ruby Love in June of 2019 with the same products and patented technology with a new look to the company’s website. The Ruby Love name is derived from “ruby,” symbolizing a woman’s period and a sign of health and growth, and “love,” representing the company’s commitment to deliver the highest level of care and quality.[4]
External links[edit]
References[edit]
- ↑ Entrepreneur, Project (2018-02-21). "This Female Founder Grew Her Sales to $1 Million Without Sleazy Marketing. Here's How She Did It". Inc.com. Retrieved 2020-02-19.
- ↑ Jaramillo, Estrella. "This Founder Bootstrapped To $10M, Now Raises Series A To Disrupt Period Apparel". Forbes. Retrieved 2020-02-19.
- ↑ Puckett, Lily. "Finally, Leak-Proof Bikini Bottoms Made Specifically for Your Period". Teen Vogue. Retrieved 2020-02-19.
- ↑ "About Ruby Love | Founded By Women, For Everyone". Ruby Love. Retrieved 2020-02-19.
Ruby Love[edit]
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