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SEMrush

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SEMrush
Type of businessPrivate
Type of site
Digital marketing
Founded2008; 13 years ago (2008)
HeadquartersBoston, U.S.
Area servedInternational
Founder(s)Oleg Shchegolev and Dmitry Melnikov
Key peopleOlga Andrienko, Fernando Angulo
IndustryAdvertising, Information technology
WebsiteSEMrush.com
Alexa rankIncrease 5,149 (Global, March 2019)[1]
RegistrationOptional
Launched2008
Current statusOnline

SEMrush is a software as a service (SaaS) company based in Boston that sells online visibility and marketing analytics software subscriptions.[2][3][4][5] It is also a utility for keyword strategies and data reports.[6][7][8] It was founded by Oleg Shchegolev and Dmitry Melnikov as a SEO tool and a browser extension before adopting the SaaS model. The software provides a range of functions and insights primarily leveraged in the strategic planning and execution of digital marketing. The basic function of the tool is to input a domain name to gather intelligence data on that domain's website traffic information, organic and paid keywords, projected Google Ads spend, backlink data, and other SEO-related data.[9][10][11] The tool also has more advanced functions such as SEO audits, topic research, competitor insights, pay-per-click ad history logs, keyword position tracking & lead generation tools.

The company's customers include eBay, Quora, Booking.com, Hewlett Packard Enterprise, and BNP Paribas.[12]

History[edit]

Oleg Shchegolev and Dmitry Melnikov started off as SEO enthusiasts who were interested in industry developments and new technologies and wanted to build a tool that could identify market trends and best industry practices.[13] After sharing their first findings with friends and local influencers, more people were curious and started using it daily. Through word of mouth, the tool started increasing in popularity and a community of influencers grew as a result.

The software was first launched as Seodigger before being launched as a Firefox extension and was subsequently renamed to SeoQuake Company in 2007[14] and eventually to SEMrush with more than 650 employees in offices in Boston, Philadelphia, Czech Republic, Cyprus, and Russia. In 2016, it reached its milestone of 1,000,000 users with clients in more than 100 countries.[13]

In April 2018, the company received $40m (USD) in a funding round co-led by venture capital firms Greycroft, e.ventures, and Siguler Guff, for expansion to various search platforms including to those owned by Amazon, Microsoft, and Baidu.[15][16]

In 2019 SEMrush released a product called "Sellerly", which provides Amazon retailers the ability to split test product detail pages.[17] Also in 2019 the company released a tools called "Traffic Analytics API", which is used for gathering various online data.[18] According to Forbes, "the company increased its user base by 45% in 2019".[19] The utlity provides keyword research tool, domain analytics, backlink tracking, and keyword suggestions.[20]

On March 1, 2021, Semrush filed its registration statement for a proposed initial public offering. The company's S-1 stated that it had $125m of revenue in 2020 and more than 67,000 paying customers.[21]

Awards[edit]

  • Best SEO Software Suite by U.S. Search Awards 2019 [22]
  • Best SEO Software Suite by 2018 UK Search Awards [23]

See also[edit]

  • Google Analytics
  • Alexa Internet
  • comScore

References[edit]

  1. "semrush.com Site Info". Alexa Internet. Retrieved March 12, 2019.
  2. Sabin-Wilson, Lisa (April 17, 2017). WordPress All-in-One For Dummies (For Dummies (Computers) 3rd Edition. For Dummies; 3 edition. p. 429. ISBN 978-1119327776. Search this book on Amazon.com Logo.png
  3. Jones, Kristopher (April 22, 2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing 3rd Edition. Visual; 3 edition. p. 21. ISBN 978-1118551745. Search this book on Amazon.com Logo.png
  4. Enge, Eric (September 5, 2015). The Art of SEO: Mastering Search Engine Optimization. O'Reilly Media; 3 edition. ISBN 978-1491948965. Search this book on Amazon.com Logo.png
  5. Ward, Anne Ahola (April 10, 2017). The SEO Battlefield: Winning Strategies for Search Marketing Programs 1st Edition. O'Reilly Media; 1 edition. p. 64. ISBN 978-1491958377. Search this book on Amazon.com Logo.png
  6. Shenoy, Aravind (26 July 2016). Introducing SEO Your quick-start guide to effective SEO practices. Ape Press. p. 80. ISBN 978-1119327776. Search this book on Amazon.com Logo.png
  7. "Survey finds 38% of beer-drinking Americans say they won't order a Corona". CBS News.
  8. "Search for vegan options continues to climb in Canada". Toronto Sun.
  9. "SEMrush SEO Ranking Factors 2017 Report Cites Factors Google Denies As Ranking Signals". Seroundtable. Retrieved 2018-02-14.
  10. "Interview with Oleg Shchegolev, CEO and Co-Founder of SEMrush". We Rock Your Web. Retrieved 2018-02-15.
  11. "Research keywords to outrank your competition". Array Internet. Retrieved 2018-02-14.
  12. "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". Wall Street Journal. Retrieved 2018-04-29.
  13. 13.0 13.1 Shulman, Robyn (2017-07-04). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". Huffington Post. Retrieved 2018-09-21.
  14. "SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic". Cision PRWeb. 2007-06-04. Retrieved 2018-09-21.
  15. "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". Wall Street Journal. Retrieved 2018-04-29.
  16. "Tech tracker round-up: Twitter posts healthy profit, Pusher raises $8 million in funding". Evening Standard. Retrieved 2018-04-29.
  17. "SEMrush Delivers Double-digit User Base Growth and Successful Entrance Into Emerging Markets". Bloomberg.
  18. "SEMrush Announces New Website Traffic Data API for Market Intelligence".
  19. "SEMrush Crushes 2019 Goals With Growth Strategy And Experimentation".
  20. "SEMrush Review". PC Mag.
  21. "Semrush IPO: S-1 Data, Product Overview & Competitive Landscape". SoftwarePundit. 2021-03-01. Retrieved 2021-03-01.
  22. "U.S. Search Awards 2019: Last Call for Entries July 5". Search Engine Journal. 2019-06-25. Retrieved 2019-10-12.
  23. "2018 Winners | UK Search Awards". www.searchawards.co.uk. Retrieved 2019-10-12.


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